Weekly Updates 07/10/23

🚀 Tasty News in CPG

July 10, 2023

The Online Community for Food and Beverage Startups

Hey ,

Running a business is hard, but are you making it fun? I'm a huge advocate of designing your business so that you enjoy the journey.Yesterday I read a post from Patrick Tannous, co-founder of Tiesta Tea about how his company hosts team social outings 1x per month. Talk about building comradery! Read more about it in today's "Linkedin Post of the Week" at the bottom of this e-mail.What are you doing to enjoy the journey?

 😋 This Week in #CPG

A roundup of CPG news that happened last week brought to you by Amber Caro

➡ Siponey Spritz Co.™ is rolling out in new stores, chains and even a couple markets. In fact, they launch at Whole Foods Market in CA, IL, AZ and NJ this week! (Joseph Mintz, Amanda Victoria) 🌴

➡ Mela Water has expanded throughout NYC and is now available at ShopRite locations! (Micah Urbach)

➡ iba Energy Drink's first production run has completed and they will be on Florida shelves in early August! (Flavia Baggio) 🌤

➡ AVEC DRINKS launched in the innovation set at Sprouts Farmers Market in almost 400 doors! (Alexander Doman)

➡ Dream Pops Bites are now available in CVS Health locations nationwide! (David Greenfeld). Also Dream Pops Crunch, the new shelf stable candy crunch line is available at Sprouts nationwide!

➡ Chia Smash launched a new grab-and-go sachet line in Sprouts this month! 🙌

➡ RINGA™ holistic hydration prepares to launch in a beverage cooler near you soon! (Stephanie McGregor)

➡ Genius Gourmet Inc. launches 4 new SKUs into all Harmons Grocery stores! (Melissa Pashko)

➡ WithCo Cocktails has partnered with Gopuff / BevMo! across Arizona and California!

➡ Bake Me Healthy is now available on Amazon! (Kimberle Lau)

➡ Animate Yerba Mate is fully launched! 🚀 (Stephen Steinberg)

➡ NoBaked Cookie Dough can now be found at The Fresh Market! (Megan Feeman) 🍪

➡ Spritzal Cookie Company is launching in Costco Wholesale southeast region! Exciting! (Taylor Elizabeth Walker) 🎉

➡ ELEAT introduced 50g high protein cereal pots! (Hugh Hamilton-Green)

➡ Once Upon A Farm kicks off rotations in Costco Wholesale Bay Area and San Diego! (Kristin O'Connell)

That's a wrap! What else happened this week?

Share your news in the comments! 💬

JOYFUL CO. REDESIGN

    GETTING CLOSE TO LAUNCH   

I got back our first photos from our shoot with Studio Maxwell and getting super excited for our launch! Next up is finishing up the website, which should hopefully be done end of July. The product selection at launch is all set and I couldn't be more excited for all the items in the box. They're soo good that keep wanting to eat all the foods that are going in our box.New company / product / branding launches always take WAY longer than you want them to, but I've just accepted that as the reality of business. One thing I decided was to not stress about timing because I'm in this for the long haul. What's a few months delay when I'm building this for decades?

WEEKLY UPDATES

  2x YOUR MONEY    GUARANTEED  

Are you hesitant about diving into influencer marketing because it hasn’t yielded great returns? I’ve been sharing a lot of content from Yash, founder of SARAL so you know he’s an expert. Yash is so confident that you’ll make money by building an influencer marketing program that he’ll double your money and refund you if you don’t see results.

Yea, that's right, you literally only have room to gain on this one. Worst case, you get double your money back.Request an Introduction

  AFFILIATE MARKETING  

We all know how incredibly difficult digital marketing has become with increasing customer acquisition costs. Instead of just paying for impressions you should try building out an affiliate strategy, where you can operate on CPA (cost per acquisition). Meaning you only pay if there is a sale.Many brands I’ve worked with have tried affiliate programs in the past, but they’ve been ineffective because of how they've been set up and general unawareness of how to create an effective program.Krik from CPG Partners is my go-to and will build an affiliate program for you.

  CHOOSING THE BEST    FLEXIBLE PACKAGING FOR    YOUR CPG PRODUCT  

Are you struggling to figure out the right flexible packaging for your brand?

Whether you’re a new brand researching your flexible packaging options, or a seasoned business interested in doing something new with your packaging, starting the process with a solid list of criteria to consider is key to finding the best packaging for your business.

I turned to my friends at ePac to figure out everything you need to consider. We put together an in-depth article just for you

  MAXIMIZING RETAIL    E-COMMERCE  

In today's omnichannel landscape, the convergence of online and offline channels has given rise to a new avenue for you to boost sales and expand your reach: retail e-commerce. Let’s explore how any brand, but particularly beverage, refrigerated, and frozen brands can leverage retail e-commerce tools to drive sales by integrating them into their digital marketing strategies.

STARTUP TO SCALE PODCAST

124. [Problem Solved] Reaching Profitability

On this episode, Aaron and I discuss the challenge CPG brands have reaching profitability and specific steps Aaron did at Brass Roots to reach that point.

  • Begin with profitability in mind

  • Review your products and channels to find unprofitable product lines and cut them.

  • Review your business structure, how you’re manufacturing and the SG&A

Listen on Apple Podcasts or Spotify

LINKEDIN POST OF THE WEEK

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Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community. 

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