Weekly Update August 8th

The Resources You Need to Grow Your Brand

August 08, 2022

Hey , 

Wow! I've been running Foodbevy for 2.5 years now and have helped thousands of founders access great information, discounts, and partners to grow their businesses. I want to thank you  for being part of our community. Foodbevy is more than just a weekly newsletter, we've curated hundreds of webinars, podcasts, and discounts to help you. 

Today I want to re-share some of our most impactful resources that can make a difference in your business. Let me know which ones are your favorites!

PS. If you were forwarded this newsletter, please 

. 

  Webinars 

  Blog Posts 

Podcasts

  • $70,000 in Stripe.com Fee-Free Processing (saves $2,000)

  • $400 off RangeMe Premium

  • 20% off 1st year CPG accounting services from The Accountrepreneur

  • $2500 in WeFunder fee discounts

  • $120 off new Klaviyo Accounts

Jordan Buckner

Foodbevy

A COMPLETE GUIDE TO INGREDIENT SUBSTITUTIONS

Sometimes a secret ingredient is magical and unique. Without it, the dish just isn’t the same. But most ingredients are standard and there’s no harm in swapping them out. Ingredient substitutions can reduce the costs of producing food and give you more flexibility if something becomes harder to find. 

However, no matter what you’re manufacturing, substitution of ingredients is not a simple thing! It’s challenging to find subtle ways to improve the food without fundamentally changing the recipe. With the right knowledge, it’s possible to change one or more ingredients without anyone noticing the difference.

Here, we’ll cover the top 3 considerations to keep in mind before substituting an ingredient. 

EMAIL NEWSLETTER MARKETING

The DONUT is a free daily newsletter making news enjoyable again. Their sizable audience is rapidly growing due to their refreshing approach to keeping people informed. They’re currently running a generous promotion for the Foodbevy community where you get

  •  Discounted intro package for only $800 + copywriting (Normally $3,700)

    • Placements:

      • 1x Title (reg $2k)

      • 1x Tier 2 (reg $1.2k)

      • 1x Donut Hole (reg $500)

  • Only 5 brands (slots) are available

If you’re feeling disappointed in the performance of social media ads and are considering paid sponsorships, this is an opportunity to get your feet wet for a fraction of the usual cost.Paid sponsorships help your brand:

  • Connect with a fresh and new audience

  • Increase website traffic/revenue

  • Build brand awareness

And they often outperform social ads dollar for dollar.The DONUT’s studio team plans and designs every ad and has introduced brands to their audience, built engagement, and established REPEAT CUSTOMERS that can’t stop telling everyone about their new favorite brand.

SKU, the nation’s first accelerator for consumer packaged goods (CPGs), has selected the five companies for the third cohort of SKU Dallas.  The five brands span a wide range of categories, from functional beverages to sexual wellness. For the first time in SKU’s history, all of the brands in the cohort are female founded. 

The SKU Dallas ’22 Participants are:

  • Mortal Ventures: Becca Schepps launched Mortal Kombucha to appeal to people who love soda and other functional energy drinks but might never try kombucha. Mortal Kombucha is a rebel kombucha brand with both a hard kombucha and non-alcoholic kombucha. In addition to kombucha, Mortal sells a functional sparkling water.

  • Nakey: Founded by Shawna Watterson and Hannah Rose, Nakey is a female-owned sexual wellness and body product company challenging conventional standards of beauty and sexuality. Its flagship offering is the playfully named Muff Masque, which is a fragrance-free sheet mask for your vulva. 

  • OMNI Bev: Founder Tammy Huynh created the first ready-to-drink authentic Vietnamese cold brew coffee. From the grower to the roaster, the single-origin coffee beans are harvested directly from her family farm in Vietnam. OMNI Bev, would like to introduce the rest of the world to the Vietnamese coffee culture through their coffee products as well as virtual tasting experiences.

  • Pippy Sips: After facing her own problems when pumping breast milk, Amberlee Venti created Pippy Sips to develop pumping accessories that improve upon the status quo. The first product, Maia™, is a patented, award-winning system for storing, cooling and monitoring breastmilk.

  • True Scoops: Founded by Kelly Williamson and Shelly Marshall, True Scoops makes DIY ice cream and topping mixes that create an easy and fun ice cream making experience at home. The ice cream can be made with a blender or an ice cream maker and requires only 1 added ingredient, Half & Half. It is a true scoop of fresh, premium ice cream.

MASTER YOUR RETAILER DATA

Are you growing in retail but losing a grasp on what's happening with your business? I've found that once you surpass about 100 stores it becomes really challenging to understand what's happening at each one. That's why I recommend using Crisp. 

Crisp is a powerful platform that allows you to build a comprehensive sales dashboard to see all your retail, distributor, and online sales in one place. It's built for emerging brands and used by companies including Mid Day Squares.

How can Crisp Help?

  • Measure and increase velocity

  • Track and measure distributor chargebacks

  • Flag slow-moving stores / cities / regions

  • Identify expansion opportunities

It can very easily help you make more money and save costs. We negotiated a special offer with Crisp. Benefits include a

data strategy consultation, reduced pricing, and a free 60-day trial.

NEW PODCAST EPISODE: 51. Building a Profitable CPG Business with Jeff Wiguna

Building a business takes time.  For Jeff Wiguna at Kuju Coffee, it took 6 years to break even.  That was after years of investing in a vertically integrated manufacturing process and building their customer base. Join me for a conversation on how building a financially sustainable company is now giving him more options to grow the business during this next phase.

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction.

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $70,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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