Weekly Update August 9th

Get Your Brand in Front of Influencers for Free

August 09, 2021

 *NEW MEMBER BENEFIT* FOODBEVY INFLUENCER PROGRAM 

I'm super excited to announce our new member Foodbevy benefit that allows you to get your products in the hands of influencers for FREE.How It Works

  • We have partnered with 250+ influencers interested in healthy, better-for-you products. All of the influencers have followings of 5,000+.

  • You can choose how many influencers you'd like to target and each influencer has the option to accept or decline each product, giving you insight as to which product(s) each Influencer is organically interested in sampling.

  • Influencers can also choose to engage and "wish list" products from our catalog and you can choose whether or not you would like to send product to each Influencer who is requesting the item(s).

  • Influencers are not obligated to post your product, but they often will share on their stories.

  • Must be a paid Foodbevy Member

Influencers

Here are some of the influencers we can send product to

WORKSHOP: HIGH-IMPACT STORYTELLING

How does your brand live in the world?

As a founder, your brand is much more than tactical things like your logo, colors, and graphics. It's how your company shows up in the world, the stories you tell, and the stories people tell about you. It's the secret sauce opportunity to energize a brand with little or no exposure. We've partnered with our friends at Geletka+ to unpack how you can become an ultimate storyteller for your brand. 

YOU'LL LEARN

  • Opportunity: The impact storytelling has on your bottom line

  • Execution: What is the focus of the story? Founder’s reason? Unique ingredients? Cultural Shift? Pick one!  

  • Execution: What channels are best for the story? How can they be leveraged with good quality and reasonable effort? 

  • Expectations: Costs and Staff Commitment, Brand Impact and Awareness, Partnering, Distribution, Sales and Staff metrics

PANELISTS

John Geletka, Founder and Chief Experience Officer, Geletka +

John’s past experiences include an MFA in sculpture, full stack development chops, and partner positions at boutique and global design and marketing firms. 

Jeffrey Walker, Executive Creative Director, Geletka +

Big brand TV, multi-media digital content, and a stint as a writer on an Emmy-winning TV series add up to Jeff’s career in storytelling. 

MAKE YOUR BRAND STAND OUT

ARE YOU USING SOCIAL ADS TO YOUR FULL POTENTIAL?

52% of all online brand discovery happens in social feeds. Your competitors are there. Your audience is there. You should be too.

The power of social ads lies in the incredible targeting abilities – arguably, the most advanced audience targeting technology that exists in marketing. With this targeting power comes retargeting.

Through building a full funnel across paid social, you can hit multiple consumer touchpoints and tailor your messaging to fit where they’re at in their buying journey.

Whether you’re just starting in paid social or are already running campaigns, we’ve got a few killer tips:

  • Define your objectives (brand awareness, website traffic, conversions, etc) and your KPIs so you can measure how you’re doing in achieving those goals

  • Segment your audiences based on how familiar they are with your brand and speak to them differently

  • Use Lookalike audiences to let the social platforms work their magic and find consumers just like those who already love your brand

  • Create a list of barriers and pain points that your offering can solve and/or questions that your ideal customer wants answers to

  • Lean into social proof in your messaging. The more you can let your loyalists sell for you, the better.

Hart & Highland

is a marketing & creative studio dedicated to helping CPG brands create a highly effective marketing ecosystem because ROI looks good on everyone. ;) They’re offering a 30-min discovery session with a custom proposal to meet your highest priority marketing and creative needs.

DISCOUNTS

- Riser Design 

is an awesome branding and packaging design company that works mainly with food and beverage companies.

- Stripe 

is now providing $20,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- RangeMe

is used by hundreds of retailers to source products. If you use RangeMe,

- The Creative Exchange 

is a social media agency designed for CPG. If you need help on social, they are offering all Foodbevy members a

- WeStock 

allows you to identify where your tribe would like to purchase your products in retail. 

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

- Hubspot 

is an inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

The Foodbevy Team

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