Weekly Updates 06/12/23

🚀 Tasty News in CPG

June 12, 2023

The Online Community for Food and Beverage Startups

Hey ,

Many founders are moving their digital spend to in-store retail promotions and merchandising. Is this you? Curious to see how you're measuring the the success of these campaigns.And now to some tasty news...

 😋 TASTY NEWS

A roundup of CPG news that happened in the last week.

💰 Renewal Mill receives funding

through ICA to grow their

.

🍄 

a scalable

edible packaging film made from plant and fungi

materials, eliminating petroleum. 

🥣 

Yishi Foods wins The Big Find

on QVC,

.

JOYFUL CO. REDESIGN

    CREATING A     BRAND GUIDE   

I'm a huge advocate of every company creating a Brand Guide to get creative alignment across all marketing activities. A good brand guide showcases your logo, colors, typography, style, and any other creative elements that identify you in the world. I worked with Riser to create our awesome Brand Guide and couldn't be happier. What does a great one look like? I've linked to ours below, let me know what you think.

WEEKLY UPDATES

    BUILD YOUR     AFFILIATE     MARKETING PLAN   

Krik Angacian is a two-time CPG snack food brand owner (Protes and CandyCan) with one exit under his belt, and most recent founder of CPG Affiliate Partners LLC where he will build and run your affiliate program for you. He created the most brand friendly structure and value including:

  • No Retainers - there are no monthly fees or management costs, if they don't perform then you don't pay (we do ask for a 1-time $1,000 set up fee because it takes ~2 weeks to launch a program)

  • Only Pay on Sales - they only run CPA traffic, meaning you only pay if a sale occurs!

  • No Locked-In Periods - they operate on a day-to-day agreement, cancel at anytime

  • Live Dashboard - brands can see their campaigns performance in real-time and can match their Shopify orders with our dashboard making us a fully transparent solution

    10 COMMON     MARKETING     MISTAKES   

Marketing campaigns are the backbone of every business — including CPG brands.

In most cases, advertising campaigns can make or break a business, making it necessary to avoid common pitfalls that snare countless emerging and established CPG brands each year. From value perception to the number of products on offer, you’ll discover the ten most common mistakes brands make with their CPG advertising drives.

New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges.

Join us for the opportunity to ask all your questions on working with retailers and distributors in this market!Register for Free

STARTUP TO SCALE PODCAST

120. Driving Sales Through Instacart

Consumers have sifted from buying food D2C back to retail, but many are still buying through platforms like Instacart.

This episode I talk with Kevin Gawronski, of Gawronski Food and Beverage to get an overview of Instacart advertising and the opportunity. We discuss:

  • Instacart advertising tools, which ones are most effective

  • How to know if Instacart is right for your brand.

  • Optimizing your product listings

  • Ad credits $$$ for women and minority founders.

Listen on Apple Podcasts or Spotify

LINKEDIN POST OF THE WEEK

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community. 

Reply

or to participate.