The Online Community for Food and Beverage Startups

   HIDDEN SECRETS OF       SELLING ON AMAZON.COM   

Hey ,

Amazon.com is still one of the best e-commerce channels for food brands, but are you fully utilizing the platform? Three years into the TeaSquares journey I finally launched on Amazon and sold $120,000 worth of product on the platform during my first year. I did this by doing a deep dive and focused on learning and optimizing the platform.

Once you get past the basics, Amazon offers a TON of additional features that provide insights and new selling opportunities. Here are a few things you can do:

• See your customer demographics and basket analysis

• Access customer purchase funnel insights to see Awareness > Consideration > Purchase

• Get paid for directing non-Amazon traffic to your product pages

I guarantee you'll learn a secret or two you can apply:

JOYFUL CO. REDESIGN

    UNBOXING JOYFUL CO.   

I've been testing out some influencer marketing with the current Good Food Brands packaging, and one thing I notice? Our unboxing experience is pretty terrible. I'm currently shipping in corrugated boxes with branded tape, an insert, and the products inside.Most people don't even share the box, and when they do, it looks banged up from shipping. Instead, most of the focus is on the products inside. Even the commenters are only mentioning the products and not our marketplace.This is a BIG wasted opportunity. So with Joyful, I'm really focused on having a well-branded unboxing experience, especially since these are premium gifts. So I worked with Riser to create a really nice gift box that'll be packaged inside an outer corrugated box for shipping protection. The inside box has a really nice matte orange finish with metallic gold lettering and highlights. It's a really rewarding experience when customers open it.Next up I'll be working on flyers, inserts, and more. 

WEEKLY UPDATES

    HOW SEEMORE MEATS AND     VEGGIES USED SOCIAL NATURE   

Are you an emerging brand looking to win in the natural channel and scale in conventional? Learn how Seemore Meats & Veggies used Social Nature to successfully launch at Whole Foods Market and win new listings at Target and Sprouts: Read More 

   RECIPES FOR     SUCCESS   

Ecommerce has never been more appetising.

To support food and beverage retailers in reaching their ecommerce goals, we’ve developed this cookbook filled with recipes for success based on your strategic focus.

Learn how, in 2023 and beyond, you can:

• Accelerate digitalisation

• Reduce complexity

• Improve user experience

• Sell B2B online

• Grow globally

• Ignite innovation

Download Now

    DIGITAL SALES FOR     BEVERAGE, FROZEN,     AND PERISHABLE BRANDS   

If you're a beverage, frozen, or perishable brand, here are 3 tools you can use to drive sales through digital marketing:

• Shoppable Pages ”Buy Near You” functionality embedded directly onto product pages or any owned property.

• Store Locators Actionable and customizable store locators with full shopability at any retailer.

• Add-to-cart links Actively drive shoppers to your retail ecommerce experiences with shoppable links. Links drive mid- and bottom-funnel activity from brands’ free or paid media and other owned properties.

• Landing Pages Display single or multiple products available at single or multiple retailers on shoppable landing pages.

• Direct to Cart Links Retail ecommerce shoppability with the lowest number of clicks. Add products directly to retailers’ carts from your media.

Learn more here.

STARTUP TO SCALE PODCAST

109. Choose the right packaging for your products

Choosing your product packaging is one of the most important decisions you’ll make in starting your company, but it often gets rushed over. Your packaging impacts your shelf-life, branding, manufacturing method, and more.Join me for a conversation with Jeff Jacobs with ePac as we discuss what you need to consider when choosing packaging for your brand. 

Listen on Apple Podcasts or Spotify

LINKEDIN POST OF THE WEEK

DISCOUNTS

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community.