Weekly Update August 22nd

Good Food Brands' CPG Stack

August 22, 2022

Hey , 

Every week someone asks me, what are you using for ________? There are so many options for partners out there that it's hard to know who to choose from and why. That's why I'm starting a new content series: CPG Stack to share what partners your favorite brands are using for their business so you can find the best too. This week let's start with my other company -

.

For context, we are an online marketplace selling cpg products. The company has a warehouse and stocks product. Most of the business is DTC and we don't have any retail partners.

In the future, I'll also include what partners brands are using for their retail operations as well. Want to share your CPG Stack? Shoot me an email.

PS. If you were forwarded this newsletter, please 

. 

 

Good Food Brands CPG Stack

Below are the partners and tools I'm using for Good Food Brands. Most of them center around E-commerce and fulfillment. I went ahead and included a description of each and a link to the site so you can check them out yourself

WEBSITE

SHOPIFY APPS

  • Tolstoy - Interactive Video Creator (check out my talking face on the home page)

  • Veeper - Automated discounts personalized to each visitor to increase conversion rate and AOV

  • PageFly - Drag and Drop page designer

  • XpressRun - same-day delivery provider

  • Maverick - Personalized videos after purchase or abandoned checkout. E-mail me for a discount.

  • String - Easy customer reordering app

  • Recharge - Subscription Ordering

EMAIL MARKETING

  • Klaviyo - one of the best email tools for CPG brands

SMS

  • Klaviyo - Works well if using Klaviyo for email marketing, but not as full featured as something like Attentive

OPERATIONS MANAGEMENT

  • Fiddle.io - I use this as the hub for inventory and sales management. 

SHIPPING SOFTWARE

  • Shipstation - Import orders across all channels, print labels, and more. Works great for more complex shipping requirements beyond what Shopify provides.

PACKAGING

  • No Issue - Sustainable packaging for CPG brands

PRODUCTIVITY

  • Sunsama - You've heard me talk about this before, but it's hands-down my favorite software of all. Easily manage your entire day and workflow so you can focus on what really matters.

Have questions on any of the partners I've mentioned? Let me know and happy to provide you with more info.

Jordan Buckner

Foodbevy

HIRING AS AN EMERGING CPG BRAND (VIRTUAL ROUNDTABLE)

Tuesday, August 30th | Free RegistrationAs an emerging CPG brand, how do you know who to hire and when to do so? Join me for a roundtable event in partnership with Simera to highlight the key issues facing brands around leadership development, hiring, team building, retention, and building company culture.

We’ll discuss

  • What are the first roles to hire

  • When to bring on full-time employees vs. contractors

  • What to look for in candidates

  • Hiring junior employees vs. seasoned experts

  • Setting expectations in a high growth environment

FINANCE FOR CPG BRANDS MINI-SERIES

Do you need some direction with finance and fundraising? I've partner with Alice Zhang, founder of myPocketCFO to put together a 3-part Finance Mini-Series for CPG Brands.We're discussing:

  1. Financing and Capital Raising Strategy

  2. Common CPG accounting mistakes

  3. Working capital and cashflow for CPG brands

We're releasing this conversation on video and our audio podcast, so watch/listen however you please -- either way it's a must during this time.The first episode is out now, with episode 2 released on Wednesday and episode 3 released on Friday.

HOW TO GENERATE AD CREATIVES FOR FREE

A creator-produced video review appears more credible than a generic advertisement by the brand itself. Their content feels more organic & has a greater persuasive effect on buying behavior. More persuasiveness leads to more sales.Saral put together a 6-step system for how an eCommerce brand can generate free ad creatives from nano-influencers. Check it out.

MAKING DATA WORK FOR YOU

The Bev/Al market is getting more competitive by the minute. If emerging brands want to level the playing field with the big names, it’s time to put in the work using data.  

Take a moment to reflect: are you simply guessing when it comes to your retail strategy? If you are, you could be missing the mark. Rather than overlooking sales and panel data – or wasting countless hours trying to decipher it – discover how it can positively impact your business in this Byzzer article.   

In this quick read, you’ll see how data tells your brand story, how it can be used to establish pricing, and even convince retailers to get your product on their shelves. Read to the end – you’ll also get access to Byzzer’s latest use case, which is a free report that provides three practical solutions to the unique challenges beverage brands like yours face.  

Are you ready to take the guesswork out of your retail strategy? Get free access to Byzzer’s expansive data resources now.  

45-60 DAY CREDIT CARD TERMS WITH PARKER

If you're looking for a new business credit card, definitely check out 

. It's a credit card built for e-commerce businesses with 45-60 day payment terms based on spend date (compared to the normal 30 based on billing cycle). You can unlock 100% of monthly e-commerce sales as your credit limit too.

USE THIS METRIC E-COMMERCE METRIC TO IMPROVE YOUR BUSINESS

Are you struggling with your e-commerce metrics? Our friend Dallas Crum at Inspiir Media explains why you should be using this new metric as your north star: 3 Month Customer Value. It's a replacement for LTV (Lifetime value) and focuses on a much shorter customer life cycle. Why? Because as a food or beverage brand, if your customer isn't rebuying within 3 months, you've essentially lost them. Read exactly how to use this metric in our latest article:

DISCOUNTS

- Mindful Goods 

is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI. 

 use code FOODBEVY.

- Maverick Lab 

allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction.

- Chop 

is a

that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.

- Stripe 

is now providing $70,000 in fee-free processing for new and EXISTING customers.

The Accountrepreneur 

is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive

- Airtable

 can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory. 

With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!

Jordan

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