Weekly Update May May 31st

Why Your Business is Like a Jigsaw Puzzle 🧩

May 31, 2022

Hey , 

Happy Monday and hope you had a great Memorial Day Weekend. Do you have a complete vision for your business and know how to complete the picture? Today I'll discuss how your business is like a jigsaw puzzle.

PS. If you were forwarded this newsletter, please 

. 

Designing Your Business Puzzle

Launching a business is like putting together a jigsaw puzzle. You’ll have thousands of decisions to make, and each of those will complete the larger picture. 

In order to complete the image, you need to have a clear picture for the vision of your business. This is like looking at the puzzle box and knowing what you’re building. Without this image, you’ll end up trying to force pieces together that aren’t a good fit. 

As an example, if you plan to sell nationally at Whole Foods Market you’ll have to have your products distributed by UNFI, Whole Foods’ preferred national distributor. Without it, you likely won’t be able to sell to them. 

Building a CPG Company consists of 6 primary business areas, and dozens of pieces underneath those. 

The six areas are:

  • Business Strategy

  • Manufacturing

  • Distribution

  • Sales

  • Marketing 

  • Operations and Finance

These six areas are the main building blocks of the puzzle.

Jordan Buckner

Foodbevy

WEBINAR: OVERCOME THE BIGGEST PROBLEM IN YOUR BUSINESS - YOU

Building a business is challenging, accelerate your success with seven mindset shifts.  We’ll be talking about the mental side of being a founder, and how to overcome the common challenges that every founder goes through. Join me as I talk with Sari Kimbell, Business Coach for Food Founders.

This webinar is for you if you ever feel stressed, overwhelmed, or just want to set yourself up for success running your business.

REPLAY: HOW TO GET YOUR FINANCIAL DUCKS IN A ROW

Free D2C Design Brand Review

The first 10 founders can get an expert review of your CPG brand website, ads, and emails to see how to increase your D2C sales and design a roadmap for growth with the awesome Benson Sung. 

offers unlimited design and development for CPG brands for less than the cost of an agency. Perfect for emerging brand founders. 

LOOKING FOR NEW INGREDIENTS?

Have supply chain disruptions left your team scrambling for alternative suppliers just to make your next production run? 

ShelfLife launched it's free-to-use ingredients marketplace to alleviate the stress of sourcing the right ingredients. With ShelfLife, you can search and discover thousands of specialty ingredients, connect and communicate with suppliers, and organize their entire purchasing workflow all-in-one place. ShelfLife saves operations teams hours each week spent tracking down suppliers, sending out purchase orders, and sourcing new products. 

is completely free for brands! You can sign-up for an account

or reach out to

directly to discuss your sourcing needs.

AUTO-APPLY THE SMALLEST DISCOUNT THAT GETS EACH CUSTOMER TO BUY MORE

I'm personally using this great new tool to create personalized discounts for each of my Good Food Brands customers and products and you should too.As a brand, it's incredibly important to make sure that you’re profiting as much as possible from each sale and not overspending on discounts with universal promo codes, email pop-ups and point loyalty programs.You may not know it, but you are likely losing money by offering too much discount on products to shoppers that don’t actually need it to checkout.Why offer a 20% off SUMMER promo code or email signup pop-up when the same shopper would still purchase with only a 9% discount?Veeper is a Shopify app that auto-applies the smallest discount that gets each customer to buy more - increasing average order value by net 14%.Test Veeper on my own Good Food Brands site and request an intro

NEW PODCAST EPISODE: 43. The Ultimate Launch Plan with Damien Law, Effin Good Snacks

Damien learned that building his company in public allows people to become personally invested in him and the brand. He created a TikTok account in December 2021 and his first video went viral, getting him a waitlist of 6,000 people. From that waitlist, Damien sold 1,000 units and he was off to the races. Join me to learn how Damien created the ultimate launch plan for bootstrapped founders.

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction.

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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