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- Weekly Updates 11/20/23
Weekly Updates 11/20/23
😋 This Week in CPG
The Online Community for Food and Beverage Startups
😋 CPG Weekly News
A roundup of CPG news that happened last week brought to you by Amber Caro
🛒 Retail Rollouts
➡️
in SoCal through Gelson's (
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🚀 New Product Launches
➡️ b.Ready Gummies launched a cultural-heritage inspired nutraceutical brand to support post-alcohol recovery. (Chrissy Xu)➡️ Chlorophyll Water launched their new bottles, made from 100% Recycled Plastic w/ CleanFlake technology. (Matt Levine)➡️ Ronak Shah's newly acquired Coffee Over Cardio Brand launched a Fruity Pebbles and Cocoa Pebbles flavored coffee (Ronak Shah)Have an announcement? Shoot me an e-mail.
CPG Weekly Updates
ASK AN EXPERT: MERCHANDISING FOR CPG BRANDS
Do you have questions about merchandising for your emerging CPG Brand? Come learn how to make your product stand out and sell off of the shelf.
I’ll be joined with Stevie Allegretto, Director of Account Management for Trax Retail.
YOUR BRAND, BEAUTIFIED
Wonderkind is your go-to for elevated photography and content needs.We snap cyber-stalk worthy images that grab attention no matter the channel: social media, website, email, Amazon. You name it, we create it. Through strong styled photography, UGC video, and obsession-driving graphics, we fine tune your brand to speak to your target audience and boost brand awareness. Applying our creative expertise to craft cohesive content that’s not only unique to your brand, but also breaks barriers wherever it lands is where we thrive. We use organic content strategies to showcase your brand strategically and inspire your consumers to buy in!We'd love to beautify your brand's content - Request an intro today!
BANKING AND CAPITAL TO GROW YOUR BUSINESS
Need a line of credit to cover your working capital needs as you grow into retail?
Aion is an FDIC-Insured online bank and offers lines of credit to fund your working capital. You can use the line of credit to cover your inventory costs for new retailer launches, or help cover that 90 day payment period for your first KeHE order.
Sign up for a bank account for free and access credit lines from $5,000 to $500,000. As a special offer for the Foodbevy community, Aion is completely waiving their fee of $29/month to access credit lines.
PREPARING FOR THIS YEAR'S HOLIDAY SPENDING TRENDS
According to Insider Intelligence, many pre-pandemic shopping patterns are expected to return this holiday season.
Holiday retail sales are predicted to grow 4.5% to reach $1.317 trillion, with healthy consumer spending projected across all channels. For brands, providing a consistent digital-to-physical (a.k.a. “phygital”) shopping experience will be crucial.
As consumers gear up for gifting, hosting, and celebrating, they want to browse, purchase, and pick up items in the ways that are most convenient for them.
GUIDE TO ATLANTA GROCERY AND SPECIALTY RETAILERS
Atlanta, a vibrant metropolis in the southeastern United States, embraces a dynamic and diverse community with a penchant for cultural richness and entrepreneurial spirit. Known for its Southern hospitality and a burgeoning interest in sustainability, Atlantans actively support local businesses and are increasingly drawn to products that align with ethical and eco-friendly values.
The city boasts a robust market scene, including farmers' markets, specialty stores, and well-established supermarket chains. This diverse retail landscape not only caters to the varied preferences of the residents but also presents an excellent opportunity for consumer packaged goods (CPG) brands to thrive.
In this guide, I'll take you on a journey through Atlanta, exploring the best grocery stores. So, let's discover the potential it holds for CPG brands seeking exposure and a dedicated customer base.
STARTUP TO SCALE PODCAST
147. Building Your Social Media Strategy from the Ground Up
Having a Social Media presence for your brand is a given for businesses today, but how do you actually build a strategy that provides value to your brand? I talk with so many founds who spend hours a week sharing photos and posting reels, just to feel like it’s not actually doing anything meaningful.
So today I’ve invited on Elle de Freitas, founder and CEO of Wonderkind to discuss How to begin building your social media strategy as a small brand.
Learn more about Wonderkind: www.wonderkindco.co.
Listen on Apple Podcasts or Spotify
DISCOUNTS
No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.
Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000
NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.
Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services use code FOODBEVY.
Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.
JOIN OUR FOODBEVY COMMUNITY
If launching or scaling your own food and beverage business is a goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.
Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.
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