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- Weekly Update November 22nd
Weekly Update November 22nd
Raise $25k-$5M in crowdsourced debt, Better segment your customers, and more
Hey ,
Hope you're getting ready for a good Thanksgiving break coming up. I know for founders, it's a mix of relaxation and constant checking of our Shopify app to see how sales are rolling in.
Check out our latest
boxes as we gear up for the holidays and Black Friday.
Lots of great content today including new ways to finance your business and inspirational podcast episodes. Enjoy.
Jordan
PS. If you were forwarded this newsletter, please
.
RAISE $25K-$5M WITH CROWDSOURCED BONDS (LOANS FROM INDIVIDUALS)
So this is a really cool one if you're looking to raise money but don't want to give up equity.
allows you to raise money via debt through crowdfunding. It works similar to a WeFunder or Republic campaign, where you set a fundraising goal of $25K-$5M, and then market this as an opportunity to your customers/audience. You set the interest rate and repayment timeline. Also, there's no personal guarantee required.
Once you raise the amount, you pay a monthly principal + interest over the course of the loan.
Great for leveraging your community and building loyal followers for your brand.
Interested in learning more? Get an intro to their team.
IDENTIFY YOUR MOST IMPORTANT CUSTOMER SEGMENTS
How well do you know your customers? Many of us "think" we know why our customers buy our products, but most of the time it's based on assumptions and small surveys. If you're looking to better understand your customers, this is for you.MindCart AI helps F&B companies identify their most important customer segments and what they want/care about. Their data-backed research methodology is behind F&B successes like Prego Chunky Pasta Sauce, Tropicana Grovestand (OJ w/ pulp), Cherry Vanilla Dr. Pepper, Hormel Spam, Dunkin Donuts Coffee, Vlasic Zesty Pickles, and more.Simply put, it's a survey platform, but their team uses their robust experience to design effective questions to get you actionable results.Curious? Request an introduction to their team.
10 WAYS TO INCREASE ENGAGEMENT & CONVERSIONS WITH YOUR HOLIDAY CONTENT
Check out these holiday video tips
NEW PODCAST EPISODES
Founders love writing the text for their packaging, website, and branding, but sometimes you’re so deep that the language isn’t resonating with new customers. Join me as Chrissy shares how to build a “sticky” brand so that your copy can be memorable in your customer's mind.
You want your copy to:
Use Clear Language
Make Your Customer the Hero of Your Brand
Have fun and standout
Learn More about Chrissy's Raw Honey Copy
When Chris moved on from his first CPG startup, he took everything he learned and leveraged it to launch Proper Good, 90sec meals for busy people. He created a digital-first brand, leveraged manufacturing partners to test and launch new products every 6 weeks, and infused the brand with a ton of personality. Chris shares the details of how he launched and leveraged Shark Tank to build his community.
WIN 1 YEAR OF FIDDLE INVENTORY OPS SOFTWARE FOR FREE
Our friends at Fiddle are giving away 1 year of free services (valued at $2,988) to 1 Foodbevy member every month!
For those who don't know, Fiddle is an Inventory Operations software that allows you to manage your entire operations from one software. From inventory management, PO and order processing, connections to QuickBooks, and more.
I've been a huge fan of their software for over a year now and am so excited that you'll have the opportunity to implement this for your business.
To qualify for this offer, you must be
Selling with $250,000+ in revenue.
Ready to implement Fiddle for your business within one month.
Submit your company info in the below form to determine if you're a fit.
Final selection will be made on Friday, November 26th
Learn more about Fiddle here:
GET YOUR PRODUCTS ONTO CRAFTED, THE NEW QVC + TWITCH SERVICE
Crafted is a social food platform where food creators make money, home cooks level up their cooking skills, and food brands reach more engaged customers. Through live cookalongs, creators can show fans how to make their favorite recipes and recommend products they genuinely love, while fans get to hang out with their favorite creators. You can think of us as a cross between Twitch and QVC but for food.
illustrates how Crafted live cookalongs work currently, a quick overview of liveshopping, partnering with Crafted, and a glimpse into our product roadmap.
Please complete this short survey after watching the video. Thank you so much for your participation! We are incredibly excited to revolutionize marketing for passionate foodies like you.
DISCOUNTS
- Mindful Goods
is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI.
use code FOODBEVY.
- Amazon Brand Success Academy
is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.
- Maverick Lab
allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction
- Chop
is a
that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.
- Stripe
is now providing $20,000 in fee-free processing for new and EXISTING customers.
The Accountrepreneur
is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive
- Airtable
can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory.
With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!
Jordan
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