Weekly Updates 09/11/23

The Online Community for Food and Beverage Startups

Good morning!Welcome to our 150 new subscribers!I realize that we have a lot of new readers to the newsletter, so it may be helpful for me to re-introduce myself and all of Foodbevy to the community!Jordan here, the founder of Foodbevy, a husband and dad of 2 kids, previous founder of a CPG Brand (TeaSquares), and current founder of Joyful Co. Fun fact, I have 2 Architecture degrees but have only ever worked 2 weeks in an architecture firm.My mission is to help emerging food and beverage founders grow from startup to scale. At Foodbevy we do that through inspiration, education, and connection.Look, being a CPG founder is no easy thing. In fact, it's really fricking hard. Let's make this journey a little bit easier by helping you find the best tools, resources, and partners to help you grow your business. How can I help?Jordan

 😋 This Week in #CPG

A roundup of CPG news that happened last week brought to you by Amber Caro

🛒 Retail Rollouts➡ Mate Maker co. hard kombucha rolled out at Whole Foods in San Diego!➡ Whipnotic launched their Brownie Batter and Peach Mango flavors into Harmons Grocery this week! (Tracy Luckow)➡ IQBAR is now available at Costcos in the Southeast region! (Will Nitze)➡ Latin Goodness Foods/MasPanadas bite sized empanada launched in Costco in the Southeast region! (Margarita Womack PhD, MBA)➡ Sang rolled out to Target nationwide! Congratulations! (Lan P.)➡ EIGHT Brewing Co. rolled out to stores in Texas this week! (Rana Taghdisi Argenio)➡ Simply Good Jars launched in 40 7-Eleven stores throughout New York! (Jared Cannon)➡ Bake Me Healthy is rolling into Pop Up Grocer starting on September 15th! (Kimberle Lau)➡ New York Shuk launched nationwide in Whole Foods! (Ron Arazi, Leetal Arazi)🚀 Product Launches➡ Banza rolled out their new frozen chickpea waffles in three flavors - homestyle, blueberry and chocolate chip! 🍫 (Brian Rudolph)➡ The New Primal launched a Sloppy Joseph sauce - which rolled out at Whole Foods! 👏 (Jason Burke)➡ Beck's Broth is launching a new and improved product line - hot chocolate an instant coffee - made with organic, pasture raised bone broth! (Beckie Prime)Who did we miss? E-mail Me

JOYFUL CO. REDESIGN

    BE THE FIRST   

Thanks for sharing in my Joyful Co updates every week. I'm excited to announce that we'll be launching at the end of September. Want to continue on the journey? I invite you to join our Pre-launch e-mail list to be the first to know:Sign up at www.joyfulco.com

WEEKLY UPDATES

    WEBINAR: ASK AN EXPERT-     THE BEST WAYS TO USE     DATA FOR CPG BRANDS   

As a CPG brand, you know that you should use data to support your business, but where any how do you find the data you need?

Join me for our Ask an Expert Session as I’m joined by my guests from NielsenIQ to answer all your data questions.

We’ll cover:

• How to find data for your brand

• How to find category data

• Utilizing data for investor and retailer pitches

Register Now

  OUR FAVORITE     RESOURCE FOR INCREASING     YOUR SALES   

Food Founders: if you’ve ever wished you can get insider knowledge on how to ACTUALLY speak the language of wholesale, perfectly pitch to those wholesale buyers, and hear more “yes’s!” than “no’s” after your sales pitches - you’re in luck.Wholesale Week - five days of bite-sized trainings designed to help you land on more shelves and increase sales once you’re there - is running from Monday, September 11th - Friday, September 15th and sign ups are now open!Alli Ball, the founder of Food Biz Wiz®, is sharing exactly what she WISHES she could have said to food founders when she was a grocery buyer and is giving it all away during Wholesale Week. Through video trainings, daily prompts and personalized support from her & her team - Wholesale Week helps you stop winging it and start working strategically for more sales.Sign up here: www.alliball.com/wholesaleweek

    HOLIDAY TRICKS UP     OUR SLEEVES   

🎄 The Holidays Are Coming! 🎄

And with them, the opportunity to maximize your sales with Google Ads. But are you prepared to seize it?

Introducing the PPC Pitbulls Holiday Planning Workshop! This is your chance to ensure you're not just prepared but primed to dominate this Q4.

Join us on September 28th from 2-5 PM EST and get ready to:

🎁 Understand the 2023 consumer buying behavior and tailor your offers accordingly.

🎁 Master Google Ads and Merchant Center setup.

🎁 Strategize your holiday promos in Google Ads and Merchant Center.

🎁 Learn advanced budgeting and automated bidding strategies for peak demand periods.

🎁 Target the right audience for maximum Q4 success.

🎁 Refresh your creative game to stand out this festive season.

Special Offer: Register by September 15th and Foodbevy members save $50 off the registration cost, bring the price to $197. Just use promo code FOODBEVY23. After that, it's $347 for the latecomers.

Reserve Your Spot Now! 

The holiday season is a time of joy, celebration, and... sales! Make sure you're ready to make the most of it.

  BALANCING DTC, AMAZON &     RETAIL ECOMMERCE  

We live in an increasingly omnichannel world where modern consumers are transitioning from online to offline channels, vice versa, and now from one online channel to another. Physical and digital storefronts were once equal-but-disjointed parts of commerce, then retail ecomm bridged the gap between the two. Anything that was once only available through brick-and-mortar is, in most cases, now purchasable online through retailers’ ecommerce shopping carts.As ecommerce continues to evolve with improved shoppability and shoppable tools, a lot of brands are questioning when or how to fit this new retail ecommerce experience into their existing pure play and DTC strategies.

Learn More

STARTUP TO SCALE PODCAST

138. Building Slow to Go Far with Aaron Luo of Mercado Famous

Aaron Luo, CEO and co-founder of the new DTC Spanish charcuterie brand, Mercado Famous. Aaron was born in China, but raised in Madrid, where he grew up eating a blend of Spanish cuisine incorporating Chinese ingredients. He’s also the co-founder of Caraa, a fashion apparel brand.

This episode we discuss building a DTC CPG brand, focusing on long-term growth, and digital advertising.

Listen on Apple Podcasts or Spotify

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.