The Online Community for Food and Beverage Startups

   5 WAYS TO       MAKE THE MOST       OF EXPO WEST   

Tradeshows are a great way to build personal connections with potentially thousands of people in the food and beverage industry. They are filled with opportunities, but you need a plan going in to take advantage of them. As a brand, here are the most common goals you may have:1) Meet buyers and distributors to ultimately make sales2) Find ingredient suppliers3) Build your brand awareness so people (Press, incubators, consultants) seek you out and write stories about you.4) Turn industry insiders into customers5) Network with other founders and supporters in personLet's break down how to succeed at each.

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   5 THINGS YOU NEED       TO KNOW WHEN MOVING      FROM DTC TO RETAIL   

With increased competition and rising advertising costs squeezing the direct-to-consumer (DTC) channel, DTC-native brands are launching into retail to diversify their revenue streams. It’s a great opportunity to achieve scale and profitability, but most CPGs will face a frustrating challenge along the way: retailer data is much more difficult to collect, understand, and use than data from DTC. 

In this article, we’ll lay out the five main pitfalls of the transition to retail and how data can help you overcome them before they halt your channel expansion, including:

• Why promotions aren’t as simple as they seem – and how to manage them

• The granular insights you need to determine the best stores for your product

• How to compare baselines and lift for an integrated, data-informed approach to sales

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   BOOST SALES WITH       AUTHENTIC FOOD VIDEOS   

If you're a food brand, one of the best pieces of content you can create are videos of people using your products to cook. Crafted helps you partner with creators to make engaging recipe videos of people cooking your products.

Pricing: $199/month, which gets you two recipe videos per month.

Discount: Use code FOODBEVY for $50 off your first month

Website: Cookwithcrafted.com

Request an Intro

STARTUP TO SCALE PODCAST

94. Getting to Profitability for CPG Brands

On today’s episode I want to address some areas that CPG founders are concerned with according to last month’s state of the CPG industry Report I released. For this conversation I’ve invited Brad Ebenhoeh, founder of Accountfully to provide actionable guidance from a finance perspective.

We discuss reaching profitability, selling across multiple sales channels, and how to manage retail sales.

Listen on Apple Podcasts or Spotify

DISCOUNTS

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.