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- Weekly Update September 27th
Weekly Update September 27th
Win $20k, Find Investors, Get Product Trial
Hey ,
From everything I've seen so far, Expo East was a success, especially from a relationship-building standpoint. My Linkedin was flooded with awesome photos of friends being able to reunite and reconnect in person.
Did you go to Expo East? Shoot me an e-mail to let me know about your experience.
Also, congratulations to Jake Deleon, founder of
for winning the Expo East Pitch Slam! If you haven't tried their simmer sauces, definitely do so.
I've got a ton of new updates for you below:
THE BEST WAY TO FUNDRAISE - BRANDJECTORY
I've personally experienced the highs and lows of going through multiple fundraising rounds, scheduling pitches with investors, managing follow-ups, and trying to close a round. Let's face it, it's an arduous task.
That's why you should be using Brandjectory to help you make the most of every investor interaction. Brandjectory provides you the guidance to intelligently prepare for, and efficiently navigate, the capital raise process.
Online platform to meet investors and navigate the deal process.
Exclusive founder and investor meetups and discussion groups.
CPG-focused investor network.
Best of all, Michael is an amazing resource and wants to see you succeed. Get an intro to Michael today.
GET PRODUCT TRIAL WITH SAMPLER
In-person product sampling is still really challenging. If you're looking to increase trial, checkout Sampler as an option to get your product delivered to potential customers at home.Sampler is the trusted digital product sampling platform for some of the world's leading brands, including Reese, Kashi, Pipcorn, and more.
With Sampler you can build smarter sampling programs that reach the right people and drive more sales, fast, here's how it works:
Target your highest-value consumer: Send samples directly to your audience, or tap into Sampler’s audience of over 50M to get your product into the hands of new consumers that match your target demographic.
Deliver samples to their doorstep: After creating a sampler account, consumers answer a set of profile questions so we can match them with samples that best fit their lifestyle. Once a consumer matches with your sample, we process, package, and deliver it directly to their doorstep.
Guide your consumers all the way to purchase: Drive email opt-ins, collect ratings and reviews, and unlock consumer insights to build effective remarketing campaigns, and guide consumers through every step of the shopping journey.
Learn more by watching a demo or booking a 15-minutes discovery call with one of our sampling experts.
WIN $20,000 FROM THE ENTHUSE FOUNDATION
The Enthuse Foundation is hosting their
and looking for women entrepreneurs in the food, beverage, and CPG space to apply.
Entrants must
Have a unique offering in the food, beverage, or CPG industries,
Be at least 51% women-owned.
From these applicants, five founders will be chosen to pitch their business live to a panel of judges virtually on November 9, 2021. Applications will be accepted through 11:59 pm on October 11, 2021. For more information and to apply, please visit:
The Prizes
: One Grand Prize valued at $20,000 will be awarded and includes $10,000 cash and $10,000 worth of business services. The Second Prize is valued at $10,000 and includes $5,000 cash and $5,000 in business services.
NEW PODCAST EPISODE WITH PERTEET SPENCER OF AYO FOODS
I talk with Perteet Spencer who co-founded Ayo Foods with her husband, Fred Spencer. Ayo Foods creates handcrafted West African dishes made accessible in the grocery store. Join me as we discuss what it was like starting a business during the pandemic, the challenges she faced, and how she's working to overcome them.
50% OFF FOR BRAND BUILDERS COURSE
Check out Kate LaBosse's Brand Builders online course that provides practical trainings and templates to help you sell into grocery. The Course will help you learn how to:
Approach retail accounts like a seasoned professional and speak their language
Make it easy for a buyer to say YES!
Feel confident communicating and following up with an account once you've got placement
Ensure that you're building strong partnerships with retail buyers Know how much money you’re making on every product you sell Bring more awareness and sales once your products are on shelf.
Normally the course is $499, but Foodbevy members can save $250
GET $10K+ BACK FROM THE IRS THROUGH TAX CREDITS
Are you filing for the IRS R&D or Payroll Tax Credit? If not, you should be.
The IRS has tons of tax credits that you're likely missing out on a small business. We've partnered with Leyton to offer this service to the Foodbevy community. They do all the paperwork and you get cash. If they can't help you claim any credits, you pay $0.
As long as you're doing $100,000+ in sales you likely qualify.
Reply to this e-mail with questions or schedule a call with their team below.
CREATE PERSONALIZED CUSTOMER VIDEOS AT SCALE
I'm personally using this great new tool to create individualized welcome videos for my Good Food Brands customers and you should too.
As a brand, it's incredibly important to make your customers feel welcome to your community. When you have just a few customers, it's easy to send a handwritten note or a quick e-mail.
But how do you personally welcome visitors at scale? That's where Maverick's new AI driven technology comes in. They allow you to create videos to personally welcome new customers by name, with no additional work or time.
When a new customer orders from your store, they'll receive an e-mail with a video thanking them for your purchase and welcoming them to your community.
Check out an example of the
Interested in learning more? Get an intro to their team:
TAPKIT QR STUDIO: CREATE, MANAGE AND TRACK QR CODE CAMPAIGNS
You can create dynamic QR codes and custom microsites all in one tool with our built-in QR Studio. Customize and design QR codes for print, packaging, stickers and even TV campaigns. Update your QR link dynamically at any time - even after going live or post-print.
DISCOUNTS
- Riser Design
is an awesome branding and packaging design company that works mainly with food and beverage companies.
- Stripe
is now providing $20,000 in fee-free processing for new and EXISTING customers.
The Accountrepreneur
is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive
- RangeMe
is used by hundreds of retailers to source products. If you use RangeMe,
- The Creative Exchange
is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a
- WeStock
allows you to identify where your tribe would like to purchase your products in retail.
- Airtable
can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory.
- Hubspot
is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!
The Foodbevy Team
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