Weekly Updates 05/30/23

The Online Community for Food and Beverage Startups

Hey ,

This e-mail is coming to you a day late, on a Tuesday because who wants to work on Memorial Day? Well, many of us crazy entrepreneurs but at least we should try to take some time off. Question for you, are you doing everything you can to retain your existing customers? Both D2C and wholesale? I've been on the brand and the buyer side, and I can tell you from first-hand experience that most of us are doing a TERRIBLE job at building actual relationships with our customers and are not encouraging them to purchase again. Here are 3 high-ROI activities you can do that will increase your sales and profit.

1. Call your top 5 D2C customers each month and personally thank them.

2. Create an e-mail list with all of your wholesale buyers and e-mail them at least once per month with the latest updates from your brand. Make it engaging and share behind the scenes as a founder/brand.

3. Create a schedule to call your retail buyers every 30/60/90 days (depending on their preference) and ask how you can support the store to drive velocity.

What other tactics are you doing?

And now to some tasty news...

 😋 TASTY NEWS

A roundup of CPG news that happened in the last week.

🥊 Alex Bayer and Christine Quinn are

taking on KeHE for their wrongful business practices

to stand up for us emerging brands.

Join the movement.

🫘 Foodbevy member Primary Beans

featured in Food Entrepreneur

for their

regeneratively grown and fully traceable beans.

🧀 After the breakup of vegan cheesemaker

Miyoko’s Creamery and its founder Miyoko

Schinner unfolded in an ugly public dispute,

the two have settled their respective lawsuits

.

🌇 Can

Chicago be the food capital of the world?

Read this op-ed in Crains Chicago

.

JOYFUL CO. REDESIGN

    MARKETING     FUNNELS   

What am I thinking about this week for Joyful Co? I'm planning out our marketing activities and was reminded about a common misconception about the marketing funnel. If you're unfamiliar, a marketing or sales funnel visualizes the process that most consumers experience when engaging with your product from awareness to purchase to advocacy.Most people think that since the customer starts at the top of the funnel, that's where they need to invest first. But that's wrong. As a brand, you actually want to invest in optimizing from the bottom of the funnel up. Why? A few reasons:

1. Advocates who love your brand have a higher order frequency, AOV, and drive awareness through recommendations. You should do EVERYTHING you can to keep these people happy and engaged.

2. If you spend all your money driving traffic to your site and it's not optimized for conversion, then you're literally just giving money away to Facebook and Google.

3. It's CHEAPER to invest in lower funnel activities and they have a higher ROI.

So as I'm building out our Joyful Co. marketing materials you better belive I'm starting at the bottom.

WEEKLY UPDATES

    GUIDE TO     LOS ANGELES     RETAILERS   

Los Angeles is home to some of the trendiest people and products, so it’s no wonder that you can find a plethora of healthy food stores. With so many people focused on health and fitness, there’s a huge focus on discovering the newest trend. 

That’s why it’s a great place to launch a natural products company. We’ve put together a list of the top grocery stores and specialty markets operating in LA.

See Guide Here

    HOW TO     SUCCEED     IN NYC   

New York City is home to the densest metro area in the US, but launching a CPG product there has its own unique set of challenges.

Join us for the opportunity to ask all your questions on working with retailers and distributors in this market!Register Here

STARTUP TO SCALE PODCAST

115. Mike Fata: Focus on This Today to Find Success Tomorrow

Building a company in 2023 has a vast number of challenges: increased competition, constricted financial markets, and higher supply chain costs. So what are founders to do about it? Mike Fata joins me to share his perspective on what founders can do today to set themselves up for success tomorrow.

Listen on Apple Podcasts or Spotify

LINKEDIN POST OF THE WEEK

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.