Weekly Updates 01/08/24

😋 This Week in CPG

January 08, 2024

The Online Community for Food and Beverage Startups

Hey ,This year I'm doubling down on providing you with the most valuable resources to grow your CPG brand. That means retooling our newsletter format a bit. I'd love to hear directly from you -- what would be most helpful to get from Foodbevy?- More interaction with other founders- Video Courses on Advanced CPG topics (ex. Succeeding at KeHE)- Short-form articles- Long-form articles- Retail buyer connectionsThose are just a few examples. It would be so helpful for you to let me know by replying to this email.Jordan

😋 CPG Weekly News

A roundup of CPG news that happened last week brought to you by Amber Caro

🛒 Retail Rollouts

➡️ Michelle and Nikki from Elavi launched their “Healthy Nutella” dupe in Costco SoCal.

➡️ Laurel Orley, founder of Daily Crunch just launched in Kohl’s and Fresh Thyme.

➡️

 just landed NATIONALLY at Whole Foods Market with 6 of their organic-directly traded nuts

➡️ Feel Good Foods launching their Hatch Chile Mac and Cheese Bites in Costco Bay Area and LA regions.

➡️ 

just got their protein meat sticks into Lifetime Fitness locations

🎉 News to Celebrate

➡️ Kirsten Maitland and her company Rebel Cheese experienced a 14x increase in sales after appearing on Shark Tank and successfully fulfilled all the orders in 2 weeks. Here's how.

➡️ Hayley and Stephanie from Painterland Sisters have raised $980k+ from 500 investors through their

out of $1.2million.

Have an announcement? Shoot me an e-mail.

CPG Weekly Updates

  IMPROVE AMAZON MAIN IMAGE     CTR THROUGH A/B TESTING  

How do you decide which main product image is more-likely to convert a viewer into a customer? Let’s find out. I worked with Mindful Goods to create the Joyful Co Amazon listings, including our photos. One of the things I love about Amazon is that they take a strong approach to conversion optimization on the product detail page… meaning, which combination of photos and text are most likely to get a person to click on a listing and convert to a customer.

  CPG FINANCING MONTH  

I’m excited to partner with Keith Kohler, our resident financing expert for a series of engaging and informative discussions that will span the entire month of February 6th to 29th. This unique event, titled "CPG Financing Month", is designed to delve into the multifaceted world of Consumer Packaged Goods (CPG) financing.

You'll have the opportunity to participate in conversations that cover a range of topics including:

✅ The financing and mindset journeys of CPG founders✅ Deep dives into stories, insights, and experiences of equity, debt, and fintech funders✅ Engaging discussions with finance service providers and innovators in the CPG space

Don't miss out on this chance to connect with industry experts and peers who are shaping the future of CPG financing. Reserve your spot today and get 25% off from either the Early Bird or full pricing. Use code JBUC.

  WHEN TO SEEK FRACTIONAL EXPERTISE     FOR YOUR F&B COMPANY  

While working from home, contracting, and freelancing have become commonplace since the pandemic,  hiring dependable, experienced staff is as challenging and time-consuming as ever.  This is backed up by a 2023 Manpower study that indicates 77% of firms surveyed are struggling to fill open roles.

What if you could hire experienced talent to cover the precise gaps in your team’s expertise or to get a tricky project over the line? Fractional expertise can help you achieve specific goals without the commitment of time and resources that comes with hiring a full time employee.Learn More 

  HOW TO CONVERT ONLINE: E-COMMERCE     IMAGERY FOR CPG BRANDS  

How do CPG brands stand out in a crowded marketplace with tons of competition? I bet one of the first things to pop into your head is ‘packaging,’ or ‘branding’, and you would absolutely be right. But one element often seen as secondary to design that’s crucial for converting buyers, especially online, is photography. It’s just as important to delivering a stellar e-commerce shopping experience. Let’s take a look at why e-commerce imagery is so important, the types of images that perform well, and define what makes e-commerce imagery “good.”Read Full Article

STARTUP TO SCALE PODCAST

150. How Retail E-Commerce Can Help Achieve Your Retail Goals

As you launch into new retailers, what tools do you have to drive sales and velocity outside of the store? Retail E-commerce is a new marketing category that’s recently grown, which can help you make all your digital marketing shoppable. I talk with Louis Condon at Pear Commerce on exactly how to utilize it to:

  • Driving Trial and Discovery

  • Velocity and increasing sell through

  • Key sales boosts at launch and for category reviews

  • Increasing volume to move inventory

Listen on Apple Podcasts or Spotify

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community. 

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