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😋 CPG Weekly News

A roundup of CPG news that happened last week by Amber Caro

🛒 Retail Rollouts

➡️

Homiah

SE Asian sauces launched in 400+ Sprouts locations in the Forager's Section

💰 Acquisitions and Fundraising

➡️ Chobani acquires La Colombe for $900 Million➡️ Martie, a platform for selling short-dated product just raised $7 million to grow 

📰 Interesting News 

➡️ Faire just released its top retail trends for 2024 including unexpected collabs, customer transparency, and calming escapes.➡️ Nectar hosted their first headline event, featuring their hard seltzer made with unique Asian flavors. They self-promoted the event and sold 800 tickets.

Have an announcement? Shoot me an e-mail.

CPG Weekly Updates

   KICKFUNDER PITCH     COMPETITION   

Need cash for inventory? Win $150k in fee free inventory financing in Kickfunder’s Virtual Pitch Competition in March 2024.Apply here

   AFFORDABLE PHOTOGRAPHER     FOR CPG BRANDS   

I want to give a big shoutout to Stephen Morales for taking these great shots of our Joyful Co boxes. I definitely set him up for a challenge to shoot multiple items in our boxes and thought he did an awesome job. It was super easy working with him and know he’s a great partner for CPG brands.

Request an Intro

   CREATE AMAZING     AMAZON LISTINGS   

I just finished up working with Mindful Goods to create Joyful Co’s Amazon listings and I’m so incredibly excited by how they turned out!

Their team Created:

• SEO optimized listings for all 12 of our products including title, product description, and key bullet points.

• Conversion optimized images

• Premium A+ Content

• Brand Story Content

Check out our Joyful Box Listing Here https://www.amazon.com/gp/product/B0CNQD7X6J/

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   INTRODUCING JPG TALENT: REDEFINING     FOOD & BEVERAGE FRACTIONAL HIRING!   

Struggling to find the perfect fit for crucial roles in food and beverage? Say hello to JPG Talent! Our team boasts a deep bench of industry experts ready to make an impact from Day One.

In a world where time is precious and excellence is a must, a slow hiring process won't cut it. Our fractional talent service unlocks access to a league of proven food and beverage experts ready to hit the ground running. Each candidate is fully vetted and ready to:

🌟 Tackle complex problems and push projects to the finish line.🌟 Seamlessly blend into your culture and team dynamics.🌟 Infuse fresh, innovative perspectives into your operations.

When urgency meets expertise, JPG Talent has the answer. Say goodbye to months-long searches and hello to the perfect contracted resource! Connect with us today for swift, seamless, and impactful talent resourcing.

Learn More

  ASK AN EXPERT:     MERCHANDISING  

Merchandising is crucial, but often overlooked component of retail success. In this “Ask an Expert” session I invited on Stevie Allegretto to answer your merchandising questions. Here are some of the topics we discussed:

✅ What is merchandising?✅ When should a brand invest in merchandising?✅ How often should you have a merchandising team perform store checks?✅ What are the various merchandising tactics I have at my disposalRead Full Article

  UNDERSTANDING UPC CODE     CREATION AND PLACEMENT     IN ARTWORKS  

When it comes to product packaging, UPC codes play a pivotal role. These codes help in product identification, inventory management, and other critical retail functions. But how does the process of creating and placing these codes work?Learn More

  EMBRACING FAILURE AND RESILIENCE:     INSIGHTS FROM CPG BRAND LEADERS  

Three stories of failure, three stories of resilience. As a CPG founder, challenges and obstacles are around every corner. At times, it can feel overwhelming and isolating. I want to share three unique stories to offer perspectives on overcoming business hurdles and personal setbacks. My hope is that these stories give you both inspiration and comfort in knowing that no matter what happens along your journey, it’s all experience for what comes next.Read Full Article

  RIDING THE CONTENT WAVE WITH     UNLIMITED COPYWRITING  

Small businesses and entrepreneurs often grapple with the daunting task of producing high-quality, consistent content. Whether it’s for blog posts, social media captions, or email marketing, the quest for engaging and impactful copy remains a constant struggle. This struggle not only consumes valuable time but also diverts focus from other critical aspects of business growth.

Not long ago, our team faced a familiar predicament many of our members encounter.Read Full Article 

  CREATING A SINGLE SOURCE OF     TRUTH FOR YOUR BUSINESS     PLANNING  

Effective planning is a crucial process that guides you in optimizing business performance and achieving growth objectives. 

However, many companies struggle with disorganized data existing in silos across various systems. As a result, planning lacks strategic direction because it is not fully informed by uniform information.

This makes it difficult to connect high-level plans to precise execution initiatives, further diluting your focus into the nitty-gritty of your campaigns. To overcome these challenges, it’s important to create a single source of truth for all relevant business data that your team can use for decision making.

Read Full Article 

  INVENTORY DRAWDOWNS USED     BY SCALING RETAIL BRANDS  

How scaling brands use inventory drawdowns to determine production quantities, and grow efficiently.

Learn More

STARTUP TO SCALE PODCAST

149. What It Means to Build a CPG Brand

Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.

Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.

Listen on Apple Podcasts or Spotify

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community. 

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