Weekly Update December 6th

Foodbevy Weekly Updates 🔥

December 06, 2021

Hey ,

Hopefully you're surviving Shipageddon! This is always a crazy time of year when you're trying to close out your final sales for the year, managing the headaches of shipping, all while looking forward to family time during the holidays. 

Make sure to take some time for your mental and emotional health. The rollercoaster of being an entrepreneur definitely takes it's toll, so schedule some relaxation time too.

Also, today is my birthday! So I'm going to take some time myself this evening to relax and enjoy.

Jordan

PS. If you were forwarded this newsletter, please 

. 

 

GUIDE TO UTILIZING FREE NIELSENIQ DATA TO TRACK VELOCITY AND DISTRIBUTION

Are you looking to understand your velocity and distribution numbers or that of your category? This is crucial information to know for your own business, retailer sales, and investor information. 

Watch a replay of last week's workshop with NielsenIQ on how to use their free data to access the info you need to grow your brand.

How can Foodbevy members get free access?Foodbevy members can use our own custom Byzzer link to sign up and will get free access to 3 reports. Pick the brand/category you’re interested in, and immediately pull the data you need to make the impact you want.

FULFILLMENT MADE EASY WITH SHIPBOB

If you're looking for a new fulfillment partner, definitely check out

. They have locations across the country (and now the world) and are quickly expanding.

makes it easy to distribute products across their fulfillment network, connect with your Shopify or E-commerce store, and seamlessly ship product to your customers.

Now admittedly,

had some growing pains as they were exponentially expanding, but they've now put in the controls and processes to have a 99.95% accuracy rate and 99.96% ship-on-time rate. With those numbers, you can make sure never to have an unhappy customer due to shipping issues.

Interested in learning more? 

IDENTIFY YOUR MOST IMPORTANT CUSTOMER SEGMENTS

How well do you know your customers? Many of us "think" we know why our customers buy our products, but most of the time it's based on assumptions and small surveys. If you're looking to better understand your customers, this is for you.MindCart AI helps F&B companies identify their most important customer segments and what they want/care about. Their data-backed research methodology is behind F&B successes like Prego Chunky Pasta Sauce, Tropicana Grovestand (OJ w/ pulp), Cherry Vanilla Dr. Pepper, Hormel Spam, Dunkin Donuts Coffee, Vlasic Zesty Pickles, and more.Simply put, it's a survey platform, but their team uses their robust experience to design effective questions to get you actionable results.Curious? Request an introduction to their team.

FREE MAILCHIMP TO KLAVIYO MIGRATION

Is your e-mail marketing list currently on Mailchimp but you're interested in transitioning to Klaviyo to take advantage of their automation flows? Our partner

is providing free migration services for Foodbevy Members. 

LOOKING FOR INVESTORS?

If you're a founder, looking for investors can be a huge pain. I've raised money from VCs twice for TeaSquares, and each fundraising round was a HUGE expense of time and energy. 

From this experience, I've learned that the keys to a successful fundraising round are:

  1. Pitching your business in a way that attracts investors.

  2. Finding quality people who are actively investing.

  3. Creating a relationship with investors over time, building trust, and showing traction.

  4. Closing the deal.

That's why I'm excited that our friends at 

 created a platform that specifically helps founders with each step of this process. 

With Brandjectory, you get a:

  • Online platform to meet investors and navigate the deal process.

  • Exclusive founder and investor meetups, mentoring and discussion groups.

  • CPG-focused investor network.

XRC Labs Opens Cohort 13 Applications

When: NYC-based venture fund & startup accelerator, XRC Labs, which focuses on retail tech and consumer goods sectors, announced Cohort 13 applications are open and will be accepted until Sunday, December 12, 2021. 

Who should apply: XRC Labs has invested in 100+ companies to date, from pre-seed to Series A. The company’s current investment themes include: the consumerization of healthcare, new retail channels, the future of food, sustainability, and supply chain innovation. Most startups are US-based, but this is not a requirement. To learn more, see this Startup FAQ. 

What: Participating startups receive ~$135K in investment and access to XRC Labs’s world-class partners, including TJX Companies, Inc., Mastercard, The Estée Lauder Companies, and GS1 US. 

They are also connected to 330+ mentors from today’s most influential retailers and consultancies and given strategic support in sustainable growth strategies, further fundraising, PR and marketing, and more. Note each program lasts for about four months. 

Some well-known cohort alumni companies include: 

Why: XRC Labs runs programs that bring together entrepreneurs, investors, brands and retailers to foster rapid innovation and unlock new opportunities in retail. We select startups that are positioned to create significant change in the retail or consumer goods industries. Startups receive capital, mentoring, operational support, and exclusive access to a prestigious network of entrepreneurs, investors, and seasoned industry leaders. They graduate from XRC Labs with solid business plans and a priceless new network.

XRC Labs is also committed to seeing greater diversity & inclusion in the startup and venture capital ecosystem. To date we have 49% female founders, 35% female CEOs, 41% BIPOC founders, and 36% BIPOC CEOs. But, we are eager to see these numbers grow even further. 

NEW PODCAST EPISODE

Selling on Amazon is a full-time job, but take it seriously and you can see great returns for your brand. Join me as I talk with Shannon Roddy, Amazon expert and founder of Marketplace Seller Courses about how to be successful in this channel. We discuss the role Amazon plays in your business the role known demand and unknown demand plays in your success, and much more.

WIN 1 YEAR OF FIDDLE INVENTORY OPS SOFTWARE FOR FREE

Our friends at Fiddle are giving away 1 year of free services (valued at $2,988) to 1 Foodbevy member every month!

For those who don't know, Fiddle is an Inventory Operations software that allows you to manage your entire operations from one software. From inventory management, PO and order processing, connections to QuickBooks, and more.

I've been a huge fan of their software for over a year now and am so excited that you'll have the opportunity to implement this for your business.

To qualify for this offer, you must be

  • Selling with $250,000+ in revenue.

  • Ready to implement Fiddle for your business within one month.

Submit your company info in the below form to determine if you're a fit.

Final selection will be made on Friday, November 26th

Learn more about Fiddle here:

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Amazon Brand Success Academy 

is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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