Weekly Updates 06/19/23

The Online Community for Food and Beverage Startups

Hey ,

Hope you had a great weekend and happy Father's Day for those who celebrate. It's always bittersweet for me as I lost my father a few years ago and also have 2 wonderful kids and a wife to celebrate with. They took me strawberry picking and playing mini-golf, which was a blast. Any suggestions on what to make with 5 lbs of strawberries?Well, looks like I'll be making strawberry crepes for breakfast! Today I'm excited to share our Guide to Austin, TX Retailers. I put together a list of 23 grocery and specialty stores with the help of our amazing community. Check it out down below in the Weekly Updates section.

 😋 TASTY NEWS

A roundup of CPG news that happened in the last week.

🥗 Undressed released their new and improved Salad Bar Snacks,

you haven't seen anything like this.

🛒 TBH announced they launched in 1,300 Publix Super Markets,

their biggest retail launch to date

. 

🍦 Unilever buys Yasso

frozen Greek yogurt bars to

add more premium brands to their portfolio

JOYFUL CO. REDESIGN

    WHAT'S IN A     DESCRIPTION?   

I spent a few nights this week writing the product description page content for Joyful Co, and I was really stumped. I kept going back and forth between "romance" copy describing the emotional elements of the product and the more tangible elements. Which do I prioritize? How do I showcase them on the page?Then I remembered a conversation I had with Luke Tierney about the lessons that you can learn from each digital platform and had a bit of an aha moment. I reflected on what I learned from launching over a dozen brands on Amazon.The highest-converting product pages identify the top 5 reasons someone will buy the product and then emphasize it as text in the "Key Description" and as infographics in the images. Amazon has figured out that this formula is optimized for purchase, so it's the one I began applying for Joyful Co. Here's what I came up with:- Description of Product- Signature Luxury Box Designed To Be Gifted- 100% Minority And/Or Woman-Owned Products- Spread Joy With Every Box- The Best Products Curated by Our Expert TeamWhat do you think? What would you add? What would you change? What's confusing? I'd love to know! 

WEEKLY UPDATES

Austin, TX has grown as an awesome food hub especially with Whole Foods Market being headquartered in the city. It’s also home to cult-favorite retailer Central Market, which at one time was the second most visited attraction, second to the State Capital Building.Check out our guide to 23 grocery and specialty stores you need to know about.Guide to Austin, TX Grocery

New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges.

Join us for the opportunity to ask all your questions on working with retailers and distributors in this market!Register for Free

STARTUP TO SCALE PODCAST

121. Improving Your Website SEO for CPG Brands

Search is still one of the primary ways customers learn about your brand. Are you doing everything you can to be found? Search Engine Optimization (SEO) is the practice of making your website content easily discoverable on search engines like Google and Bing, so customers can find you.

The reality is that most founders don't have a strong SEO strategy and leave it as an afterthought. Join me for a conversation with Roger Bautista, a BigCommerce growth coach who trains merchants on how to sell successfully online.

We will discuss what you can do to build a strong SEO strategy including:

• What is SEO and why it’s important

• Understanding who your users are and how to create Keywords and phrases matching what your customers are looking for.

• How to implement an SEO strategy on site

Listen on Apple Podcasts or Spotify

LINKEDIN POST OF THE WEEK

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.