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- Weekly Updates 05/22/23
Weekly Updates 05/22/23
š Tasty News in CPG
The Online Community for Food and Beverage Startups
Hey ,
Do you feel like you're making progress in your business or like you're pushing a boulder up a hill? There are many ways to grow your business, and I've experienced firsthand the joys of winning a new account, just to stress over how the heck I'm going to manufacture enough product for it. It took me suffering from my first-ever panic attack to realize the importance of designing my journey in a way that brings joy every week. Sure, I still have stress, but my levels are now a 2/10 instead of a 9/10. BUT, you have to consciously change how you do business to get there.and now for some tasty news...
š TASTY NEWS
A roundup of CPG news that happened in the last week.
š Faire.com announced a new pricing structure.
Caroline Grace breaks down what it's going to cost you.
š„¶
Mark Samuel from IWON Organics
launched his new side business Feel Good Cold Plunge and already
.
š«
Perfect Bar founder Bill Keith is stepping away
from the company and pinned
reflecting on the journey.
JOYFUL CO. REDESIGN
ONE STEP AT A TIME
Good news! Our box shipment was released from customs in China and is on it's way to the US. What made the difference? My packaging account rep in China drove 100 km (62 miles) to the dock to resolve the issue in person. I am incredibly grateful for her determination and help, which is the type of thing that builds long-lasting relationships. I've long heard skepticism about working with international vendors - poor quality, bad communication, lost orders - but I've now worked with a number of them through Alibaba and have been thoroughly impressed. The quality is top notch, I have no problem communicating, and when there are issues, they go above and beyond to fix them. The only downside I've experienced is a long lead-time in sea shipping, but other than that I'm very impressed. They've definitely earned my future business!
WEEKLY UPDATES
MAKE AFFILIATE MARKETING WORK FOR YOU
Curious about how to make affiliate marketing work for you? Make sure to read our guide on the components of a successful Affiliate Strategy where Krik from CPG Affiliate Partners breaks down:
How to set clear goals
Offer creation
Finding the right affiliates
Providing value
Tracking performance
GET COOKING WITH THE RIGHT ECOMMERCE PLATFORM
With BigCommerce, food and beverage brands have the flexibility to compose a world-class ecommerce journey utilizing the best solutions on the market. BigCommerce takes care of security, maintenance and provides you with expert support so you can focus on what matters most: delivering an online experience to delight any palate.
This ecommerce platform provides the essential ingredients you need to stay ahead of the competition like:
Open and flexible ecommerce with best-in-class partners for your unique needs
B2B and B2C selling on one site so you can serve both customer groups seamlessly
All your customersā favorite marketplaces like Walmart and Amazon that easily integrate and sync up with your storeās catalog
Ready to explore how BigCommerce can elevate your food and beverage brand?
ASK AN EXPERT CO-MANUFACTURING
Do you have questions on working with co-manufacturers? Join me for this Ask an Expert virtual session with the team at JPG Resources. Youāll be able to ask your questions live to the panelists who can discuss how to:
Write a co-manufacturing agreement
Build strong relationships
Find co-manufacturers
Negotiate pricing
Create forecasts
STARTUP TO SCALE PODCAST
116. Summer Merchandising for CPG Brands
Summer is here, and for many brands, it brings a peak consumer buying season. Families are having parties, people are traveling, and thereās a huge uptick in demand. As brands, are you taking advantage of this key time? How are you merchandising your products differently? Should you run promotions?
Iāve invited on Georgios, VP of sales specializing in Emerging Brands with Trax to answer these questions.
Listen on Apple Podcasts or Spotify
LINKEDIN POST OF THE WEEK
DISCOUNTS
Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000
NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.
Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services use code FOODBEVY.
Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.
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