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- Weekly Updates 11/13/23
Weekly Updates 11/13/23
😋 This Week in CPG
The Online Community for Food and Beverage Startups
😋 CPG Weekly News
A roundup of CPG news that happened last week brought to you by Amber Caro
🛒 Retail Rollouts
➡ Masala Mama just launched their brand new line of beans at The Fresh Market➡ Inspiro Tequila launches in several new US Markets including Missouri, Georgia, Massachusetts, and Michigan. They’ve also become certified as a B Corporation. (Mara Smith)➡ B.T.R. Nation launched it’s superfood bars AND superfoods chocolates in CIBO Express Gourmet Markets in airports nationwide. (Ashley Nickelsen)
🚀 Major Wins
➡ Chuza gets $100,000 as winner of the 2023 Greenhouse Accelerator: Juntos Crecemos Edition
💸 Acquisitions
➡ Natural Foods Broker Dirty Hands acquires Burgess Strategic Advisors to expand it’s range of client services.➡ Fresh Direct, owned by Ahold Delhaize is being acquired by Getir, a Turkish grocery delivery company.Have an announcement? Shoot me an e-mail.
CPG Weekly Updates
ASK AN EXPERT: MERCHANDISING FOR CPG BRANDS
Do you have questions about merchandising for your emerging CPG Brand? Come learn how to make your product stand out and sell off of the shelf.
I’ll be joined with Stevie Allegretto, Director of Account Management for Trax Retail.
10 STRATEGIES TO HELP BRANDS WEATHER THE CPG WINTER
Winter is coming, but it feels like it’s already been here (economically speaking) for the last 6 months in the CPG industry. Raising money is an essential activity for growing brands. With capital having dried up, some brands have had to pull back on growth plans – and more sadly, others have had to pull out altogether.
Let’s face it: this situation is not going to go away any time soon. But it’s not all doom and gloom. As the famous quote from German philosopher Friedrich Nietzsche goes, “That which does not kill us makes us stronger.” The sooner brands can adapt to the challenges of the current landscape, the better off they will be in the long run.
So, with that said, I offer here some strategies – ten practical and effective measures that CPG brands can take to successfully navigate through the economic winter (or any time of the year, really). From cash flow monitoring to empowering retail staff, these strategies will help weather the storm while building a foundation for long-term success.
KEY CONSIDERATIONS FOR FOUNDERS WHEN DESIGNING PACKAGING FOR THEIR PRODUCTS
When it comes to packaging design for your products, there are numerous factors to consider to ensure the success and sustainability of your brand. In a recent Q&A webinar with Jeff Jacobs, VP of Marketing for ePac, we gained valuable insights into the world of flexible packaging design for the Consumer Packaged Goods (CPG) industry.
For founders exploring packaging solutions for their businesses, there are key considerations.
SETTING UP AN INVENTORY MANAGEMENT SYSTEM FOR CPG BRANDS
Companies that sell products, especially those in the Consumer Packaged Goods (CPG) industry, face unique challenges when it comes to inventory management. Unlike service-based businesses, CPG brands are responsible for managing, restocking, and selling mass quantities of inventory. This requires a sophisticated and efficient system to keep operations running smoothly.
ORGANIC SOCIAL MEDIA STRATEGY FOR FOOD & BEVERAGE BRANDS
In an era dominated by digital landscapes, social media has emerged as a formidable platform for brand visibility, engagement and community building. Organic social media content and strategy are the cornerstones of building authentic relationships with an online audience, especially those of Gen Z, who aren’t falling for traditional social media marketing techniques. Unlike paid advertising, which relies on monetary investment, organic content harnesses the power of genuine connection, providing a unique avenue for brands to foster trust, loyalty, and long-lasting community.
STARTUP TO SCALE PODCAST
146. Building a Plant-Based Mac and Cheese w/ David Delcourt
My guest today is David Delcourt, founder of Grown As* Foods and Seed Ranch Flavor Co. If you’re on Linkedin, you’ve likely seen David on your feed in a bright yellow jump suit talking about his plant-based Mac and Cheese. We break down how David built a profitable brand and is raising an equity crowdfunding round to fund the next phase of the business.
If you're interested in supporting his venture and being a part of this exciting journey, check out the crowdfunding campaign.
Listen on Apple Podcasts or Spotify
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