The Online Community for Food and Beverage Startups

   HOW TO CREATE       EMPOWERING GOALS   

Hey , 

Happy Monday! If you need help waking up in the morning one of my favorite new drinks is Joy Milk Tea. It’s smooth and tasty.2022 is ending soon, did you meet your goals? No? Is it stressing you outToday I want to share my goal-setting method for high-achieving individuals and teams.

I call it the MIN-MAX Goal Setting Method designed to help you strive for growth while not burning out. Read more to learn how to implement it for 2023.

WEEKLY UPDATES

   How Can You Intrigue Investors?  

As we welcome the last month of 2022, emerging brands have their sights set on earning shelf space and making sales in the new year. If you’re like many food and beverage founders, you feel confident in your ability to convince a retailer to carry your product. But equally as important – if not more important – is convincing investors to back your brand. It's no secret that without enough funding, brands both big and small cannot afford to create a product to sell. And with an ever-expanding sea of competitors, convincing investors to support your brand over others can be a big undertaking. The key is proving that you will create growth, both for your sales and for their ROI. The recent NielsenIQ post, 5 Key Factors for Emerging Brands to Stand Out to Investors, shares top strategies prove this growth and earn investors’ trust through:  Strong sales figures Market alignment Brand differentiators Defined brand trajectory Convincing data sets As you prepare for upcoming investor meetings, gather convincing data to get your brand noticed. Looking for more tailored insights to intrigue investors? You can speak with a NielsenIQ data specialist, who will help you prove your brand growth in 2023 and beyond. Click here to learn how you can show investors you are worth the investment. 

   Inflation Pricing:       Surviving The Profitability Crunch  

Looking to understand how pricing affects your products and category? Take a read through this deep-dive article and learn everything there is to know. 

   Go Big in 2023       With Your Future Self   

Sari Kimbell is hosting a workshop in two weeks all about achieving your goals in an easy and fun way. Join her on December 14th at 11am MT for a 90 minute workshop and Q&A as she shares five future self strategies that will change everything for you in 2023. Use code FOODBEVYFS to Register for Free

   MANGE AND MEASURE TRADESPEND  

Do you have a grasp on your promotions and trade spend? Check out Promomash to access actual product sales, shipment and trade spend data within a single platform to inform better decision-making and improve profitability.

   60 Merchandising Terms Every Emerging Brand Founder Should Know  

The food and beverage industry is filled with acronyms and terms that you need to know. In this piece, we breakdown 60 merchandising terms every emerging brand founder should know.

STARTUP TO SCALE PODCAST

76. Preparing for Q1 Better For You Season

Q1 is prime time for BFY brands, are you ready? People are coming out of the holidays looking for healthier habits and it’s the best time to attract new customers and loyalists to your brand. Join me for a conversation with Kevin Gawronski as share specific strategies and tips that you can leverage this time of the year.Listen on Apple Podcasts or Spotify

DISCOUNTS

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.