Weekly Updates 01/15/24

The Online Community for Food and Beverage Startups

Hey ,Want to know how your CPG Brand benchmarks to the industry? Our 3rd annual State of the CPG Food and Beverage Industry survey is here!This survey is designed for CPG Brands to help you get an overview of the CPG Food and Beverage industry. You'll receive an in-depth report with the analysis on average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2024. You can then use this data for retail meetings, investor pitches, and internal benchmarking.You can complete the 15min survey here: TAKE THE SURVEYJordan

😋 CPG Weekly News

A roundup of CPG news that happened last week brought to you by Amber Caro

🛒 Retail Rollouts

MUD\WTR now graces Target locations across the US, providing an alternative to traditional coffee. Read more

Sweet Loren’s LESS SUGAR Cookie Dough line is now available at select Target stores, offering the same delicious taste with at least 35% less sugar than leading brands. Read more

FLY BY JING has launched its XL size Sichuan Chili Crisp in all Costco Wholesale Warehouses in the North East. Read more

Nguyen Coffee Supply has entered 400+ Sprouts Farmers Market locations via their Innovation Program, introducing Vietnamese coffee RTD to Sprouts customers. Read more

Perfy is rolling out in select Quality Food Centers in the Pacific Northwest, the first division of Kroger, with more divisions to come. Read more 

🚀 New Product Launch

Credo Foods introduces two new dairy-free Alfredo sauces at Whole Foods Market, offering high protein and delicious nutrition. Read more 

💸 Investments and Acquisitions

Brella Drops

, led by

Jimmy Semrick

, is expanding its distribution with MolsonCoors and Anheuser-Busch distributors after raising $650k, aiming to be available in 25 states by year-end. They're also boosting manufacturing capacity for house brands and their copack business.

Have an announcement? Shoot me an e-mail.

CPG Weekly Updates

  CPG FINANCING MONTH  

I’m excited to partner with Keith Kohler, our resident financing expert for a series of engaging and informative discussions that will span the entire month of February 6th to 29th. This unique event, titled "CPG Financing Month", is designed to delve into the multifaceted world of Consumer Packaged Goods (CPG) financing.You'll have the opportunity to participate in conversations that cover a range of topics including:✅ The financing and mindset journeys of CPG founders✅ Deep dives into stories, insights, and experiences of equity, debt, and fintech funders✅ Engaging discussions with finance service providers and innovators in the CPG spaceDon't miss out on this chance to connect with industry experts and peers who are shaping the future of CPG financing. Reserve your spot today and get 25% off from either the Early Bird or full pricing. Use code JBUC. 

Register Here

  PROMOMASH'S NEW CPGENIUS     BRAND AND WEBSITE  

Promomash has launched an entirely new website and introduced CPGenius, a new brand that brings the 3-year evolution of their products and services full circle. Read more about it here or watch the video.

  JPG RESOURCES LAUNCHES     FOUNDER COHORTS  

I am excited to announce our friends at JPG Resources are celebrating their 15th anniversary with the launch of Founder Cohorts!JPG is a boutique consulting firm specializing in innovation strategy and execution for packaged food and beverage brands. They’ve launched Founder Cohorts to support personal and brand growth – where founders will have the opportunity to meet and learn from industry experts, share collective experiences with peers, and strengthen their brands together. The program will introduce industry experts who will cover key CPG topics including Marketing, Data, Sales, Regulatory, Legal, Production, Supply Chain.Spots are filling up quickly, as JPG is actively recruiting 12 companies for its first Founder Cohort of 2024!

• HURRY! Limited spots remain, application deadline is February 9

• Program duration: February – July 2024

• 12 virtual sessions, 90 minutes each

• Industry Experts in every session, covering topics critical to CPG

• In-person events at major industry expos

• Affordable pricing: $900 per month ($5,400 total)

• BONUS: 5 hours of in individualized advisory services from the JPG Resources team

Sign up here today! To find out more about Founder Cohorts, reach out to Howie Sher.

  AMAZON PREMIUM A+ CONTENT  

Should you invest in Premium A+ Content for your Amazon pages? Mindful Goods analyzed their clients and in 2023, every brand that upgraded saw significant sales increases, with half experiencing up to 40% growth, and others soaring between 40-200%.I worked with Mindful Goods to create our Joyful Co Premium A+ content and am super impressed. So I talked with Daniela and got her to agree to give Foodbevy brands a discount on upgrading YOUR Amazon content.For the rest of January, they'll create Premium A+ content for your brand for just $1675, which is an exclusive discount just for Foodbevy community members.This limited-time offer is only available in January before the price rises to $2k.Just use code: FOODBEVY75Click here to grab this offer and start your journey to higher sales.

  VEGPRENEUR -EXCLUSIVE INVITATION     FOR FOODBEVY COMMUNITY  

In partnership with Shopify, VEGPRENEUR is thrilled to extend a special invitation to the Foodbevy community for an inspiring event dedicated to the future of sustainable business. Set in the heart of New York City, this event promises to be a remarkable blend of insightful discussion, valuable networking, and an exclusive showcase of groundbreaking plant-based products.Event: Building A Sustainable BusinessDate: January 23rdLocation: New York CityWhat’s in Store:Expert Panel: Learn from top founders in the sustainable business arena.Networking: Connect with like-minded professionals and industry leaders.Product Sampling: Discover and taste the latest in plant-based innovations.Special Offer: 15 free tickets exclusively for Foodbevy members! Use code FOODBEVY to claim your spot.How to Register:Visit https://newyork.shopify.com/vegpreneurbuildingasustainable.Use code FOODBEVY for your free ticket.Get your ticket now

STARTUP TO SCALE PODCAST

151. Succeeding in CPG 2024

What does it take to build a successful CPG business in 2024? In this episode I invite on a panel to talk through industry trends, founder survival, and finding the support you need to grow your business.

My guests are:

• Christine Couvelier

• Sachi Kittur

• Tricia Ryan

From foodbizmentoring.com

Listen on Apple Podcasts or Spotify

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community. 

JOIN OUR FOODBEVY COMMUNITY

If launching or scaling your own food and beverage business is a  goal of yours, let us help you realize your dream and avoid unnecessary struggle. Join as a Premium Member.

Work with Founders to identify their problems and share solutions to help them overcome the challenges of growing their companies. Join as an Expert Partners.