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- Weekly Updates 11/27/23
Weekly Updates 11/27/23
😋 This Week in CPG
The Online Community for Food and Beverage Startups
😋 CPG Weekly News
A roundup of CPG news that happened last week brought to you by Amber Caro
🛒 Retail Rollouts
➡️
expanding within Aisle 24 staffless markets in Canada (
)
➡️
healthy soda launches in Town & Country Grocery stores in Seattle (
)
➡️ Cultured Kombucha Co. launched into 85 new retailers across Michigan including VG's Grocery, FamilyFare and D&W Fresh Market through distributor SpartanNash.
🚀 New Product Launches
➡️ Phreshly, an Atlanta-based, Black-owned, female-founded company launches it’s rebranded line of canned cocktails (Paul Owusu)
💰 Acquisitions and Investments
➡️ Kim Kardashian's SKKY Partners invests in hot sauce brand TRUFF (Nick Guillen)Have an announcement? Shoot me an e-mail.
CPG Weekly Updates
ASK AN EXPERT: MERCHANDISING FOR CPG BRANDS
Do you have questions about merchandising for your emerging CPG Brand? Come learn how to make your product stand out and sell off of the shelf.
I’ll be joined with Stevie Allegretto, Director of Account Management for Trax Retail.
HOW TO STAND OUT WITH PACKAGING DESIGN
In the CPG world each day, countless products jostle for attention on crowded retail shelves, and to consumers glossing by, packaging design can make all the difference to catch their gaze. Beyond merely containing your beloved product, packaging serves as a silent saleswoman, communicating your brand’s identity, values, and enticing consumers - whether they are conscious of it or not - to choose one product over another amongst factors of price, nutritional benefits and perceived value.
HOW AI-POWERED DEMAND FORECASTING IS HELPING CPG's BALANCE INVENTORIES IN 2024
In the fast-paced CPG landscape, you never stop hustling. Between product launches, seasonal promotions, and shifting customer tastes, driving growth and keeping up with demand can feel like a game of whack-a-mole. Brands are juggling decisions worth hundreds of thousands of dollars every day. One wrong move with your inventory can substantially affect your financials.
Many brands are learning how to partner with artificial intelligence to give them superpowers. Despite initial doubts about the value of artificial intelligence, many brands are now partnering with intelligent forecasting platforms to gain strategic advantages.
Take a look at 3 difficulties many CPGs face and see if you recognize any of these for your brand.
YOUR GUIDE TO STRATEGIC FINANCING
As a business owner, you need financing to grow, but the process can be daunting. I think we can all attest to that – and that's where FinancingMan comes in.
FinancingMan is your guide to getting the right financing at the right time. Led by Keith Kohler, he leverages decades of experience to provide clients with financial insights, resources, and advocacy.
📖 Financial Reviews - Thorough analysis of your current finances to determine the best funding options quarterly, letting you be on your toes with the right balance
📊 Strategy Calls - Guidance through the financing process, from confusion to clarity – growing towards sustainability
Retreats - Immersive workshops and a year-long program to help owners gain financial confidence and improve their financial management skills for their business
Their custom approach educates clients so they feel empowered about business finance.
One client said: "This was one of the best partnerships I have enjoyed since the founding of our company in 2017. My company, Keto-Mojo, in a very space of time, became the #1 selling ketone meter in America."
Let FinancingMan help you get the funding you need to grow on your terms. Reach out for an assessment today.
CFO SUPPORT FOR EMERGING BRANDS
Looking to get a hold of your finances but can't afford a CFO? myPocketCFO is a digital CFO for emerging CPG brands. Alice built the service to support accounting, analytics, reports, forecasts, integrated financing, and capital options.
Trusted by:
Foodbevy
B.T.R Bar
Nemi
Twrl M!lk Tea
Kindroot
Best of all it’s super affordable starting at $169/month (when paid annually).Click here for an Introduction
FOODBEVY FOOD AND BUSINESS COACH CHATGPT
Foodbevy’s Food and Beverage Coach is your go-to resource for asking questions about building and growing your CPG brand.
How is it different from basic ChatGPT? It layers in the hundreds of articles, documents, and posts from Foodbevy to provide specific information about the CPG industry.Learn More
STARTUP TO SCALE PODCAST
148. Creating a Planning Process for Your CPG Business
As CPG founders, we spend a lot of our days reacting to the world around us and not enough time strategizing and planning for the future. It can leave you feeling unbalanced and constantly behind. One of the best things you can strategize is your sales and inventory planning, so that everyone on your team can be on the same page.
Today I’ve invited on Yuval Selik, CEO of Promomash to talk about how to planning process so you can make more informed decisions.
Listen on Apple Podcasts or Spotify
DISCOUNTS
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NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.
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Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.
JOIN OUR FOODBEVY COMMUNITY
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.
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