Weekly Updates 01/22/24

The Online Community for Food and Beverage Startups

😋 CPG Weekly News

A roundup of CPG news that happened last week.

🛒 Retail Rollouts

🍏 Ohh Foods' Apple Pie Snacking Bites by founder Brittany Charlton set to delight Costco Canada West customers, fulfilling the brand's promise for larger packs and expanding retail presence.

🍜 Wynn’s Kitchen, a female and AAPI-founded company, launches a crowdfunding campaign to revolutionize the Asian food aisle with natural, healthier products, including their new Lemongrass Marinade & Stir Fry sauce.

🌵 Tia Lupita Foods' founder Hector Saldivar brings all five flavors of its innovative Cactus Chips to Harmons Grocery, broadening the brand's retail footprint. 

💸 Investments and Acquisitions

🌿 Nutpods, led by CEO Madeline Haydon, embarks on a new journey with MidOcean Partners and PearlRock Partners, marking a significant milestone in its decade-long success as a top dairy-free creamer brand. 

🎉 News to Celebrate

🏆 Candice Choi and Geem win Foxtrot's Up&Comers 2023 Hero Award, recognized for their exceptional Korean seaweed snacks that blend traditional recipes with a modern, health-conscious approach.

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CPG Weekly Updates

    STATE OF THE CPG INDUSTRY SURVEY  ​

Want to know how your CPG Brand benchmarks to the industry? Our

 3rd annual State of the CPG Food and Beverage Industry survey

 is here!

This survey is designed for CPG Brands to help you get an overview of the CPG Food and Beverage industry. You'll receive an in-depth report with the analysis on average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2024. You can then use this data for retail meetings, investor pitches, and internal benchmarking.

You can complete the 15min survey here:

SUBMIT SURVEY

    CPG FINANCING MONTH   

I’m excited to partner with Keith Kohler, our resident financing expert for a series of engaging and informative discussions that will span the entire month of February 6th to 29th. This unique event, titled "CPG Financing Month", is designed to delve into the multifaceted world of Consumer Packaged Goods (CPG) financing.You'll have the opportunity to participate in conversations that cover a range of topics including:✅ The financing and mindset journeys of CPG founders✅ Deep dives into stories, insights, and experiences of equity, debt, and fintech funders✅ Engaging discussions with finance service providers and innovators in the CPG spaceDon't miss out on this chance to connect with industry experts and peers who are shaping the future of CPG financing. Reserve your spot today and get 25% off. Use code JBUC. 

Register Here

  BENEFICIAL OWNERSHIP INFORMATION     REPORTING REQUIREMENTS  

As 2024 has officially begun, the questions have only increased surrounding a new not-so-tax-ish reporting requirement for the majority of small businesses. If you are confused (or just finding out) about the Corporate Transparency Act and Beneficial Ownership reporting, this is your must-read. We have compiled your FAQs and details.​Learn More

  GET MONEY TO GROW YOUR BUSINESS  

Aion has capital to help you grow or to reduce inevitable cash crunches—and a 10% fee reduction for the first 3 months of financing!​Apply Now

   ​  UNLOCK YOUR BRAND'S POTENTIAL     AT PLANTED EXPO  ​

Planted Expo, North America's premier plant-based consumer trade show, boasts a remarkable track record in hosting hundreds of businesses and attracting an average of 8,000 enthusiastic attendees annually. Renowned for being an excellent platform, it provides exhibitors the opportunity to showcase innovative products and interact with a highly engaged audience. The expo invites brands to:

• Position themselves as innovators and leaders in the plant-based sector.

• Introduce new product lines to ideal target markets, including investors, influencers, media, and industry experts.

• Conduct product demonstrations and samplings.

• Achieve substantial sales volumes.

• Receive direct feedback from their specific demographic.

Recognizing the potential compatibility and benefits for certain brands, Planted Expo is currently offering a 20% discount on booth space at their upcoming Seattle show. Interested parties are encouraged to reach out via email to terin@plantedlife.com for further details and participation.Seattle Exhibitor PackageToronto / Vancouver Exhibitor Package

STARTUP TO SCALE PODCAST

152. How to Fundraise in this Economy with Jimmy Semrick of Brella

Fundraising for CPG brands in this environment is extremely challenging, especially for emerging brands. My guest today, Jimmy Semrick is the founder of Brella and has managed to raise $650 thousand dollars in the past 2 years and is using that money to expand distribution with MolsonCoors + Anheuser-Busch while extending their manufacturing space.

Listen to learn how he built investor relationships and what stood out about his business to close the deal​

Listen on Apple Podcasts or Spotify

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