- Foodbevy
- Posts
- Weekly Update December 28th
Weekly Update December 28th
🍭 Foodbevy: Sampling Opportunity + Weekly Updates
Hey ,
I hope you had a great holiday with your family and were able to get some solid R&R time. One year ago we were all planning for a great 2020 and COVID disrupted all of our plans. As we look ahead to 2021 let's make this a rockstar year for all our companies. I've created and compiled some great opportunities and reading material for you below.
GOOD FOOD BRANDS SAMPLING OPPORTUNITY
Are you looking to get your products in the mouths of new consumers? Participate in our new Good Food Brands box of products and sample to 300 conscious consumers.
Provide 300 units
12 themed boxes released monthly throughout the year
PRODUCT MARKET FIT CALCULATOR
Finding Product Market Fit should be your #1 focus as a new brand, as it’s the #1 reason companies succeed. Read the article below and you’ll find a concrete way to define, measure, and achieve product market fit for CPG companies.
What is product market fit?
For Food and Beverage brands, product market fit is when you create a product that aligns with a strong consumer demand, driving to increased velocity and strong repeat sales.
Some products quickly find PMF, and others never fully achieve it. One of my favorite examples of this is Rx Bar. We all know the success story of how Peter Rehal built the company and eventually sold to Kellogg, but the real success is finding strong PMF early and staying laser focused. Peter and his business partner were avid Crossfit fans, and designed a clean protein bar they could eat before and after a workout. This was a perfect market ready for the right product. If you look at people who do Crossfit, they are early adopters, avid repeat users, and are vocal about sharing with others. RX Bar created a product specifically designed for this viral audience and it took off.
According to Andy Rachleff, there is a two step process to figuring out product market fit,
Value Hypothesis
, and
Growth Hypothesis
.
NEW FACEBOOK GROUP
Join our new Facebook group to keep track of all the latest Foodbevy updates, discounts, and features added to our website. In talking with many of you, we are going to open this group up to our industry partners so they can add their experience to the conversation. I'm still keeping our Mighty Networks community open for now as a private space just for brands. Join Now!
DISCOUNTS
The Accountrepreneur
is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive
- The Creative Exchange
is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a
- The Hub
is a community of freelance photographers and videographers who are ready to work for you to create awesome content.
- Showcase
allows you to conduct curated product testing with consumers at home. Send your products to their curated community who loves discovering new brands to collect valuable feedback.
- Stripe
is now providing $20,000 in fee-free processing for new and EXISTING customers.
- WeStock
allows you to identify where your tribe would like to purchase your products in retail.
- Airtable
can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory.
- Hubspot
is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.
- RangeMe
is used by hundreds of retailers to source products. If you use RangeMe,
With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!
The Foodbevy Team
Reply