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- Weekly Update December 13th
Weekly Update December 13th
Foodbevy Weekly Updates 🔥
Hey ,
What is the biggest lie about running a CPG business you were told?
Last week
and received some amazing answers. Some of the highlighted "lies" include:
Alli Ball - "A distributor will help increase your sales"
Rob Lowe - "Having one Point of Differentiation is enough"
Hollace Kirkland - "The notion that as a start-up that you must suffer or be suffering to get investment"
What do you have to add?
Jordan
PS. If you were forwarded this newsletter, please
.
GET YOUR PRODUCT MOVING OFF THE RETAIL SHELF
Selling off the shelf is the hardest challenge as a CPG brand. High velocity will solve almost every problem, from opening new retail doors to securing investment. But it doesn't just happen like magic. That's why you should use
to develop an effective on-shelf sales strategy and create a repeatable high-velocity process.
How Promomash Can Help:
Trade & Deduction Management Plan and optimize Trade Promotions, Key Accounts and Independent Channels, and streamline settlements and deductions.
Field & Event Marketing Management Plan, staff, execute, and analyze in-house and agency-led field marketing: in-store demos, events, online activations, influencer programs and more.
Field Sales & Broker Management Stay connected with your field rep and broker teams, get visibility into store visit details, and gain actionable performance insights.
Brand Ambassador Recruiting & Training Find the right ambassador talent to represent your brand, and train them online to tell your story and sell your products consistently.
Get a
FREE 30-minute CPG Retail Promotion assessment and consultation
with Promomash founder Yuval focused on YOUR company and brand’s retail promotion scenario. Visit
to learn more.
ACCESS 3 FREE NIELSEN REPORTS
Are you looking to understand your velocity and distribution numbers or that of your category? This is crucial information to know for your own business, retailer sales, and investor information.
Watch a replay of last week's workshop with NielsenIQ on how to use their free data to access the info you need to grow your brand.
How can Foodbevy members get free access?Foodbevy members can use our own custom Byzzer link to sign up and will get free access to 3 reports. Pick the brand/category you’re interested in, and immediately pull the data you need to make the impact you want.
HOW TO CREATE YOUR OWN RETAIL COUPON PROGRAM
When Lauren from Love + Chew wanted to create in-store coupons, she decided to side-step the traditional coupon houses and create her own program. How did she do it?
Many founders overlook the importance of merchandising as well as couponing in their retail outlets. At $12-15 per store visit, the cost of hiring a merchandising firm can quickly add up, especially since most merchandising firms have monthly minimums. In addition, working with a traditional clearing house in the couponing space can require $10,000-$20,000 in capital. How does a small brand with a small marketing spend drive sales in-store?
3 SIGNS ITS TIME TO CHANGE YOUR 3PL
It happens to everyone. You start a business with a certain set of tools and processes, and as you grow, these need to grow with you – or get replaced. The same applies to eCommerce logistics. In the early days, you may have been able to bootstrap fulfillment out of your basement, but the more successful you get, the stronger infrastructure you need.
A single store on Amazon has different fulfillment needs than a multi-channel business that sells on Walmart, eBay, and Shopify. A local brand has different fulfillment needs from a multi-national one.
In this article, we’ll go through the different stages of eCommerce business growth, how your fulfillment provider needs to grow and change as your business does, and big reasons sellers switch fulfillment providers.
LOOKING FOR INVESTORS?
If you're a founder, looking for investors can be a huge pain. I've raised money from VCs twice for TeaSquares, and each fundraising round was a HUGE expense of time and energy.
From this experience, I've learned that the keys to a successful fundraising round are:
Pitching your business in a way that attracts investors.
Finding quality people who are actively investing.
Creating a relationship with investors over time, building trust, and showing traction.
Closing the deal.
That's why I'm excited that our friends at
created a platform that specifically helps founders with each step of this process.
With Brandjectory, you get a:
Online platform to meet investors and navigate the deal process.
Exclusive founder and investor meetups, mentoring and discussion groups.
CPG-focused investor network.
NEW PODCAST EPISODE
Michelle and her co-founder Nikki launched Elavi, a line of collagen protein bites during the pandemic. We check-in after their first year in business on all the lessons learned. We discuss everything from the mental toll of entrepreneurship to an effective strategy to fundraise during the pandemic. This is a great episode that you don't want to miss.
DISCOUNTS
- Mindful Goods
is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI.
use code FOODBEVY.
- Amazon Brand Success Academy
is your go-to source for succeeding on Amazon. Learn everything you need to adapt in the changing environment.
- Maverick Lab
allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction
- Chop
is a
that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.
- Stripe
is now providing $20,000 in fee-free processing for new and EXISTING customers.
The Accountrepreneur
is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive
- Airtable
can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory.
With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!
Jordan
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