Hey ,

Expo East is coming up this week. For some it's a welcome return to in-person events and networking. Others are concerned about the spread of Delta Variant and low attendance. Personally, I wasn't planning to attend this year, or do any travel as I'm home with my young daughter. 

That said, I'll be interested to hear from those who attend on their experience. So reach out and let me know how it goes! 

If you are attending, check out

StartupCPG's Boat Party

, which is bound to be a good time.

I've got some great resources for you this week. Check them out:

GO PUFF ACCELERATOR FOR EMERGING UNDERREPRESENTED CPG BRANDS

This is a really cool program I came across this week. Gopuff is putting on a 6-Month accelerator program to help underrepresented brands gain more exposure through their platform. The application deadline is October 24th.

NEW PODCAST EPISODE WITH ALEX BAYER OF GENIUS JUICE

Genius Juice is an innovative line of coconut smoothies that is a rising star in the CPG industry. Alex Bayer has lead the company through many transitions and just recently raised over $1 million through equity crowdfunding. Join me as I talk with him about overcoming obstacles in building a beverage company.

ARTICLE: HOW FOODSERVICE CAN PROPEL YOUR BRAND 

Check out our latest article where Matt Cotton of Rooted Food Sales breaks down why your brand needs to be selling in Foodservice, how the channel works, and the 4 steps to getting your product in.

GET $10K+ BACK FROM THE IRS THROUGH TAX CREDITS

Are you filing for the IRS R&D or Payroll Tax Credit? If not, you should be.

The IRS has tons of tax credits that you're likely missing out on a small business. We've partnered with Leyton to offer this service to the Foodbevy community. They do all the paperwork and you get cash. If they can't help you claim any credits, you pay $0.

As long as you're doing $100,000+ in sales you likely qualify.

Reply to this e-mail with questions or schedule a call with their team below.

CREATE PERSONALIZED CUSTOMER VIDEOS AT SCALE

I'm personally using this great new tool to create individualized welcome videos for my Good Food Brands customers and you should too.

As a brand, it's incredibly important to make your customers feel welcome to your community. When you have just a few customers, it's easy to send a handwritten note or a quick e-mail.

But how do you personally welcome visitors at scale? That's where Maverick's new AI driven technology comes in. They allow you to create videos to personally welcome new customers by name, with no additional work or time.

When a new customer orders from your store, they'll receive an e-mail with a video thanking them for your purchase and welcoming them to your community.

Check out an example of the

personalized video I'm sending to customers now

Interested in learning more? Get an intro to their team:

TAPKIT QR STUDIO: CREATE, MANAGE AND TRACK QR CODE CAMPAIGNS

You can create dynamic QR codes and custom microsites all in one tool with our built-in QR Studio. Customize and design QR codes for print, packaging, stickers and even TV campaigns. Update your QR link dynamically at any time - even after going live or post-print.

DISCOUNTS

- Riser Design 

is an awesome branding and packaging design company that works mainly with food and beverage companies.

Get 10% off your design package.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

Save over $600

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

 a free financial assessment + Foodbevy Members get 20% off services for one year.

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

they are offering $600 off their premium service.

- The Creative Exchange 

is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

free 1hr consult, along with a $400/month deal to join their Photo Club, which includes 12 photos per month.

- WeStock 

allows you to identify where your tribe would like to purchase your products in retail. 

Save 25% monthly and annual plans.

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

Receive $2,000 in free credits

- Hubspot 

is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

Save 30% on all plans

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team