Weekly Update July 5th

Guide to Creating Sustainable Packaging 🎁 + $20,000 Grant

July 05, 2022

Hey , 

Hope you had a good 4th of July weekend and spent time relaxing with friends and family. Today's topic is inspired by our top-searched keyword on Foodbevy.com . Can you guess what it is?

"Sustainable Packaging"

So I partnered with my friend Rachel Martin, Founder & Design Director at Mindful & Good to write a guide to sustainable packaging. 

PS. If you were forwarded this newsletter, please 

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  Guide to Creating Sustainable Packaging 

We all know beautiful packaging when we see it. It has a special look and feel that catches our eye and pulls us in. We buy it. We get it home. We unwrap it. We discover a superfluous layer of packaging, unnecessary wisps of tissue, or extra air – sometimes sealed in more plastic. And then the thought hits us – as good as this package looked on the store’s shelf, we know it’ll spend the majority of its ‘life cycle’ rotting in a landfill or floating in our oceans. 

In my career as a sustainability-focused designer, realizations like this break my heart. I know there’s a more sustainable way forward. Sourcing, designing, utilizing, and living with packaging must have a minimal environmental impact and footprint, for today and tomorrow. 

Sustainable practices aren’t niche anymore — they must be the standard. For many in the food and beverage industry, that concept can feel intimidating as a process and expense. How and where do you begin? How does my production process impact my ability to commit to sustainability? How much will it cost our bottom line?

Working through these questions and living in this new standard where sustainability is non-negotiable starts with how we choose to think about the process by which we make packaging decisions. This will become your sustainable strategy. It will be unique to you, your work, your consumers, and your impact; the overarching strategy should be the same – critical and mindful thinking every step of the way. 

Here are five ways to activate your sustainable strategy...

Jordan Buckner

Foodbevy

WIN A $20,000 GRANT FROM EMERGING BRANDS ALLIANCE

can help CPG companies scale their operations by providing funds for manufacturing and packaging-related expenses. The grants program is supported by the Emerging Brands Alliance, a year-round resource for the emerging brands community launching Fall of 2022 at 

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Grants can be used to enable a variety of projects and resources, such as prototype creation, market research, legal and consultant services, creation of pitch materials for investors, exhibiting fees, custom packaging for e-commerce and much more.

A total of three $20,000 grants will be awarded, one each in the following categories:

  • certified minority or women-owned company

  • self-manufacturing company

  • any eligible company

The grant application, review and award timeline is as follows:

June 15 – September 15, 2022       Applications accepted

September 15 –25, 2022                 Applications reviewed

September 25, 2022                        Finalists notified

October 23, 2022                             Grants awarded at the Emerging Brands Summit

TAKE BLOG WRITING OFF YOUR PLATE

I know that blog writing will definitely help my SEO, but I can never find the time to do it. That's why I was really excited to work with Mariah, who specializes in creating compelling content for food businesses. I partnered with her to write blog posts for Good Food Brands and couldn't be happier. 

Check out our latest post here:

Mariah offers blog packages, blog management, and individual blog posts. Each blog post is SEO-friendly, with stock photography. 

You can also take a look at her portfolio here:

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If you’re ready to take blogging seriously but need some help with content, don’t hesitate to reach out. Sign up here and receive 20% off your first monthly package (four 1000-word blog posts).

20% OFF CPG VIDEO SHOOT

If you're looking to shoot video content for your brand, look no further than our friends at The Creative Haven. They're experts in shooting videos for CPG products that make your products look delicious and effectively tell your brand story. 

Best of all they're offering the Foodbevy community 20% off your first video shoot. Just request an intro below.

Check out their work here: https://thecreativehaven.com/food-and-beverage-portfolio

NEW PODCAST EPISODE: 47. Increase Sales 40% with Good Branding

Learn how Good Pops drove a 40% increase in sales from rebranding, design effectiveness, the re-naming checklist, and the rise of Adorkable design. I talk with Fred Hart, Creative Director and Partner at Interact Brands, arguably one of the best branding agencies in the CPG world right now, having designed for Koia, Fat Snax, Califlour, and more.This episode is filled with insanely valuable info, so check it out.

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction.

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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