The Online Community for Food and Beverage Startups

   HOW MUCH MONEY       I MADE IN WHOLE FOODS   

Hey ,

Here’s exactly how much money I made selling in Whole Foods for a year = $1,056. In 2018 TeaSquares was in 11 Chicagoland Whole Foods locations… let’s break it down:

• Total Wholesale Revenue for 2018: $14,700

• Avg. Wholesale Sales /store/month: $112

• TeaSquares Wholesale COGs ~50%

• Gross Revenue /store/month: $56 ($112-56)

• Cost of Demos /store/month: $48

• Gross Profit /store/month: $8

• Our velocity was 12 units/store/week

That’s right, we made about $8 in gross profit selling in each Whole Foods. That's $1,056 for the entire year. This didn’t include any of our overhead expenses. Now Jordan you might say, what if you were selling in ALL 514 Whole Foods Stores with the same cost structure and velocity? Well, we would've made ~$49,300 in gross profit. Better, but STILL barely enough to cover even a minor salary or many overhead expenses.

To succeed in grocery you need volume. First, you need to figure out how to increase your velocity and sales volume at the single-store level.

Then once you figure out a repeatable strategy, you need volume of stores where you can implement the same growth plan.

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Sponsored    MERCHANDISING       FOR WFM AND WEGMANS    

Do you need help selling your products off the shelf?

Eclipse Merchandising is helping small business clients succeed in Whole Foods Market and Wegmans through their merchandising and demo programs!

Daniel is helping build the next generation of natural foods. He and his team are currently taking on clients in the Mid-Atlantic region (Pennsylvania, DC, Maryland, Virginia) and starting to accept demo clients in Atlanta and Boston!Request an introduction

STARTUP TO SCALE PODCAST

103. Merchandising for Emerging CPG Brands

Most brands aren’t investing in merchandising and they’re losing on shelf. Merchandising is the process of placing your product in store, at the right places to get in front of the right consumers with the best offer. This includes everything from making sure your product is actually on shelf to setting up out of aisle displays.

Join me as I talk with Georgios Tzafis, VP of sales specializing in Emerging Brands at Trax Retail.

Listen on Apple Podcasts or Spotify

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