Weekly Update July 11th

How can I help? + $20,000 Grant

July 11, 2022

Hey , 

This week I want to switch things up with a simple ask,

How Can I Help?

Each week my goal is to bring you actionable content, ideas, resources, grants, and partners to help your business be successful. That said, I know that you're likely facing unique challenges in your business. 

So, how can I help?

  • Reply to this e-mail with a problem you're facing and I'll connect you with a resource or partner who can help.

How can you help the Foodbevy community?

By working together we can great a supportive community where we can all be successful.

PS. If you were forwarded this newsletter, please 

. 

Jordan Buckner

Foodbevy

NIELSENIQ'S 7 TOP FOOD AND BEVERAGE TRENDS

Today's consumers are becoming savvier about how and why their food is made. Gone are the days of simply avoiding certain labels. With a treasure trove of information at their fingertips, shoppers are going into the store with a goal and product in mind. No industry is more affected by this shift in consumer behaviors than the food and beverage industry.

The team at

NielsenIQ

has compiled a list of the 7 most impactful trends facing the food and beverage industry this year. People are particularly focused on issues of sustainability, eco-friendliness, and all-natural ingredients. For more on these trends and how they're shifting the SMB CPG landscape, check out the full article

.  

Even better,

NielsenIQ

has partnered with Foodbevy to offer readers a free account for their SMB CPG retail data platform, Byzzer!

NielsenIQ

is the best-in-class retail data provider and Byzzer provides breakdowns of all these attributes in easy-to-digest reports for emerging brands.

MANAGE PROMOTIONS AND DEMOS

Getting your products onto the grocery shelf is a huge accomplishment. But once you’re there, then what? Achieving this major milestone only leads to a much bigger, steeper, and potentially deadly chasm to cross.

Selling successfully off of retail shelves takes careful, strategic management of precious limited resources - time, money, and people. And that’s where one of our newest Foodbevy partners, 

, comes in.

How Promomash Can Help:

  • Trade & Deduction Management Plan and optimize Trade Promotions, Key Accounts and Independent Channels, and streamline settlements and deductions.

  • Field & Event Marketing Management Plan, staff, execute, and analyze in-house and agency-led field marketing: in-store demos, events, online activations, influencer programs and more.

  • Field Sales & Broker Management Stay connected with your field rep and broker teams, get visibility into store visit details, and gain actionable performance insights.

  • Brand Ambassador Recruiting & Training Find the right ambassador talent to represent your brand, and train them online to tell your story and sell your products consistently.

Exclusive for Foodbevy Members!

Get a 

FREE 30-minute CPG Retail Promotion assessment and consultation

 focused on YOUR company and brand’s retail promotion scenario. Visit 

 to learn more.

WIN A $20,000 GRANT FROM EMERGING BRANDS ALLIANCE

can help CPG companies scale their operations by providing funds for manufacturing and packaging-related expenses. The grants program is supported by the Emerging Brands Alliance, a year-round resource for the emerging brands community launching Fall of 2022 at 

.

Grants can be used to enable a variety of projects and resources, such as prototype creation, market research, legal and consultant services, creation of pitch materials for investors, exhibiting fees, custom packaging for e-commerce and much more.

A total of three $20,000 grants will be awarded, one each in the following categories:

  • certified minority or women-owned company

  • self-manufacturing company

  • any eligible company

The grant application, review and award timeline is as follows:

June 15 – September 15, 2022       Applications accepted

September 15 –25, 2022                 Applications reviewed

September 25, 2022                        Finalists notified

October 23, 2022                             Grants awarded at the Emerging Brands Summit

TAKE BLOG WRITING OFF YOUR PLATE

I know that blog writing will definitely help my SEO, but I can never find the time to do it. That's why I was really excited to work with Mariah, who specializes in creating compelling content for food businesses. I partnered with her to write blog posts for Good Food Brands and couldn't be happier. 

Check out our latest post here:

Mariah offers blog packages, blog management, and individual blog posts. Each blog post is SEO-friendly, with stock photography. 

You can also take a look at her portfolio here:

.

If you’re ready to take blogging seriously but need some help with content, don’t hesitate to reach out. Sign up here and receive 20% off your first monthly package (four 1000-word blog posts).

HOW I INCREASED BY D2C AOV

I'm constantly trying new apps and software and found one that increased my conversion rate by 15% and AOV 40% (from $35 to $50). The app is called VEEPER. 

How does it work?

  1. Install the app for free.

  2. Veeper nudges shoppers to add items to the cart by enticing them with a variable discount.

  3. Veeper auto-applies the optimum discount and one-time use personalized promo code at checkout.

I reached out to the founder and he's offering everyone in the Foodbevy community 1 month fee-free (normally they take 2.5% of each transaction that uses the discount).It's worth testing on your site. You can see Veeper running on my Good Food Brands site here

20% OFF CPG VIDEO SHOOT

If you're looking to shoot video content for your brand, look no further than our friends at The Creative Haven. They're experts in shooting videos for CPG products that make your products look delicious and effectively tell your brand story. 

Best of all they're offering the Foodbevy community 20% off your first video shoot. Just request an intro below.

Check out their work here: https://thecreativehaven.com/food-and-beverage-portfolio

NEW PODCAST EPISODE: 47. Increase Sales 40% with Good Branding

Learn how Good Pops drove a 40% increase in sales from rebranding, design effectiveness, the re-naming checklist, and the rise of Adorkable design. I talk with Fred Hart, Creative Director and Partner at Interact Brands, arguably one of the best branding agencies in the CPG world right now, having designed for Koia, Fat Snax, Califlour, and more.This episode is filled with insanely valuable info, so check it out.

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction.

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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