Weekly Updates 01/02/24

The Online Community for Food and Beverage Startups

Hey ,Welcome to 2024!A new year brings new opportunities, product launches, retailer launches, and growth. At the same time, I'd be remiss from acknowledging the extreme challenges CPG founders are facing today.In fact, just this weekend I received two e-mails from founders looking to sell or shut down their businesses. I've been there before and it's so painful for me to see you struggling out here.This year, there's been enough doom and gloom. Moving into 2024 I'm reinvigorated to find all the ways I can help make you successful.I'll be doing that by sharing inspirational stories of founders finding those pockets of success, educational content around improving your business processes, and valuable partnership opportunities to accelerate your business.Jordan and the Foodbevy Team

😋 CPG Weekly News

A roundup of CPG news that happened last week brought to you by Amber Caro

🛒 Retail Rollouts

➡️ Masala Mama launches in 400+ Sprouts stores.

🚀 New Product Launches

➡️ Vibal Launches new product displays in retail to drive off-shelf velocity. 

💰 Acquisitions and Investments 

➡️ Yai's Thai announces an acquisition by DayDayCook and the founders will continue to lead the brand.Have an announcement? Shoot me an e-mail.

CPG Weekly Updates

  HOW TO CREATE EMPOWERING GOALS  

The year is ending soon, did you meet your goals? No? Is it stressing you out?

Today I want to share my goal setting method for high achieving individuals and teams.

I call it the MIN-MAX Goal Setting method designed to help you strive for growth while not burning out.

Read the Article

  CPG FINANCING MONTH  

I’m excited to partner with Keith Kohler, our resident financing expert for a series of engaging and informative discussions that will span the entire month of February 6th to 29th. This unique event, titled "CPG Financing Month", is designed to delve into the multifaceted world of Consumer Packaged Goods (CPG) financing.

You'll have the opportunity to participate in conversations that cover a range of topics including:

✅ The financing and mindset journeys of CPG founders✅ Deep dives into stories, insights, and experiences of equity, debt, and fintech funders✅ Engaging discussions with finance service providers and innovators in the CPG space

Don't miss out on this chance to connect with industry experts and peers who are shaping the future of CPG financing. Reserve your spot today and get 25% off from either the Early Bird or full pricing. Use code JBUC.

Register Here

  DESIGN EFFECTIVENESS     AWARDEE  

My favorite brand design firm, RISER just won TWO Designalytics awards for "Design Effectiveness" in 2023. There were only 10 total winners and they scored 2 out of the 10 wins. Their redesigns for Malk and Bloom won for outstanding results post-redesign.This meant that their designs drove measurable sales!

Let me know if you're looking for a brand re-design that will actually drive your business forward, happy to send an introduction.

  CFO SUPPORT FOR EMERGING     BRANDS  

Looking to get a hold of your finances but can't afford a CFO? myPocketCFO is a digital CFO for emerging CPG brands. Alice built the service to support accounting, analytics, reports, forecasts, integrated financing, and capital options.

Trusted by:

• Foodbevy

• B.T.R Bar

• Nemi

• Twrl M!lk Tea

• Kindroot

Best of all it’s super affordable starting at $169/month (when paid annually).Click here for an Introduction

STARTUP TO SCALE PODCAST

148. Creating a Planning Process for Your CPG Business

As CPG founders, we spend a lot of our days reacting to the world around us and not enough time strategizing and planning for the future. It can leave you feeling unbalanced and constantly behind. One of the best things you can strategize is your sales and inventory planning, so that everyone on your team can be on the same page.

Today I’ve invited on Yuval Selik, CEO of Promomash to talk about how to planning process so you can make more informed decisions.

Listen on Apple Podcasts or Spotify

DISCOUNTS

No Revisions offers marketing services for startups at prices anyone can afford. Save 20% off with code FOODBEVY.

Stripe is now providing $70,000 in fee-free processing for new and EXISTING customers. Save over $2000

NielsenIQ Byzzer platform provides data for emerging CPG brands. You can access 3 free reports using this link.

Mindful Goods is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. Get 10% of their services  use code FOODBEVY.

Maverick allows you to create individually personalized videos (with a customer's name) welcoming them to your community. 

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