Weekly Update October 25th

Foodbevy Weekly Updates 🔥

October 25, 2021

Hey ,

Happy Monday! 

Every morning I'll make a Matcha Latte or Matcha Lemonade...(if I really feel like splurging I'll grab a Matcha Frappuccino from Starbucks). If you're looking for the best Matcha, you gotta check out

. Lauren sources her matcha directly with Japanese farmers and offers amazing culinary and ceremonial matcha. Try some yourself with 20% off for this week only. Just use code: FBMIZUBA

I've got a ton of new updates for you below:

 

WEBINAR: MOTIVATE CUSTOMERS TO JOIN YOUR COMMUNITY

Wednesday, October 27th at 11am CT | $25 for non-members 

Are you effectively building and engaging with your community of customers? New customer acquisition is harder than ever with the changes to iOS 14 and 15. While most founders are focused on finding new customers, many are leaving behind relationships and money from existing customers. Join me for a conversation with Ori Zohar from Burlap & Barrel and Courtney Boyd Myers from AKUA on how to build an effective community.

YOU’LL LEARN

  • How to build a customer community pre-launch

  • How to tap into existing communities

  • Developing your customers into advocates

  • Retaining customers and driving repeat purchase

  • Increasing AOV from community

WEBINAR: ORGANIC SOCIAL, PAID SOCIAL & E-MAIL MARKETING

Friday, October 29th at 11am CT | $25 for non-members

If you’re a CPG brand, you’re probably testing out a whole lot of online marketing strategies that aren’t working. What you need is a trifecta of organic social, paid social, and e-mail marketing to drive sales. Join me for a conversation with Alison and Karin, co-founders of Umai Marketing on how to integrate all three to see a positive ROI for your brand.

WHY DOES THIS STRATEGY WORK? 

Organic Social – Top of funnel awareness

Paid Social – middle of funnel consideration

E-mail Marketing – Bottom of Funnel RetentionJoin to learn how to build an effective digital strategy

DRIVE IN-STORE TRIAL WITH SIMPLE DIGITAL REBATES

If you're trying to drive in-store trial or collect customer info from demo events, definitely check out our new partner, Chop.

Chop, enables you to offer a digital rebate to customers on your website, via e-mail, or at demos to drive purchase.

How does it work?

1) Customers sign up that they're interested in getting free product via a link.

2) They buy eligible products at retail at full price.

3) Then they upload a photo of their receipt

4) Chop verifies the purchase and pays the customer immediately via Venmo.

Perfect for

  • Frozen or perishable products

  • Heavy and expensive products

  • Capturing customer info's at demos

  • Driving velocity at specific retailers

Chop is offering the Foodbevy community 20% off their services for 2 months. 

Learn more about

AMAZON SELLER COURSE

The Holidays are fast approaching, is your Amazon channel set up and optimized to best take advantage? 

Shannon Roddy is the genius behind the Amazon Brand Success Academy, an Online Course that provides Education, Resources, Tools to Empower Food Brand Owners with the Strategies to Successfully Launch, Grow and Protect their Brands on Amazon.

He and his team also provide on-demand Amazon Coaching to analyze issues, audit accounts and create viable strategies for success.

He's providing a huge discount for the Foodbevy Community:

NEW PODCAST EPISODE WITH ALEX DOMAN OF AVEC

Alex and his co-founder Denetrias created Avec as a better-for-you cocktail mixer utilizing unique flavors including Yuzu and Lime, and Jalapeño and Blood Orange. Learn about their journey, successes, and mistakes along the way.

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Amazon Brand Success Academy 

is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team

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