Weekly Update November 8th

Apply to Target Accelerator and More

November 08, 2021

Hey ,

Are you looking for investors? I recently posted on Linkedin looking for CPG angel investors and received a great response. That said, investors in CPG are incredibly picky right now. 

How do you close the deal? By first building relationships and trust over time.

I've got a ton of great opportunities for you below.

Jordan

PS. If you were forwarded this newsletter, please 

. 

 

APPLY TO TARGET FORWARD FOUNDERS ACCELERATOR

Target's second cohort for their CPG accelerator is open. This 8-week program includes virtual live workshops with industry leading experts and founders. There will be group and one-on-one sessions for 3 hours Tuesday and Wednesday evenings with optional Thursday office hours. All sessions will also be available on demand.
 A $5,000 stipend will be provided to all participants.

Deadline November 14th

INVESTOR PANEL: FUNDRAISING FOR CPG BRANDS

Friday, November 12th at 11am CT | FREE 

Last year during the heart of the pandemic, investment activity in the nutrition and health & wellness industry still grew 9% over 2019, and in the 1st half of 2021, investment activity grew 33% over the same period in 2020, according to Nutrition Capital Network. The vast majority of this reported activity is based on larger financings averaging in the tens of millions of dollars. So what about the environment for early-stage brands seeking angel, seed, and pre-series A capital?

Join us for an eye-opening panel discussion with the co-founders of Brandjectory and 5 early-stage CPG investors, discussing the positive and negative factors affecting emerging CPG brands in the current economic and investment environment, and the panel’s outlook for the environment through the end of 2022 – and the implications for emerging CPG brands. 

  1. Ashley Hartman – Bluestein Ventures

  2. Jason Starr – CompanyFirst

  3. Cessna Mac – Amberstone Ventures

  4. Liz Myslik - Loft Growth Partners

  5. Andrew Reynolds - RCV Frontline

WATCH ELAVI'S AMAZON LISTING AUDIT

Is your amazon page optimized?

Watch as Shannon from Marketplace Sellers breaks down Elavi's amazon listing and shares what's working, what can be improved, and examples of high-converting content.

Want an audit of your brand? Shannon has offered to do an Amazon Listing video breakdown for 10 founders to learn what's working and what can be improved. Apply below:

DRIVE IN-STORE TRIAL WITH SIMPLE DIGITAL REBATES

If you're trying to drive in-store trial or collect customer info from demo events, definitely check out our new partner, Chop.

Chop, enables you to offer a digital rebate to customers on your website, via e-mail, or at demos to drive purchase.

How does it work?

1) Customers sign up that they're interested in getting free product via a link.

2) They buy eligible products at retail at full price.

3) Then they upload a photo of their receipt

4) Chop verifies the purchase and pays the customer immediately via Venmo.

Perfect for

  • Frozen or perishable products

  • Heavy and expensive products

  • Capturing customer info's at demos

  • Driving velocity at specific retailers

Chop is offering the Foodbevy community 20% off their services for 2 months. 

Learn more about

NEW PODCAST EPISODE WITH MATT BECK OF HOPPY PLANET FOODS AND EXO PROTEIN

Crickets were all the rage in food a few years ago, and then seemingly dropped off the map. Not so said, Matt Beck. Learn how he founded Hoppy Planet Foods to make Acheta (Cricket) protein more accessible and then acquired EXO Protein to tap into a dedicated customers base. We talk about building a category that requires high education, overcoming an ingredient stigma, and what it looks like to acquire a company.

THE POWER OF USER GENERATED CONTENT AND HOW SAMPLING CAN HELP

For a long time, Consumer Packaged Goods brands have had little to no direct interaction with their end consumers. This relationship has traditionally been owned by third-party retailers leaving a big communication gap between the two. Fast forward to the digital era and User Generated Content (UGC) has quickly become a valuable avenue for CPG brands to communicate directly with their biggest fans.

So what exactly makes this form of content so powerful and where does sampling fit into the picture? We’re outlining the top 3 benefits of incorporating UGC into your social marketing efforts and uncovering how digital product sampling can be a powerful tool to get you started....

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Amazon Brand Success Academy 

is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

Reply

or to participate.