Weekly Update June 7th

Reach New Customers and Fundraising for CPG Brands

June 07, 2021

Hey ,

We have an action-packed newsletter this week, you'll definitely find something valuable to start your day below.

UPCOMING EVENT

Fundraising is never easy – but the right preparation can make all the difference. 

Join Pilot’s Yi Jean Lim, Head of CFO Services and Katie Myrick, GM of New Verticals as they share the KPIs investors look for, which questions they ask, and what you need to succeed at the various stages of investment.

REACH YOUR CORE CUSTOMERS

Looking to reach new customers and increase sales

for free?

Did you know that 85 million Americans avoid foods because of allergens and food intolerances?  Or that 43% of Americans have followed some type of special diet over the past year?

Sifter is a new grocery shopping website that allows consumers to shop by their dietary preferences, allergens, medical needs, and lifestyle.  Shop by diet for over 100+ diets, including Gluten Free, Vegan, Keto, and Paleo, and buy from Sifter's retailer partners, including Walmart, Kroger, Amazon, Instacart, Walgreens, and Target.

Get free distribution on Sifter (

) and 

$500 off

 a brand bundle (sponsored products, featured ads, brand story page, DTC links) with your Foodbevy membership.  Email Zander Parkinson (

) to get set up on Sifter for free.

HUBSPOT FOR STARTUPS

Need a CRM for your business? 

Hubspot is one of the best out there. Only downside is that it's a bit pricy, but you can save 30% off with a Foodbevy membership, which translates to at least $1200 in savings per year. E-mail me if interested.

They also have a ton of resources for startups as well. Check out their resource hub which is free for everyone.

PRESSHOOK

Anyone who I talk to knows I'm a huge fan of PR as a strategy to drive your business forward towards sales and investment. There were always two strategies, DIY, and hiring a freelancer/agency to do the work for you, but many people want a middle option.

That's why I was excited to discover

, which is a super attractive digital platform that allows the press to discover your brand. Once you get your brand listed, they'll help get your product in front of the right people, but it also allows editors to discover products without you having to do the pitching yourself! 

At Foodbevy, we have an awesome

editors which is great for doing the outreach yourself. 

If you're looking for the next step, definitely check out

Shoot me an e-mail and I'll introduce you to their team for special pricing when you join

TECH STACK FOR GROWING CPG BRANDS

As your retail business grows, your systems and processes have to grow too - or else they start holding your company back. Regardless of your business’s current size, setting a foundation for scalability and sustainable growth will help ensure you keep things running smoothly in the future.

In fact, the ideal time to start planning for scale is when your company is still small. Starting off with the right systems from the beginning will save you the headaches of fixing them once your business has become larger and more complex.

This guide is designed to walk you through the elements of a comprehensive, scalable back office technology stack for a growing retail company. You probably have some of these elements already in place, but this is a good time to examine if your current systems are still working for your business needs. Other systems in this guide may become new requirements for efficiently, effectively managing your business, as it increases in scale and complexity.

MARGIN VELOCITY PLANNER

Do you need help building a credible velocity-based growth and financial plan for your business?

When I first started TeaSquares, there was so much I didn't know about planning for the financial health of the company.

Over time, I was able to figure it out, but oh, how much I had to learn.

That's why I'm excited to learn that Margin Velocity Planner created an awesome software app that allows you to plan for the financial growth of your company using a bottoms-up process. 

Have you read Dr. Richardson's Ramping Your Brand Book? Well this is the actionable way to execute on a velocity-based strategy. 

The full app allows you to:

  • Set Revenue Growth Pathways

  • Establish the Unit Economics

  • Analyze Price Points at Retail

  • Estimate Trade Marketing Expenses

  • Determine Viable COGS Ranges

  • Build a Multi-year Financial plan

The full version is $479, but members of the Foodbevy community can get $80. This is definitely something you want to check out.

here. 

EARN $2 PER REVIEW

One of the main questions I hear from people browsing the Foodbevy directory is "There are so many companies, how should I choose who to work with?" I'm excited to announce that we're adding company reviews to the directory so the best industry partners rise to the top. You'll be able to read reviews directly from other founders so you can see exactly what you're getting into before you work with them.

Best of all, I'm paying you for your experience working with partners as well! Earn $2 via Paypal for every review you provide. You'll even be able to anonymously submit reviews so you can tell your honest truth.

DISCOUNTS

- Riser Design 

is an awesome branding and packaging design company that works mainly with food and beverage companies.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Showcase 

allows you to conduct curated product testing with consumers at home. Send your products to their curated community who loves discovering new brands to collect valuable feedback.

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

- The Creative Exchange 

is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

- WeStock 

allows you to identify where your tribe would like to purchase your products in retail. 

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

- Hubspot 

is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team

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