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- Weekly Updates 11/06/23
Weekly Updates 11/06/23
😋 This Week in CPG
The Online Community for Food and Beverage Startups
😋 CPG Weekly News
A roundup of CPG news that happened last week brought to you by Amber Caro
🛒 Retail Rollouts
➡ All 3 Confusion Snacks flavors are available at Erwehon! (Aadit Patel)➡ Absurd Snacks can be found in select Whole Foods Market locations! (Eli Bank)➡ Hiatus Cheesecake launched into 17 Kroger locations! (Branden Wiles)➡ The Pizza Cupcake is now available at Kroger stores! (Michelle Jimenez-Meggiato)➡ Sunnie officially launched in 200 Target stores in SoCal, UT, AZ and NV! (Lisette Howard)➡ Myles Comfort Foods is landing on Target shelves in the northeast! (Myles Powell)➡ Sang is now available at all Fresh Market locations! 👏 (Lan P.)➡ 12 Tides is now sold a Wholefoods! (Lindsey Palmer)➡ Freestyle Snacks just launched in Fresh Market locations across the Southeast!➡ Wicked BOLD is now available nationwide at Sprouts! (Deric J. Cahill)➡ Big Picture Foods is now available at Erewhon! (Daniela Jensen)➡ Spinster Sisters Co. is now available at Natural Grocers! (Kate Cash, Kelly Perkins)➡ Plink! launched in 32 Foxtrot locations! (Maxwell Luthy)➡ Gooey Snacks launched into 2K Walmart doors! (Chaz Flexman)
🚀 Product / Brand Launches
➡ Califia Farms launched a RTD matcha almond latte! (Dave Ritterbush)➡ Ruby Hibiscus launched a tangy hibiscus popcorn! (Noah Wunsch)Have an announcement? Shoot me an e-mail.
CPG Weekly Updates
ASK AN EXPERT: PACKAGING -POUCHES, BAGS AND WRAPPERS
Selecting the best packaging for your products is a crucial decision for CPG founders. But what are all the variables you need to consider?
Moisture Barriers?Glossy vs Matte printing?Sizing?Zipper Seal?Shipped Zipped or Unzipped?
I’ve invited on Jeff Jacobs with ePac to answer all of your flexible packaging questions. Join our exclusive webinar and secure your spot.
FOODSERVICE MASTERMIND
As many of you know, I’m a HUGE fan of the Foodservice channel, but it’s notoriously difficult to get your foot in the door. Now you can learn how to build your foodservice go to market strategy with the best in the business, Matt Cotton from Rooted Food Sales.He’s hosting a 10 week Foodservice Mastermind to educate and empower you to enter the Foodservice Channel on your own. Watch his intro video here: Spark by Rooted - Video Information - WATCH HERE
E-mail me if you would like an introduction and learn more about joining.
HOW TO USE COMPETITIVE ANALYSIS TO WIN AT THE SHELF
In today's highly competitive food and beverage industry, brands must find ways to maintain their competitive edge, embrace innovation and satisfy ever-evolving consumer preferences. Whether a startup striving to establish a presence or existing brand expanding or differentiating their product portfolios, it has become more crucial for brands to conduct a thorough competitive analysis to understand their strengths, weaknesses, and untapped opportunities. However, success hinges on more than just analysis—it's about winning at shelf, where brands must stand out.
The shelf is where brands ultimately compete, and it requires a strategic approach that starts early in the planning and design stage. It's crucial to evaluate what sets your brand apart in this critical retail space.
GETTIN TO PROFITABILITY: A ROADMAP FOR BUSINESS SUCCESS
Building a profitable and sustainable business will give you the most optionality for growth, but reaching this milestone can be challenging. CPG businesses are expensive and have big cash requirements, so how do reach profitability? I sat down with Keith Kohler, the Financing Man to break down both the mindset shifts and tangible steps to get there.
STARTUP TO SCALE PODCAST
145. The Story of Uncharted Coffee, a Black-Woman-Owned Ethical Coffee Roaster
Today’s guest is Jasmine Neveles, co-founder and CEO of Uncharted Coffee, a Black-woman-owned ethical coffee roaster with rare and limited-edition coffee bean drops produced by multi-generational coffee farmers across the globe.
Starting as a way of connecting with their ancestral roots and mother – Jasmine learned more about the disparities amongst coffee farming communities and the negative impacts of the primarily white-dominated industry. To reclaim the BIPOC narrative around coffee, Uncharted was founded and now produces ethically sourced and single-origin beans that are environmentally sound with a 1% promise for the planet, farmer equity, and transparency.
Listen on Apple Podcasts or Spotify
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