Weekly Update March 9th

Foodbevy Weekly Updates

March 09, 2021

Hey ,

This week we have some fun new updates for you.

UPCOMING EVENTS

Tuesday, March 16th at 11am CT

Getting your product onto the grocery or e-commerce shelf is only half the battle. Once you’re on, the more important part is how to actually get your product off the shelf and into the hands of customers. We’ve all heard the typical strategies of demos and quarterly promos, but how well do they actually work, and what else should you be doing? Join me as we discuss what strategies you can implement to drive velocity.

  WHAT YOU’LL LEARN

  • How to build an effective merchandising and promotional strategy

  • What tactics work and which ones don’t

  • How to use merchandising to your advantage

GUESTS

  • Tina Adolfsson, Survey.com

  • Ayeshah Abuelhiga, Mason Dixie Foods

  • Mark Samuel, Iwon Organics

    Friday, March 12th at 11am CT

    Packaging is one of the most important and underrated elements of your selling strategy. Yes, your packaging should look cool. Yes, it should represent your brand. But is your packaging actually working to sell more for you on shelf? Join me as I talk with three great companies and learn the mistakes, the insights, and the pivots, all designed to help their packaging sell better.

     

    YOU’LL LEARN

    • The key elements your packaging needs.

    • How consumers shop the aisle and what needs to stand out on your packaging.

    • When to conform to industry standards and when to stand out.

    • Which call-outs are important and which are a waste of space

    • What to put on the front of pack, and what to leave on the back 

    GUESTS

    • Sabrina Pfautz, Aid & Abet

    • Erica Liu Williams, Gr8nola

    • Greg McMullen, Everipe

    SUPPLYCHAIN FORECASTING

    There’s never been a better time to take stock of your company’s demand planning process and supply chain goals. CPG brands must adopt a fresh perspective regarding their IBP process by transforming their supply chain with new technology capabilities to process quality data at the click of a button, implement AI-driven recommendations and build a digital brain inside their operations. 

    Read our new report - The Next Evolution of Supply Chain Planning to find out:

    • What data is needed and how to process it in order to have the information you need to make planning decisions

    • What is AI and how does it work when it comes to demand planning

    • Why you need AI and automation to future proof your supply chain planning process

    The time to act is now to stay competitive and attain new levels of supply chain planning performance.

    THE FRESH FACTORY

    At the Fresh Factory, we’ve built a platform to accelerate the growth of clean-label and plant-based food and beverage brands. We are vertically integrated from the farm to the shelf and offer services above and beyond traditional manufacturing, becoming a trusted growth partner for leading brands. In short, we seek to be a partner, not a vendor.

    NEW FACEBOOK GROUP

    Join our new Facebook group to keep track of all the latest Foodbevy updates, discounts, and features added to our website. In talking with many of you, we are going to open this group up to our industry partners so they can add their experience to the conversation. I'm still keeping our Mighty Networks community open for now as a private space just for brands. Join Now!

    DISCOUNTS

    - Riser Design 

    is an awesome branding and packaging design company that works mainly with food and beverage companies.

    - The Hub 

    is a community of freelance photographers and videographers who are ready to work for you to create awesome content.

    - Stripe 

    is now providing $20,000 in fee-free processing for new and EXISTING customers.

    The Accountrepreneur 

    is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

    - Showcase 

    allows you to conduct curated product testing with consumers at home. Send your products to their curated community who loves discovering new brands to collect valuable feedback.

    - RangeMe

    is used by hundreds of retailers to source products. If you use RangeMe,

    - The Creative Exchange 

    is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

    - WeStock 

    allows you to identify where your tribe would like to purchase your products in retail. 

    - Airtable

     can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

    - Hubspot 

    is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

    With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

    The Foodbevy Team

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