Write High Converting Welcome E-mails

It’s time to whip up your brand’s welcome email. Getting writer’s block? Chrissy from Raw Honey Copy shares how to overhaul your welcome e-mails. 

1. WRITE A GREAT SUBJECT LINE

We all get loads of email everyday, so your subject line needs to stand out! 

2. Make it FUN! ✨

Spice it up with puns, on-brand emojis, and unexpected phrases. 

Check this subject line from Omsom’s. It’s a clever nod to their spicy East Asian flavors…

3. Make it CLEAR

If you’re delivering a coupon in your first email, you can use your subject line to remind folks about the discount inside (a great way to motivate folks to open that email up).  

Like B.T.R Bar. If you’re receiving their welcome email, you know exactly what to expect…

4. Make it MATTER 💚

Why should a new subscriber care about your brand? What’s in it for

them? 

Use a short one-liner to pique your reader’s curiosity. Like BelliWelli, who

gives subscribers their brand promise right in their subject line…

5. TELL US A STORY 

After you craft that catchy subject line, you want to bring your reader around the campfire and tell your story. 🏕

This is where you share WHY you started your company. 

This can be super short and snappy… no need to write your autobiography.  

(People do love vulnerable real stories, so if you want to share more… go for it! Just ask yourself… what does my new customer want to read about? )

So… er, how do you write a story??  🤔

A beginning, middle, and end. (Let’s keep it simple!)