Who knew that running a CPG brand would require so much writing? Marketing E-mails, SMS, website, blog posts… it never ends! I’ve been using ChatGPT for some of this writing, but I end up having to make so many edits that I almost could’ve written it myself. So last month I tried out a new unlimited copywriting service called Happy Copy.

Here’s what I loved. They get to know your brand, so you can easily create writing requests. One to two day turn around time, and it’s actually written by a human!

As part of the Foodbevy community you can try their services out with a 14-day Free Trial + 20% Discount.

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THE RISE OF POUCHES: WHY CPG BRANDS ARE CHOOSING POUCHES OVER RIGID PACKAGING

In recent years, the Consumer Packaged Goods (CPG) industry has witnessed a significant shift in packaging trends, moving away from traditional rigid packaging options towards more flexible solutions. One of the most notable changes is the growing preference for pouches.This shift is not just a fleeting trend; it's a response to a range of factors, including environmental concerns, cost considerations, and evolving consumer preferences. As we delve deeper into this shift, we'll explore why pouches are becoming the go-to choice for many brands and how they are shaping the future of packaging. Read Full Article

ASK AN EXPERT: MERCHANDISING FOR CPG BRANDS

Do you have questions about merchandising for your emerging CPG Brand? Come learn how to make your product stand out and sell off of the shelf.

I’ll be joined with Stevie Allegretto, Director of Account Management for Trax Retail.

SECURING A LINE OF CREDIT FOR CONSUMER PACKAGED GOODS BRANDS: A STRATEGIC FINANCIAL MOVE

In the dynamic world of CPG, financial agility can be as crucial as the quality of the products themselves. Securing a line of credit is a pivotal strategy for you to navigate the ebbs and flows of market demand, manage inventory efficiently, and capitalize on growth opportunities. This financial tool, often less highlighted yet highly impactful, offers a lifeline for you to maintain operations, expand your reach, and, most importantly, bridge the gap between production costs and revenue realization.

Understanding the nuances of a line of credit and its applicability to the unique needs of CPG brands is vital. In an industry where cash flow can be unpredictable and the need for quick capital is frequent, having access to a line of credit can be the difference between capitalizing on a market opportunity and watching it slip away.

Read Full Article

CREATING A SINGLE SOURCE OF TRUTH FOR YOUR BUSINESS PLANNING

Effective planning is a crucial process that guides you in optimizing business performance and achieving growth objectives.

However, many companies struggle with disorganized data existing in silos across various systems. As a result, planning lacks strategic direction because it is not fully informed by uniform information.

This makes it difficult to connect high-level plans to precise execution initiatives, further diluting your focus into the nitty-gritty of your campaigns. To overcome these challenges, it’s important to create a single source of truth for all relevant business data that your team can use for decision making.

Read Full Article

HOW CPG BRANDS CAN USE RETAIL ECOMMERCE TOOLS TO DRIVE AWARENESS AT RETAIL

For many consumer packaged goods (CPG) brands, marketing opportunities are valuable – and sometimes limited – assets. Understanding how and when to use these opportunities to drive awareness at retail, either in addition to or instead of their own digital experiences, poses a challenge.

Fortunately, the retail ecommerce channel bridges the gap between these two experiences, offering a best-of-both-worlds solution for increasing awareness.

Let’s explore how CPGs can effectively utilize retail ecommerce to enhance brand visibility, generate interest and trial, and foster a broader audience of retail shoppers.Read Full Article

STARTUP TO SCALE PODCAST

149. What It Means to Build a CPG Brand

Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.

Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.

Listen on Apple Podcasts or Spotify

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