Weekly Update June 28th

Workshops, Co-Packer Searches, E-Com Copywriters and more

June 28, 2021

Hey ,

This week we're hosting an awesome webinar on building CPG brands in the midwest, diving into everything you need to know. We also have great new partners who have joined the Foodbevy community and awesome discounts to save you money. More below.

Jordan

UPCOMING WEBINAR

Keys to Building a CPG Brand in the Midwest | Wednesday, June 30th at 11am CT

Chicago and the Midwest are a stronghold for the Natural Products Industry, but it's evolved over the past few years. Chicago has expanded from hometown Big CPG companies like MARS Wrigley and Tyson to RxBar and Simple Mills.

Join us for a conversation with three founders to learn how Chicago and the Midwest have evolved as a natural products hub, who are the best retailers and distributors, and how to be successful in selling into this market.

WHAT YOU'LL LEARN:

  • Which retailers are the best performing for the Natural Products

  • Consumer behavior in the midwest

  • What categories are trending

  • Which cities perform best for natural products

PANELISTS:

  • Tina Adolfsson - Survey.com

  • Joel Warady - Catalina Crunch - Past GM of Enjoy Life Foods

  • Perteet Spencer - Ayo Foods

  • Emily Griffith - Lil Bucks

COPYWRITING FOR F&B E-COMMERCE BRANDS

Chrissy Mize (aka Raw Honey Copy) is jazzed to be a part of the Foodbevy community. She's a copywriter for food & beverage brands and loves bringing personality to all kinds of copy.

Her sweet spot? Writing email sequences that get your readers to fall in love with your brand and products and buy buy buy!

She's looking forward to connecting with Foodbevy members, and is running a special on her Welcome Email 1-on-1 co-writing sessions. Save $50 today.

Spend an hour with Chrissy and craft your welcome email to your list. Your email is one of the best ways to grow your loyal customer base, so that first one needs to shine! Chrissy is here to help you get it right...

ALTERNATIVE FINANCING FOR CPG BRANDS

As a CPG founder, raising money to fund your business is one of the hardest barriers starting out. Previously, it seemed that the only options were having rich family and friends, trying to get an SBA loan with no assets, or raising money from Angels or VCs. But good news! Now there are a lot more options to fundraise that don’t require you to sell equity in your business.

Below we’re going to break down some of the new alternative fundraising tools and how to use them for your business.

APPLY FOR BRAND BUILDERS MARKET

Kate LaBrosse created

as a launch pad for food and beverage founders new to market. Check out this video of our founders talking about why they joined Brand Builders Market and what they’re getting out of the program!

They are filling out the next cohort, Q4 2021 (October – December) and she's offering a 

$1,000 DISCOUNT

 if you sign up by 

Wednesday June 30th

!

DEDICATED CO-PACKER SEARCH

Need helping finding a co-packer that fits all your needs? David Boyle at Sherpa CPG is your go-to guy to make the process quick and easy. He has tons of experience matching brands with great manufacturing partners so you can save yourself time and headache.

E-mail David at [email protected] and mention Foodbevy to get 10% off. That's $250!

WORTH IT'S WEIGHT IN SALT

THE TRUE SALT DIFFERENCE 

True Salt is an all natural, unrefined, and unprocessed sea salt. Sustainably harvested for generations from Baja California, it contains no anti-caking agents or bleaches, assuring a clean, consistent, and natural flavor.   Fine, Kosher, and Flake grain are available for bulk purchase.

TOP BRANDS HAVE SWITCHED TO TRUE SALT 

Leading food manufacturers and food service organizations have switched to True Salt because of its all natural qualities, superior taste, and how it meets their customer expectations for using clean, all natural ingredients. 

True Salt is used daily at industrial scale for the production of frozen and prepared entrees, soups and sauces, spice mixes, cheeses, and cured and processed meats.   Leading foodservice organizations and restaurant chains around the country use True Salt everyday in their food preparation and service. 

We’re offering a special discount for Foodbevy members seeking to switch to True Salt.  Contact cofounder Kelly Egan at 

 to chat about your salt needs.

DISCOUNTS

- Riser Design 

is an awesome branding and packaging design company that works mainly with food and beverage companies.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Showcase 

allows you to conduct curated product testing with consumers at home. Send your products to their curated community who loves discovering new brands to collect valuable feedback.

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

- The Creative Exchange 

is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

- WeStock 

allows you to identify where your tribe would like to purchase your products in retail. 

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

- Hubspot 

is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team

Reply

or to participate.