Hey ,

This week we have some fun new updates for you.

INSTACART SALES

Are You Selling on Instacart?

The online grocery boom likely isn't going anywhere, even post pandemic. It's crucial to assure your products are showing up when customers search for them, or search for your category.Instacart rolled out its self-serve advertising platform in late May of 2020. So far, we have found their advertising as a tremendous platform to increase velocity off the shelves at retail. The keyword targeting allows brands to both protect their products (or branded terms), and to scale with their own category or go directly after competitors.Kevin at Gawronski Media is helping brands take advantage of paid Instacart spend and every client has seen very profitable returns. He's offering discounted rates for the first month to try it out. Click the link below if you're interested in learning more about increasing sales on Instacart.Learn more

Friday, February 19th at 11am CT

Will your product claims get you sued? Functional products are all the rage right now, but can you really claim that your product provides focus, gut health, or anti-bacterial properties? Join me for a conversation with Jenny Chou, partner at Wiggin and Dana as we discuss what product claims you can and can’t say so you don’t end up in hot water.

During this webinar we discussed:

• Most better for you brands are making Structure/ Function claims, which is a grey zone for the FDA. These include claims around calm, immunity, and sleep. Make sure to have research backing up the use of these claims from at least 2 independent clinical research studies.

• Claim to improve, enhance, or boost function can get you into trouble down the road. Instead, use terms like “support” and “maintain"

Reply to this e-mail to learn how you can get free legal support from Wiggin and Dana

BLOOME CONSULTING

Bloome Consulting focuses on early-stage CPG startups and small businesses with less than $1 Million in annual sales revenue. There are very few consultants that truly focus on building businesses at this level. Bloome creates the foundation to a successful retail business,

we are not sales reps.

The things we excel at: 

Detailed Category Assessment, Sales Strategy Creation, Merchandising Strategy, Sell Sheet & Sales Presentation Creation, Packaging Review/Edits, Contract Negotiations, Website & RangeMe Guidance, & so much more!

One free 30 minute chat with any FoodBevy brand!

NEW FACEBOOK GROUP

Join our new Facebook group to keep track of all the latest Foodbevy updates, discounts, and features added to our website. In talking with many of you, we are going to open this group up to our industry partners so they can add their experience to the conversation. I'm still keeping our Mighty Networks community open for now as a private space just for brands. Join Now!

DISCOUNTS

- The Hub 

is a community of freelance photographers and videographers who are ready to work for you to create awesome content.

Get 50% off your first photoshoot.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

Save over $600

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

 a free financial assessment + Foodbevy Members get 20% off services for one year.

- Showcase 

allows you to conduct curated product testing with consumers at home. Send your products to their curated community who loves discovering new brands to collect valuable feedback.

Conduct a starter insights package of 50 survey completes for $1k.

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

they are offering $600 off their premium service.

- The Creative Exchange 

is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

free 1hr consult, along with a $400/month deal to join their Photo Club, which includes 12 photos per month.

- WeStock 

allows you to identify where your tribe would like to purchase your products in retail. 

Save 25% monthly and annual plans.

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

Receive $2,000 in free credits

- Hubspot 

is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

Save 30% on all plans

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team