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Weekly Update November 29th

Free Nielsen Data, Accelerator Applications Open, and more

November 29, 2021

Hey ,

Happy Cyber Monday, I hope you and your business had a great sales weekend. If you didn't, start thinking about what you did, or didn't do to improve going into the remainder of the Christmas buying season.

I've got some great resources for you today below. Enjoy.

Jordan

PS. If you were forwarded this newsletter, please 

. 

 

FULFILLMENT MADE EASY WITH SHIPBOB

If you're looking for a new fulfillment partner, definitely check out

. They have locations across the country (and now the world) and are quickly expanding.

makes it easy to distribute products across their fulfillment network, connect with your Shopify or E-commerce store, and seamlessly ship product to your customers.

Now admittedly,

had some growing pains as they were exponentially expanding, but they've now put in the controls and processes to have a 99.95% accuracy rate and 99.96% ship-on-time rate. With those numbers, you can make sure never to have an unhappy customer due to shipping issues.

Interested in learning more? 

HOW TO UTILIZE FREE NIELSENIQ DATA FOR SALES AND INVESTOR PRESENTATIONS

Friday, December 3rd at 11am CT | Free 

Are you looking for data to use as part of buyer and investor presentations but don’t know where to start?

Our exclusive data partnership with NielsenIQ includes complimentary access to Byzzer, a user-friendly retail analytics platform designed specifically for small CPG companies. Byzzer will provide you with the data you need to increase distribution and grow your market share.

Join Kelsey Michel, VP of Product from Byzzer, and Sherry Frey, Health & Wellness Industry Leader, for a live interactive demo of the Byzzer platform and find out how you can make the most of the three free reports and one free run of the Business Drivers Waterfall offered to Foodbevy members. Come find out what you’re getting access to, how to set it up, how to get the most out of it. We’ll also do a deep dive into the essential reports to help you understand your business KPIs and explore Health & Wellness trends and opportunities, followed by a Q&A session.

How can Foodbevy members get free access?Foodbevy members can use our own custom Byzzer link to sign up and will get free access to 3 reports. Pick the brand/category you’re interested in, and immediately pull the data you need to make the impact you want.

IDENTIFY YOUR MOST IMPORTANT CUSTOMER SEGMENTS

How well do you know your customers? Many of us "think" we know why our customers buy our products, but most of the time it's based on assumptions and small surveys. If you're looking to better understand your customers, this is for you.MindCart AI helps F&B companies identify their most important customer segments and what they want/care about. Their data-backed research methodology is behind F&B successes like Prego Chunky Pasta Sauce, Tropicana Grovestand (OJ w/ pulp), Cherry Vanilla Dr. Pepper, Hormel Spam, Dunkin Donuts Coffee, Vlasic Zesty Pickles, and more.Simply put, it's a survey platform, but their team uses their robust experience to design effective questions to get you actionable results.Curious? Request an introduction to their team.

FREE MAILCHIMP TO KLAVIYO MIGRATION

Is your e-mail marketing list currently on Mailchimp but you're interested in transitioning to Klaviyo to take advantage of their automation flows? Our partner

is providing free migration services for Foodbevy Members. 

XRC Labs Opens Cohort 13 Applications

When: NYC-based venture fund & startup accelerator, XRC Labs, which focuses on retail tech and consumer goods sectors, announced Cohort 13 applications are open and will be accepted until Sunday, December 12, 2021. 

Who should apply: XRC Labs has invested in 100+ companies to date, from pre-seed to Series A. The company’s current investment themes include: the consumerization of healthcare, new retail channels, the future of food, sustainability, and supply chain innovation. Most startups are US-based, but this is not a requirement. To learn more, see this Startup FAQ. 

What: Participating startups receive ~$135K in investment and access to XRC Labs’s world-class partners, including TJX Companies, Inc., Mastercard, The Estée Lauder Companies, and GS1 US. 

They are also connected to 330+ mentors from today’s most influential retailers and consultancies and given strategic support in sustainable growth strategies, further fundraising, PR and marketing, and more. Note each program lasts for about four months. 

Some well-known cohort alumni companies include: 

Why: XRC Labs runs programs that bring together entrepreneurs, investors, brands and retailers to foster rapid innovation and unlock new opportunities in retail. We select startups that are positioned to create significant change in the retail or consumer goods industries. Startups receive capital, mentoring, operational support, and exclusive access to a prestigious network of entrepreneurs, investors, and seasoned industry leaders. They graduate from XRC Labs with solid business plans and a priceless new network.

XRC Labs is also committed to seeing greater diversity & inclusion in the startup and venture capital ecosystem. To date we have 49% female founders, 35% female CEOs, 41% BIPOC founders, and 36% BIPOC CEOs. But, we are eager to see these numbers grow even further. 

NEW PODCAST EPISODES

Vanessa and her sister Kim created Omsom to celebrate Asian flavors from Asian chefs in an authentic and modern way. “No more diluted dishes, no more cultural compromise.” Join me as I talk with Vanessa about her journey starting Omsom and the lessons learned along the way.

Trade show booths can be a polarizing investment for CPG brands. Some find it extremely helpful and others find it a complete flop. Join me for a conversation with Jonathan Wright, Design Director at Coppinger Exhibits to learn how to think strategically about trade shows and how to design your booth to stand out.

WIN 1 YEAR OF FIDDLE INVENTORY OPS SOFTWARE FOR FREE

Our friends at Fiddle are giving away 1 year of free services (valued at $2,988) to 1 Foodbevy member every month!

For those who don't know, Fiddle is an Inventory Operations software that allows you to manage your entire operations from one software. From inventory management, PO and order processing, connections to QuickBooks, and more.

I've been a huge fan of their software for over a year now and am so excited that you'll have the opportunity to implement this for your business.

To qualify for this offer, you must be

  • Selling with $250,000+ in revenue.

  • Ready to implement Fiddle for your business within one month.

Submit your company info in the below form to determine if you're a fit.

Final selection will be made on Friday, November 26th

Learn more about Fiddle here:

GET YOUR PRODUCTS ONTO CRAFTED, THE NEW QVC + TWITCH SERVICE

Crafted is a social food platform where food creators make money, home cooks level up their cooking skills, and food brands reach more engaged customers. Through live cookalongs, creators can show fans how to make their favorite recipes and recommend products they genuinely love, while fans get to hang out with their favorite creators. You can think of us as a cross between Twitch and QVC but for food.

 illustrates how Crafted live cookalongs work currently, a quick overview of liveshopping, partnering with Crafted, and a glimpse into our product roadmap.

Please complete this short survey after watching the video. Thank you so much for your participation! We are incredibly excited to revolutionize marketing for passionate foodies like you.

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Amazon Brand Success Academy 

is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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