Weekly Updates 10/17/23

🚀 CPG Launches, and Upcoming Webinars

October 17, 2023

The Online Community for Food and Beverage Startups

A roundup of CPG news that happened last week brought to you by Amber Caro

🛒 Retail Rollouts 

âž¡ Let's Date ! has had recent rollouts at Roche Brothers, Moms Organic, United Markets, Market Street, Woodmans, Bristol Farms, and Coborn’s! (Noor Yaseen)Botivo Drinks has launched in Whole Foods in the UK. (Sam Paget Steavenson)âž¡ Gymkhana Fine Foods has launched their cooking sauces and marinades exclusively at UK Whole Foods. (Gulrez Arora)âž¡ Hiatus Cheesecake is now available in Mid-Atlantic Kroger locations. (Matthew Featherstone)âž¡ Pureboost Energy Drink Mix has launched on Costco.com (Sean Ross)âž¡ Heura Foods has launched their original chicken, sausage, and burgers in Whole Foods UK. (Marc Coloma)âž¡ DrnxMyth is now in Whole Foods across Southern California. (Lawrence Cisneros)âž¡ Sabor Verde is launching in Anuga. (Manon Daggers)âž¡ Planted is now available in Tesco. (Pascal Bieriâž¡ Discover-In Meal Kits are available online at Ocado.âž¡ Grubby has released plant-based recipe kits into Tesco. (Martin Holden-White) 

🚀 Product / Brand Launches

âž¡ Ciao Pappy has released a Creamy Calabrian sauce. (Francesca Pittaluga)âž¡ Bare Life has launched a new Pumpkin Spice Hot Cocoa flavor. (Ali Lazowski)âž¡ Enliven Foods has created a new line of plant-based Mug Muffin Meals. (Chase Worthen)âž¡ Elmhurst® 1925 has dropped limited edition fall flavors, Apple Pie Spice blend and Pumpkin Spice creamer.âž¡ Hot Chip Dublin has come out with a new line of Ready-to-Bake Cookie Dough Balls. (David McSharry)âž¡ Pukka just released a new Doner Kebab Pie.âž¡ The Jolly Hog has dropped all new Cocktail Sausages and Pulled Pork Hoguettes. (Oliver Kohn)âž¡ Little Freddie Organic Baby Food has launched a new dairy-free baby food yoghurt. (Piers Buck)

  TAKING YOUR PRODUCT FROM     RECIPE TO FORMULA  

Let’s be honest, most businesses will fail and every business will go through challenging times. How do you maintain resiliency through your entrepreneurial journey?Join me as I share my personal story along with Keith Kohler and Kristoffer Quiaoit in our webinar, 'Failure and Resilience: Thriving in Difficult Times,' on Tuesday, October 17th at 2 pm CT via Zoom.

  INCREASE HOLIDAY SALES BY    FOCUSING ON CASH FLOW NOW  

With the fourth quarter now on our minds, it’s time to come up with a strategy for the holiday season that takes advantage of a small business’s best months for sales. To experience the full benefit of this crucial sales time, cash flow planning is a must to be ready for increased inventory purchases and payroll needs. This is a time when having accurate and timely financials is truly your friend. Luckily, there is still time to get your financials in order for a smooth holiday sales season.

  ORGANIC SOCIAL MEDIA STRATEGY     FOR FOOD & BEVERAGE BRANDS  

In an era dominated by digital landscapes, social media has emerged as a formidable platform for brand visibility, engagement and community building. Organic social media content and strategy are the cornerstones of building authentic relationships with an online audience, especially those of Gen Z, who aren’t falling for traditional social media marketing techniques. Unlike paid advertising, which relies on monetary investment, organic content harnesses the power of genuine connection, providing a unique avenue for brands to foster trust, loyalty, and long-lasting community.

  THE BEST WAYS TO USE DATA     FOR CPG BRANDS RECAP  

In the fast-paced world of business, especially for emerging food and beverage companies, data is a goldmine. It empowers brands to make informed decisions, attract buyers, and drive growth. Patrick Dougherty, a seasoned professional with nearly a decade at NIQ, specializes in helping organizations harness the power of data for their sales efforts. In this Q&A session, Patrick shares invaluable insights on the role of data, communication with buyers, and the importance of telling a compelling sales story.

  EXPERIENCE SIMPLYDEPO'S     FREEMIUM MODEL  

SimplyDepo is thrilled to share some exciting news that could be a game-changer for your Food or Beverage brand and distribution business. SimplyDepo is a software company specializing in Field Sales Management to help businesses grow their distribution business by managing all retail channels, products, promotions, customers, reps, and more in one place. At SimplyDepo, their mission is to empower CPG brands (especially startups) by providing the Sales tools they need to thrive in a competitive market. And now it is possible to use it completely for free with their Freemium Plan. What's the Freemium model all about? It's about giving you access to the full power of their Field Sales CRM and mobile application for sales reps, completely FREE! With the Freemium plan, you can:

  • Boost Mobility: Equip your sales representatives with a user-friendly mobile app for on-the-go order taking.

  • Control Distribution: Maintain complete command over your wholesale operations.

  • Discover Opportunities: Leverage insights and tools to identify growth opportunities and make informed decisions. But that's not all. The Freemium plan is specially crafted to support your brand's journey. As your brand grows, with a certain number of customers or orders reached, you'll have the opportunity to seamlessly switch to a more comprehensive plan. They're committed to evolving with you and ensuring that SimplyDepo continues to meet your expanding needs. They understand the unique challenges that brand startups face and this Freemium Plan is their way of supporting your growth without financial stress. Ready to Embrace Growth? Explore the SimplyDepo Freemium plan today and book a quick demo with them.

SimplyDepo is designed to help you grow your brand, optimize distribution, and succeed in the CPG market. Their team is here to provide support and guidance if you have any questions or need assistance.

STARTUP TO SCALE PODCAST

143. Holiday Merchandising for CPG Brands

The Holidays are quickly approaching, and you’ve definitely seen the specific holiday displays in store from Halloween to Thanksgiving, Hanukkah to Christmas.

But should you participate in these in-store merchandising displays as an emerging brand? I’ve invited on George Tzafis, who works with emerging brands at Trax to discuss how to build a holiday merchandising plan.

We discuss:

  • Which holiday merchandising tactics perform best?

  • Is it too late to plan for holiday merchandising?

  • What are the top holiday buying events, and for what types of products?

  • Should brands invest in custom packaging, custom displays, or both?

  • What is necessary to support the rollout of displays? Should you rely on retailers or do it with yourself or any outsourced team?

Listen on Apple Podcasts or Spotify

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