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- Weekly Updates 05/08/23
Weekly Updates 05/08/23
🚀 Tasty News in CPG
The Online Community for Food and Beverage Startups
Hey ,
I've been sharing a lot of CPG news lately, from Modest Coffee's KeHE distributor scandal to Graza's calling out of Brightland and the subsequent backlash. So I'm excited to drop our newest newsletter section, 😋 Tasty News covering what's new in the CPG world in the past week. Have any hot tips? Shoot them my way.
😋 TASTY NEWS
A roundup of CPG news that happened in the last week.
🛒
Walmart has been using AI Chatbots
to negotiate with suppliers for 2 years. According to Bloomberg, the AI Chatbot reached deals 68% of the time and saved an average of 3%. Right now they’re just using it for equipment like shopping carts, but could soon be coming for other products.
🍜
Omsom throws a Rave to celebrate the release of their new SAUCY instant noodles and they're getting rave reviews from Food & Wine.
🍵
Blume launches new Superfood Latte single stick packs for retail. Karen partnered with CleanHub to make them plastic neutral plus, meaning 2x the plastic used in the supply chain to make them is diverted from oceans.
JOYFUL CO. REDESIGN
A PHOTO IS WORTH A THOUSAND WORDS...
...but how much are you willing to pay for them? I'll be real, I have a tough time paying for things that don't have a clear ROI. Why? With TeaSquares I used to be a mad spender, trying out every new opportunity to see what worked and what didn't. And honestly, I found that most of the spending didn't net any tangible benefits. Now I'm a stickler for building on a budget, and with Joyful Co. I'm trying to balance creating a great presence while not overspending.My latest conundrum? Creating our website photography. I have a vision for a certain photo style for our website (shown above), but every quote I've gotten back is for a few thousand dollars. Annnnddddd, I'm having a really hard time going forward.Now, I truly value the time and work that creatives put into their craft, and believe they should be paid accordingly. But I'm branding on a budget over here, so I'm not sure if the photos and cost will net a positive return, or if our customers wouldn't care one way or the other.Has anyone else run into this issue?Also, props to our branding agency, Riser, who created our photography guide and hit it spot on.
WEEKLY UPDATES
CREATE A COHESIVE ONLINE STRATEGY
Do you feel like your e-commerce and digital marketing strategy is all over the place?
Luke from Eco D2C helps founders create a cohesive omnichannel strategy leveraging online marketplaces like Amazon and Instacart, along with marketing platforms including Google and Meta to achieve your growth targets.
He’s been recognized by General Mills, The Hirshberg Institute, Colorado Food Works, Naturally Boulder, and Food Biz Success.
If you're struggling with your digital ad performance, need help steering growth on these channels, request an introduction to his team to put together a plan to revamp your online strategy.
BUILT FOR YOU AFFILIATE MARKETING PROGRAM
Krik Angacian is a two-time CPG snack food brand owner (Protes and CandyCan) with one exit under his belt, and most recent founder of CPG Affiliate Partners LLC where he will build and run your affiliate program for you. He created the most brand friendly structure and value including:
No Retainers - there are no monthly fees or management costs, if they don't perform then you don't pay (we do ask for a 1-time $1,000 set up fee because it takes ~2 weeks to launch a program)
Only Pay on Sales - they only run CPA traffic, meaning you only pay if a sale occurs!
No Locked-In Periods - they operate on a day-to-day agreement, cancel at anytime
Live Dashboard - brands can see their campaigns performance in real-time and can match their Shopify orders with our dashboard making us a fully transparent solution
HOW TO CHOOSE THE RIGHT PACKAGING FOR YOUR PRODUCT
Choosing the right packaging for your product is a crucial decision that can significantly impact your business's success. I interviewed Jeff Jacobs, VP of Marketing for ePac on the Startup to Scale Podcast and shared my key takeaways from the conversation. He shares valuable insights into the factors that businesses need to consider when selecting the right packaging for their products.We break down:
Product Requirements
Consumer Perception
Manufacturing Ability
Sustainability
Innovative vs. Standard Packaging
Educating Consumers
Minimum Order Quantities
STARTUP TO SCALE PODCAST
113. Leveraging Amazon, Shopify, Meta, and Google Together.
Are you active across Amazon, Shopify, Meta, and Google without a cohesive strategy? Most founders are operating each in a silo and missing out on combined learnings from each.
Luke Tierney is the founder of Eco D2C and joins me as we discuss how to leverage the strengths of each digital platform to continuously optimize your product listings and marketing to tell a cohesive story designed to convert.
These learnings will increase your sales as you optimize your conversion rates.
Listen on Apple Podcasts or Spotify
LINKEDIN POST OF THE WEEK
DISCOUNTS
Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000
NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.
Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services use code FOODBEVY.
Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.
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