Weekly Update October 24th

See Homiah's CPG Stack

October 24, 2022

Hey , 

One of my favorite brands recently is

, a line of Southeast Asian sauce starters and pantry staples. The product itself is AMAZING, and I'm absolutely obsessed. Michelle founded the company to share her love of cooking that she learned from her grandmother. 

Today, I want to break down Homiah's CPG Stack and marketing flows as I love how they create a great branded experience.As a bonus, Michelle wants to offer the Foodbevy community 30% off her meal starters, just use code FOODBEVY30 here: www.homiah.com (Only good until Wednesday) 

PS. If you were forwarded this newsletter, please 

. 

Homiah's CPG Stack

WEBSITE

SHOPIFY APPS

  • Junip – Product reviews and post-purchase emails. Click on the read more link to see examples of how Homiah creates a great review ask that's incentivized with a 20% off coupon.

ANALYTICS

  • Hotjar – This is a great software that allows you to track how people are using the site, and even watch videos of people navigating.

EMAIL MARKETING

  • Klaviyo – one of the best email tools for CPG brands

CUSTOMER SUPPORT

  • Gorgias – A great customer support service that allows you to create custom response automation across all platforms, from e-mail to social media.

  Homiah's Marketing E-mails

Next I want to share examples of Homiah's marketing e-mails, which do a great job of showcasing their branding. Click the link below to read my breakdown of each email.

Jordan Buckner

Foodbevy

THIS WEEK'S OPPORTUNITIES

 - Most CPG founders are doing their bookkeeping WRONG. Talk with Alice at

if you're looking to create accurate financials for your business. She's offering a

 special of $99/month for the 1st three months and $199/month thereafter for the Foodbevy Community.

- Learn how to support to retail launches by using digital demos to drive customers into targeted store to purchase.

- Aion provides flexible financing for CPG startups. Purchase inventory, invest in marketing, grow your team, and pay vendors – all while maintaining ownership of your business. Request an Introduction and save 10% on your interest rate.

- Sell your products on shoppable cooking live streams. Foodbevy members save $50, e-mail me for an intro.

NEW PODCAST EPISODE: 67. Reusable Shipping and Packaging Systems

CPG is one of the most wasteful industries when it comes to packaging, with most products sold in single-use bags, pouches, and boxes. While many brands talk about sustainability, my guests today are taking action. Join me as I discuss the future of sustainability and creating a circular economy with my guests Mike Newman - CEO of Returnity and Alex Torrey - CEO of The Rounds.

DISCOUNTS

- NielsenIQ

 Byzzer platform provides data for emerging CPG brands. You can

.

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name)

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $70,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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