Weekly Updates 10/02/23

🚀 Joyful Co is Live, CPG Launches, and more

October 02, 2023

The Online Community for Food and Beverage Startups

Good morning!Have you seen the news? My new business, Joyful Co. is now live!Make sure to drop by if you haven't already and check out the new site. I have 2 asks of you my friend:1) I'd love to hear feedback on what's working well and what could be improved about the site. Just e-mail me back.2) Want to really help out? I'd love for you to buy one of our new boxes, the Delighted Box is a perfect one to try for yourself.2.5) As a special offer for newsletter subscribers, if you buy one gift over $99, you'll get a Delighted Box for FREE (Value of $49). Reply to this e-mail if you want to take me up on this offer, but it's only good for today.Visit JoyfulCo.com Jordan

 😋 This Week in #CPG

A roundup of CPG news that happened last week brought to you by Amber Caro

🛒 Retail Rollouts➡ Twrl Milk Tea has launched in 400 Sprouts locations (Olivia Chen)➡ Fudgy Pop just expanded to Harmons locations across the Salt Lake City, Utah Area (Nicole Cardone)➡ Sorbabes Sorbet expanded into Bashas in Arizona. (Nicole Cardone)➡ Wynn's Kitchen is in Bristol Farms throughout OC and LA (Wynn Austin)➡ KOS Chocolate and Vanilla protein powder is coming to Price Chopper (Allan Stevens)➡ Daily Crunch has made it into Giant (Laurel Orley)➡ Bro Dough is now available at all Goodness Me! Natural Food Market locations. (Erica Rankin)➡ Taos Bakes Trailblazer Granola is at Big Y World Class Market (Brooks Thostenson)➡ Pnuff Crunch is now nationally in Sprouts as well as Shoprite Village and Fairway in New York and New Jersey (Juan Salinas)➡ Yumi Organic Bars and Puffs are now available nationally at Whole Foods (Evelyn Rusli)➡ Mela Water is now in Target across AZ, CA, TX, GA. (Dominic Purpura)➡ Free2b Foods bite size chocolate has been introduced into 93 Target locations. (Carroll Steger)🚀 Product / Brand Launches➡ Sorbabes Sorbet released a new vegan frozen Fudgy Pop!➡ KOS is celebrating their fifth birthday with a birthday cake protein powder (Allan Stevens)➡ MALK Organics has launched a new Holiday Nog. (Justin Brodnax)➡ Scott's Protein Balls’s Protein Balls has released a brand new Cinnamon Bun flavor! (Lori Levine)➡ Scharffen Berger Chocolate Maker, LLC is dropping a new line - vegan, oat milk bite-size chocolate (JP Mackey)➡ IWON Organics has created a new line of protein crisps. (Mark A. Samuel)➡ Wicked BOLD just launched into Walmarts nationwide! Congratulations! (Deric J. Cahill)🤝 Partnerships➡ Blender Bites has partnered with Julianne Hough and is expanding into US retail. (Chelsie Hodge)Have an announcement? Shoot me an e-mail.

JOYFUL CO. REDESIGN

    LAUNCH   

Whew! I finally pushed the giant red button and published the new Joyful Co. site! I started telling myself a dozen reasons why I should wait another week, or tweak this or that, but finally I just told myself the best way to iterate was with others. So if you scrolled past my message above, go back, as I'd love to hear your feedback!

WEEKLY UPDATES

  GROW FASTER WITH SALES     AND OPERATIONS PLANNING  

Are you struggling to align your sales and production operations planning? We’ve seen a lot of emerging brands struggle with setting SMS meeting targets within their teams. You have ambitious goals and want to double year-over-year but it’s hard to know how much inventory to keep on hand because these opportunities are rarely certain.

Take advantage of a process being done at the large brands for a long time called the S&OP, or Sales and Operations Planning process. S&OP is a collaborative effort between sales, marketing, finance, and operations teams to ensure that all departments are working together towards the same goals.

    DAILY SALES DATA FOR     EVERY MAJOR RETAILER   

We understand that success in the competitive retail landscape requires more than just luck – it demands data-driven insights that empower you to make informed decisions. That's why we're thrilled to introduce you to a partnership that's set to transform the way you approach promotions and sales.

Meet Promomash + Crisp, the ultimate toolkit for retail success. With this powerful duo, you gain access to an unparalleled suite of capabilities that bring together the best of both worlds:

  1. Holistic Planning: Say goodbye to scattered spreadsheets. Promomash provides a single hub to meticulously plan your trade spend and retail promotions, complete with performance projections that guide your strategy.

  2. Real-Time Refinement: Elevate your projections with actual scan data from Crisp, available as frequently as daily. Adapt to market trends on the fly, ensuring your promotions are always optimized for success.

  3. Effortless Closure: Reconcile promotions effortlessly using data from settled transactions and captured deductions. It's the final piece of the puzzle to ensure your efforts translate to tangible results.

But the true magic of Promomash + Crisp lies in the insights they unlock. Imagine being able to confidently answer critical questions that drive your business forward:

  • Is your trade spend delivering the impact you desire?

  • What's the genuine cost of sales lift on BOGO offers?

  • Are your promotions genuinely contributing to profitability?

  • How much are growth and lift truly worth?

 

  UNWRAP SAVINGS: SAVE 30%     ON CREATIVE SERVICES  

No Revisions is celebrating its 3rd birthday, and to mark this special occasion, they're offering an incredible 30% discount on all services throughout the entire month of October. That's right, it's their biggest discount ever!

Whether you're in need of expert editing, content creation, graphic design, or any of their other creative services, now is the perfect time to take advantage of this incredible deal. Just remember, this fantastic offer doesn't apply to photoshoots and PR services.

Here's how you can redeem this fantastic offer:

  • Visit their website at https://www.norevisions.co/

  • Browse their wide range of services

  • Use discount code BIRTHDAY30 at checkout

 

  BUDGET-FRIENDLY OUTSOURCED     ACCOUNTING SOLUTION  

Do you know that Accountfully offers a simplified version of their classic outsourced accounting service? For businesses with tighter budgets or simpler business models, they provide a scaled-back service known as 'Introductory Outsourced Accounting.'This service caters to the unique demands of clients by offering essential accounting services such as inputting transactions into Quickbooks and conducting month-end close processes while maintaining cost-effectiveness.What is Introductory Outsourced Accounting?Introductory Outsourced Accounting represents a more accessible iteration of Accountfully's comprehensive outsourced accounting model. It encompasses the following services and is tailored to accommodate budgets equal to or less than $1,500 per month:Services and support provided at the introductory level consist of:

  • Transaction coding within Quickbooks Online

  • Bank and credit card reconciliations

  • Month-end close processes

  • Limited “[email protected]” email management

For inventory-based client:

  • inventory reconciliations

  • posting sales and COGS

  • reconciling sales portals

 

  AMAZON SALES TAX REPORT FOR     PURCHASES: A DEEP DIVE  

With millions of customers and countless purchases, Amazon has been the go-to platform for eCommerce sellers. No surprise there. Curious about how they deal with taxes? The Amazon sales tax report for purchases is a document that details the taxes levied on Amazon transactions. And these reports do not go unchecked.

In this deep dive, we will unravel the complexities of this report, exploring some of the most important details it should contain. Let’s shed some light on the tax collection process and sales tax rates.

So, what are the details in an Amazon sales tax report? Here are some!

STARTUP TO SCALE PODCAST

141. Executing an In-Store Sales and Promotion Strategy

We all know that getting on shelf is hard, but selling off the shelf is even harder.

On this episode I’m joined by Andy Segal, Senior Sales Manager at Honey Mama’s to share how he manages sales and promotions.

He breaks down how he creates a strategy for the year using tools like Promomash and Crisp, and then uses them to evaluate the success of the various promotions.

If you need help managing sales strategy, trade spend and deductions, try Promomash and Crisp yourself. Foodbevy members get a free 30 day trial of both tools.

Listen on Apple Podcasts or Spotify

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community. 

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