The Online Community for Food and Beverage Startups

   REGIONAL       DISTRIBUTOR       DIRECTORY   

Last week my Linkedin post on KeHE went viral because of the raw emotion and frustration founders experience. So I put together a directory of regional grocery distributors for emerging brands.You can now use this list to plan your growth instead of using national distributors. Here's how you can help make it better:

1. Have a great distributor you recommend? E-mail me their name

2. Worked with any of the distributors? Click on their profile and leave a review. Want to leave an anonymous one? Just email me the review and I can post it for you.

WEEKLY UPDATES

   TAX SEASON       ASK ME ANYTHING   

Tax season is here, and for businesses, most of our taxes are due very soon. Do you have any questions as you prepare to file? Whether you work with an accountant or file taxes yourself, this session is for you. I’ve asked Eric Sonsino from myPocketCFO to join us for an Ask Me Anything session to get all your questions answered.Register for free here

   DO YOUR E-MAILS       NEED A REFERSH?    

YOU'RE DOING IT ALL WRONG. E-mail marketing continues to be one of the best investments for any brand, yet most of us are minimally investing in building ongoing relationships with our customers. MAYBE you're one of the thoughtful ones who have actually built out customer e-mail flows. BUT let me guess, you haven't touched them since you did... am I right?We'll if you're looking for an e-mail refresh, you need to talk with Emilia at Kaleidocopy. I recently worked with her to update my Good Food Brands e-mail flows, and was amazed at the results. For example she helped increase our Abandonded Cart open rates to 89% and a conversation rate to 5.8%. How does she do it? Emilia specializes in creating scroll stoping copy and content that people ACTUALLY want to read.Request an introduction to reresh your e-mail marketing 

   FINANCE THAT       WORKS FOR YOU    

"Thank you for setting up a call with Keith Kohler. I don't say this lightly - it was one of the most productive and meaningful calls I have had recently. He listens, offers suggestions, and is knowledgeable. In short, he is someone I want on my team." - Sharon Chamberlin, Owner, Catalyst 4 FitnessSeriously, if there's one thing you do this week, schedule a call with Keith Kohler. He's agreeded to help every founder in our Foodbevy community create a 2-3 year financing strategy including debt, equity, and alternative investments. REQUEST AN INTRODUCTION TO KEITH

   BOOST SALES WITH       AUTHENTIC FOOD VIDEOS   

If you're a food brand, one of the best pieces of content you can create are videos of people using your products to cook. Crafted helps you partner with creators to make engaging recipe videos of people cooking your products.

Pricing: $199/month, which gets you two recipe videos per month.

Discount: Use code FOODBEVY for $50 off your first month

Website: Cookwithcrafted.com

Request an Intro

STARTUP TO SCALE PODCAST

93. How Liquid Death, Olipop, and Reishi Tea Manage E-Commerce

Join me as I talk with Louis Condon from Pear Commerce about the e-commerce strategies of Liquid Death, Olipop, and Reishi Tea.

We also dive into Retail E-commerce, a new sub-channel of online sales that came around due to the pandemic. It’s comprised of retailers selling their groceries online for shipping, same-day delivery, and in-store pickup. Most brands in retail are underutilizing this sales channel as a way to drive sales at their retail partners.

Listen on Apple Podcasts or Spotify

DISCOUNTS

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.