Hey ,

The holidays are now past us! Hope you're getting some rest this week as you're preparing for the big new year. As I talk with founders, I get the feeling that 2022 is filled with hopeful skepticism. People are excited to continue the momentum coming from this past year, but unsure how society is going to adapt with new COVID varients cropping up every few months. 

Take a few days to relax as we enter the new year and get prepped with some helpful opportunities from our partners below.

Be sure to check out our latest podcast episode with Kyle Peters from Carter & Oak about lessons from his failed CPG brand.

Jordan

PS. If you were forwarded this newsletter, please 

click here to subscribe

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PREPARE YOUR DTC ADVERTISING STRATEGY FOR 2022

The December holiday rush is over, but for many natural CPG brands, the January New Year New You season is just beginning. Our friend Kevin at Gawronski Media put together these helpful tips on helping your brand stand out and attract new customer during this key time

GET YOUR PRODUCT MOVING OFF THE RETAIL SHELF

Selling off the shelf is the hardest challenge as a CPG brand. High velocity will solve almost every problem, from opening new retail doors to securing investment. But it doesn't just happen like magic. That's why you should use

Promomash

to develop an effective on-shelf sales strategy and create a repeatable high-velocity process.

How Promomash Can Help:

• Trade & Deduction Management Plan and optimize Trade Promotions, Key Accounts and Independent Channels, and streamline settlements and deductions.

• Field & Event Marketing Management Plan, staff, execute, and analyze in-house and agency-led field marketing: in-store demos, events, online activations, influencer programs and more.

• Field Sales & Broker Management Stay connected with your field rep and broker teams, get visibility into store visit details, and gain actionable performance insights.

• Brand Ambassador Recruiting & Training Find the right ambassador talent to represent your brand, and train them online to tell your story and sell your products consistently.

Get a

FREE 30-minute CPG Retail Promotion assessment and consultation

with Promomash founder Yuval focused on YOUR company and brand’s retail promotion scenario. Visit

go.promomash.com/foodbevy

to learn more.

DEDICATED CO-PACKER SEARCH

Need helping finding a co-packer that fits all your needs? David Boyle at

Sherpa CPG

is your go-to guy to make the process quick and easy. He has tons of experience matching brands with great manufacturing partners so you can save yourself time and headache.

Foodbevy community members get 10% off. That's $250!

VEGPRENEUR SUMMIT

Attend the VEGPRENEUR Summit, the 2-day live virtual conference bringing together founders, investors, and thought-leaders who are pushing forward sustainable, plant-based innovation around the world. Designed for entrepreneurs, investors, thought-leaders, and plant-based enthusiasts, this summit is for you to explore the intersection of entrepreneurship and social impact. Discover how founders across various industries (food, fashion, beauty, wellness, farming, tech, and more!) are making eco-friendly change happen through their business ventures, and gain the knowledge and network to build your own!

I have also created code 

FOODBEVY

 for 10% off for your community!

STARTUP TO SCALE

25. Lessons from a Failed Business with Kyle Peters, Carter and Oak

Kyle Peters started Six Pack Creamery, a frozen dessert company inspired by his mother's battle with cancer. As a first-time founder, he overcame roadblocks, found success on his journey including launching in GNC stores, and navigated a rebrand to Carter and Oak. Ultimately, he realized the margins just didn't work without sacrificing product quality and decided to shut down the company. Even though the business failed, Kyle gain invaluable experience as a founder. Join me for an in-depth conversation and learn how to apply lessons from Kyle to help your business.

Listen on Spotify | Listen on Apple Podcasts

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

Get 10% of their services 

 use code FOODBEVY.

- Amazon Brand Success Academy 

is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.

Foodbevy members save 50% off the course

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction

- Chop 

is a

rebate platform

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

Save over $600

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

 a free financial assessment + Foodbevy Members get 20% off services for one year.

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

Receive $2,000 in free credits

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan