Hey , 

Happy Monday. Have you ever thought about launching a beverage for your brand, or currently producing one? Beverages are one of the hardest categories to manufacture (along with refrigerated and frozen products) and are fraught with complexity. That's why I partnered with David Boyle to break down how to manufacture beverage products and all the options you have. 

PS. If you were forwarded this newsletter, please 

click here to subscribe

. 

How to Manufacture Your Beverage Product

Beverage manufacturing is one of the fastest-growing segments in contract manufacturing. The Beverage category is a very competitive market; it has a low barrier to entry for new competitors, high shipping and warehousing costs, and supply chain constraints for glass, aluminum, and cardboard. On the other hand, beverage brands lend themselves to rapid viral growth amongst other product categories, especially if they achieve product-market fit. 

Unlike other products, beverages can be consumed multiple times a day – whether it’s a sparkling water or a new seltzer, there is a better chance of a consumer drinking a six-pack in a sitting before they eat six nutrition bars or six bags of popcorn. Simply put, if consumers like a beverage, they buy it often! 

Beverages can be broken down into three different high level categories for contract manufacturing: 

• Hydration (water category)

• Libation (alcohol, CBD, Cannabis)

• Function (sports beverage, supplement, juices). 

As you dive further, most contract manufacturers are looking for three main items to see if they can work with you: packaging, processing steps, and annual volume projections...

Jordan Buckner

Foodbevy

WEBINAR: 6 STRATEGIES TO BOOST YOUR E-COMMERCE SALES

Friday, June 24th at 1pm CT | FREEIn this webinar, we’ll hear from Scott Jones, Senior Growth Coach at BigCommerce, on his six top recommendations to improve your ecommerce website. 

As a Growth Coach, Scott works 1:1 with BigCommerce customers to provide recommendations to help them optimize their stores and improve conversion metrics. He’ll share examples of strategies he’s seen work well for his customers, and answer your burning questions on what you should be doing with your ecommerce site.

WE’LL BE DISCUSSING:

• Building Trust

• Simple Site Structure

• Homepage Design

• Product Page Design

• Upselling Strategies

• Social Selling Strategies

FINANCE FOR CPG BRANDS

Most CPG founders are doing their bookkeeping WRONG. Talk with Alice at MyPocketCFO if you're looking to create accurate financials for your business.

When should you hire Alice? When you're:

• Raising equity capital

• Raising crowdfunding capital

• Need to accurately know your Shopify business

• Applying for a cash advance or business loan

• Need to understand your finances to make better decisions.

Best of all, Alice is super affordable. She's offering a

 special of $99/month for the 1st three months and $199/month thereafter for the Foodbevy Community.

Here's their

 customer deck 

to learn more about the benefits.

Request an intro to Alice to learn more

SHARK TANK SEASON 14 CASTING

Looking to up your creative game? Cool Nerds Marketing is a full-service CPG creative agency that helps busy CPG companies with their social media creatives and management, online and offline sales, and brand awareness.

Their social media management is not just a photo shoot of your products. They complete your content creation with motion stop videos, lifestyle posts, recipe videos, product awareness videos, package focus videos/posts, product demo videos, and more!

In addition to this, they support your social media pages with paid social media campaigns and match you with the right influencers to keep your brand strong.

The above is an image they shot for Good Food Brands.

Check out some of their content creations at 

https://coolnerdsmarketing.com/work/

INCREASE YOUR AOV AND CONVERSION RATE

Are you looking to increase your Shopify AOV and Conversion Rates? Veeper is an awesome tool that allows you to optimize the best discount to get individual customers to purchase. I sit down and talk with Jordan from Veeper about how their software works. Take a look.

NEW PODCAST EPISODE: 44. How To Overcome the Biggest Obstacle in Your Business: YOU

Building a business is challenging, accelerate your success with seven mindset shifts.  We’ll be talking about the mental side of being a founder, and how to overcome the common challenges that every founder goes through. Join me as I talk with Sari Kimbell, Business Coach for Food Founders.

This webinar is for you if you ever feel stressed, overwhelmed, or just want to set yourself up for success running your business.

Listen on Spotify | Listen on Apple Podcasts

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

Get 10% of their services 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction.

Check out their demo here.

- Chop 

is a

rebate platform

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

Save over $600

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

 a free financial assessment + Foodbevy Members get 20% off services for one year.

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

Receive $2,000 in free credits

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan