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- Weekly Update August 1st
Weekly Update August 1st
How Not To Ruin Your Reputation
Hey ,
Happy Monday! If you're looking for a new delicious tea option, check out
's Feel Good Tea. The past few mornings I've been sipping on their Grit - Carmel Black Tea and it's the perfect morning pick-me-up.
This week I want to chat about how to develop genuine partnerships by developing a great reputation. Let's get into it.
PS. If you were forwarded this newsletter, please
.
How Not to Ruin Your Reputation
Relationships are hard. Both personal and business relationships rely on two people working together. Your reputation is a track record of how well you’ve followed through on what you say you’re going to do. Don’t over promise and under deliver. This happens in business all the time. Here’s how not to ruin your reputation.
"Do What You Say You’re Going to Do"
1. Set a Deadline
Make sure you set a deadline anytime you commit to doing something. This way the other person knows exactly what you’re going to do and by when. It holds you accountable and keeps you focused on the task at hand.
2) Communicate in advance if you’ll miss the deadline
Priorities change, emergencies come up, the unexpected happens. Sometimes life gets in the way of what you want to have accomplished and that’s ok. If you’re going to miss a deadline, communicate to everyone early why it’s happening and when the new deadline will be.
3) Blocking out Time
There is only so much productive time in the day. Make sure you have the capacity to complete everything. Then, block out time on your calendar to complete any project. Treat this time as you would a meeting with the CEO. Phone call comes in? Don’t answer it. A request from a co-worker? Add it to your to-do list for later.
Also, plan for a realistic timeframe. Don’t allocate 1 hr to a task that is going to take 4 hrs. I am a huge fan of Sunsama to organize my daily priorities and time. They have an awesome new feature that allows you to schedule tasks on your calendar, and set a completion time. That way, you can adequately plan out your day.
4. Do more than promised
Doing what you say on time is great… but that’s to be expected. If you really want to make an impression, deliver more than what you promised. Going above and beyond will help you create a standout reputation.
5. Know when to say No
It’s also important to remember the power of “no.” Saying yes to every request might sound like a way to look dependable, but not always. It's easy to take on more than you can complete and end up disappointing someone in the process. Failing to meet expectations takes a larger hit to your reputation than saying "not right now." You can still be helpful by pointing them in the right direction to someone that can help.
Building Your Reputation.
Doing these 5 steps will help you build a stellar reputation for following through on your word. Reputation is like currency in the business world, and people will view you as reliable, trustworthy, and dependable. A good reputation will lead to better personal and career opportunities.
Jordan Buckner
Foodbevy
STREAMLINE YOUR CATEGORY REVIEWS
Category reviews play a major role in gaining or defending your shelf space, especially in the food and beverage industries. Unfortunately, it can be difficult knowing what data to present that will help you impress the retailer. You may be spending hours sifting through data and measurements just to find some nuggets that can help you advocate for your brand.
Luckily, NielsenIQ’s SMB CPG retail data platform, Byzzer has a solution: Stories. Stories is an AI-powered tool that sifts through millions of data points to pull out the most impressive and valuable points for you. It even takes this data and populates a slideshow for you, all with just a few clicks of a button. Add some branding, an opening slide, and you’re good to go take over the shelves!
They’ve also put together an easy-to-understand article outlining a few ways to maximize your chances of success in your next category review. Check out the full article here.
Even better, after reading the article, NielsenIQ is offering readers a free account Byzzer account!
Are you looking to increase your ad efficiency on mobile to drive CRO (Conversion Rate Optimization)? Check out the latest episode of "Going Mobile" where you'll learn about how to make your website faster for customers to find you on channels like Instagram, TikTok, and Facebook. Brought to you by our partner Tyler at
MANAGE YOUR INVENTORY AND SALES
Starting out, it's easy to track your business in a Google Spreadsheet, but as you grow, everything begins to break. If you've gone through this pain, then you need a management system to track everything from inventory to sales.
is a business management software for CPG companies that manages:
Inventory Management
Ingredient Procurement
Customer Information
Manufacturing
Fulfillment
Wholesale and E-Commerce Sales
Financial and Reporting
Pretty much everything in your business. Best of all they have a free plan for emerging CPG brands.
Let me know if this is a problem for you and I can introduce you to their team.
WEBINAR: MASTER YOUR TIME
Wednesday, August 3rd
Do you always feel like you’re running out of time? When I started TeaSquares, my plan was to be acquired in 5 years. It was an arbitrary timeline and put an incredible amount of pressure on me and my team every day.After 5 years we were nowhere close to being acquired and we felt defeated. As entrepreneurs, we set unreasonable expectations that success should happen faster than what’s possible and constantly find ourselves disappointed.
Join me for a webinar with Sari Kimbell, business coach to CPG brands as we discuss mindset strategies on how to master your time.
MASTER YOUR RETAILER DATA
Are you growing in retail but losing a grasp on what's happening with your business? I've found that once you surpass about 100 stores it becomes really challenging to understand what's happening at each one. That's why I recommend using Crisp.
Crisp is a powerful platform that allows you to build a comprehensive sales dashboard to see all your retail, distributor, and online sales in one place. It's built for emerging brands and used by companies including Mid Day Squares.
How can Crisp Help?
Measure and increase velocity
Track and measure distributor chargebacks
Flag slow-moving stores / cities / regions
Identify expansion opportunities
It can very easily help you make more money and save costs. We negotiated a special offer with Crisp. Benefits include a
data strategy consultation, reduced pricing, and a free 60-day trial.
NEW PODCAST EPISODE: 50. Deciding to Close Your Company
Steve launched Traveler’s Soda in 2017 and ultimately decided to shut down the business 5 years later. Join me as we discuss why he started the company, his journey in building the brand, and his final decision to close it.We discuss the operational hurdles he experienced, along with the mental and emotional feelings that came with the decision.If you're looking to start a beverage business, check out our How To Manufacture Your Beverage Product Guide: https://www.foodbevy.com/how-to-manufacture-your-beverage-product/
DISCOUNTS
- Mindful Goods
is an awesome Amazon expert that can quickly get you started or optimize your pages for strong ROI.
use code FOODBEVY.
- Maverick Lab
allows you to create individually personalized videos (with a customer's name) welcoming them to your community. Foodbevy members save 40%. Reply to this e-mail for an introduction.
- Chop
is a
that allows you to drive in-store trial, collect customer shopping data, and build customer profiles to further drive your business. Foodbevy members save 20% off. E-mail me for the discount.
- Stripe
is now providing $20,000 in fee-free processing for new and EXISTING customers.
The Accountrepreneur
is your go-to outsourced CPA and CFO firm for the food and beverage industry. Receive
- Airtable
can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory.
With your help we're building an amazing community of Food and Bev entrepreneurs helping each other!
Jordan
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