Weekly Update March 23rd

Foodbevy Weekly Updates

March 23, 2021

Hey ,

This week we have some fun new updates for you.

FOUNDER STORIES: NEW EPISODE

PAST EVENTS

Getting your product onto the grocery or e-commerce shelf is only half the battle. Once you’re on, the more important part is how to actually get your product off the shelf and into the hands of customers. We’ve all heard the typical strategies of demos and quarterly promos, but how well do they actually work, and what else should you be doing? Join me as we discuss what strategies you can implement to drive velocity.

  WHAT YOU’LL LEARN

  • How to build an effective merchandising and promotional strategy

  • What tactics work and which ones don’t

  • How to use merchandising to your advantage

GUESTS

  • Tina Adolfsson, Survey.com

  • Ayeshah Abuelhiga, Mason Dixie Foods

  • Mark Samuel, Iwon Organics

    SUSTAINABLE PACKAGING

    8 Food Brands Redefining Sustainable Packaging in the CPG Space

    Snack packaging is one of the biggest culprits when it comes to ocean pollution. Nearly all of today’s snacks come in traditional single-use plastic (90+% by our assessment of supermarket shelves in the Bay Area). In fact, the ocean conservancy ranks plastic food packaging as the #3 most prevalent form of ocean trash collected. 

    Because we created 12 Tides to have a positive impact on the oceans, simply opting for single-use, petroleum-based plastic wasn’t an option. So, we made an early commitment to find and implement the most sustainable alternatives to traditional single-use, petroleum-based plastics. In this article, we’re highlighting a few of our favorite brands in the CPG space who have joined us on the sustainable packaging journey. 

    NEED AN EXTRA HAND?

    Andrew Runnette is a past Whole Foods store leader who now runs Natural Food Solutions. He helps startups and established food brands get their products ready for Grocery stores & Restaurants, on both the CPG & Foodservice side. Andrew specializes in Plant-Based Foods, Co-Packing/ Manufacturing, Business Development & Strategy, Business Operations & Culture Building.

    "To me, people come before everything. I believe in them. I take bets on them because working with people is everything to me. None of us know who might change the course of history. So I treat everyone as though it might be them."

    Book a Free 20 Minute Consultation with Andrew at the link below.

    THE FRESH FACTORY

    At the Fresh Factory, we’ve built a platform to accelerate the growth of clean-label and plant-based food and beverage brands. We are vertically integrated from the farm to the shelf and offer services above and beyond traditional manufacturing, becoming a trusted growth partner for leading brands. In short, we seek to be a partner, not a vendor.

    A BETTER 3PL ON THE MARKET

    There's a better option for third-party logistics—with fairer pricing, faster fulfillment and more personalized, attentive service. PackDash delivers, with a micro-fulfillment model designed to help small businesses focus on what they do best. So go ahead—leave the ship to us. 

    NEW FACEBOOK GROUP

    Join our new Facebook group to keep track of all the latest Foodbevy updates, discounts, and features added to our website. In talking with many of you, we are going to open this group up to our industry partners so they can add their experience to the conversation. I'm still keeping our Mighty Networks community open for now as a private space just for brands. Join Now!

    DISCOUNTS

    - Riser Design 

    is an awesome branding and packaging design company that works mainly with food and beverage companies.

    - The Hub 

    is a community of freelance photographers and videographers who are ready to work for you to create awesome content.

    - Stripe 

    is now providing $20,000 in fee-free processing for new and EXISTING customers.

    The Accountrepreneur 

    is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

    - Showcase 

    allows you to conduct curated product testing with consumers at home. Send your products to their curated community who loves discovering new brands to collect valuable feedback.

    - RangeMe

    is used by hundreds of retailers to source products. If you use RangeMe,

    - The Creative Exchange 

    is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

    - WeStock 

    allows you to identify where your tribe would like to purchase your products in retail. 

    - Airtable

     can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

    - Hubspot 

    is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

    With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

    The Foodbevy Team

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