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- Weekly Update March 28
Weekly Update March 28
Have you lost your WHY?
Hey ,
Happy Monday! I hope you have a great start to the week coming up. Over the past month, I've had a lot of conversations with founders who feel like their companies aren't making them happy. The reason is often that the business has deviated from WHY the founder became an entrepreneur in the first place. Let's dive into this topic, and learn how to realign your WHY with your business.
PS. If you were forwarded this newsletter, please
.
Finding Your WHY
I want you to take a moment and reflect on why you decided to start your own business in the first place.
Did you want to be your own boss?
Were you tired of climbing the corporate ladder?
Did you have an incredible recipe that you want to get out into the world?
Did you want more flexibility over your schedule?
Did you have an idea and want to turn that into reality?
Did you come from a family of entrepreneurs?
Did you see this as a way to make a lot of money?
Did you want to create a legacy to pass down to your children?
What's your WHY? Be honest.
These usually break down into a few core values:
Self Determination
Financial independence
Innovation
Problem Solving
Your WHY is your North Star.So where's the disconnect?First, starting a business is WAY harder than anyone imagines. It requires:
Long hours
Lots of money
Overcoming obstacles every day
A long time to reach profitability
Luck and good timing
There is likely a large disconnect between what you imagined it would take to be successful, and the reality of getting there.
Have you taken on a new retail partner because you needed the perceived growth?
Have you sold equity because you were running out of cash?
Did you bring on a co-founder just because you needed free labor?
Did you hire a consultant/agency because you desperately hoped they would turn around your business?
All of these are signs that your business has deviated from your WHY.
Realign Your WHYI started Foodbevy because 1) I am a full-time work-from-home dad and need the flexibility to spend with my kid.2) I love solving problems and helping other founders be successful.That's my WHY. As I've built Foodbevy, I use those two principles as my north star and make decisions in alignment. But believe me, every day I have opportunities that sound great, but conflict with my WHY. It's very hard, but I'm constantly turning down partnerships, sponsorships, and projects because they don't align.As you build your company, you’ll constantly have outside forces distracting you from living your WHY. Always keep your WHY at the front of your mind and use it to make decisions on how you will run and grow your business.
Are you working in alignment with your WHY or not? Shoot me an e-mail and let me know.
Jordan Buckner
Foodbevy
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NEW PODCAST EPISODE: 36. Finding Success 2 Coffee Companies Later with Zach Frantz
When Zach founded Wildland Coffee, he already had the experience of launching and closing a previous coffee company. He made a ton of mistakes the first time around, but learned from them and was able to create an even better business. Join me for a conversation with Zack as we discuss coffee, failed partnerships, building a Profit First business, and more.
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With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!
Jordan
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